Max Life Insurance launches Shiksha Plus Super

A unit linked plan to secure your child’s future

March 24, 2014 4:32 IST | India Infoline News Service
Max Life Insurance today launched Shiksha Plus Super, a unit linked child plan.
Max Life Shiksha Plus Super is a 360-degree child plan that provides resources for the overall development of your child even in absence of resource provider. With the launch of this product, the company also completes its product suite for all life stage based needs.

Rajesh Sud, CEO & Managing Director, Max Life Insurance said, “The launch of Shiksha Plus Super completes our suite of products required for all life stage needs that are compliant with the new guidelines effective January 1, 2014.

While in the yesteryears, it was all about focusing only on children’s education to ensure their good career, in today’s day and age of ever evolving needs, development of an all-round personality of children and supporting them in areas beyond education is of utmost importance. Max Life conducted an extensive ethnographic consumer study to understand these deep-rooted behavioral aspects of parents which have helped us formulate this solution.

This offering is targeted at parents who aspire for all round development of their children and want to secure the future of their children whether they are there or not there. This product is packed with with superior customer value proposition and greater emphasis on protection to gain control over uncertainties of life and inflation.

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