SBI Cards launches Click2Card, online application service

Targeted at the Internet-savvy customers across India, Click2Card allows customers to enter their details on a specially designed secure web interface

August 28, 2012 4:02 IST | India Infoline News Service
SBI Cards have launched Click2Card, an all-new online application service. Click2Card was launched today in New Delhi by Mr. Kadambi Narahari, CEO, SBI Cards & Payment Services Pvt. Ltd and Mr. Sanjeev Jain, CEO, GE Capital Business Processes Management Services Pvt. Ltd.

Mr Narahari said, “With the internet and e-commerce boom in India, customers are increasingly looking for financial products online. Click2Card is another innovative service offering from SBI Cards and is in line with our digital roadmap. This new platform will offer significant customer benefits, the primary being convenience.”
Mr Jain said, “Click2Card is yet another online platform that empowers our customers.

An increasing number of SBI Cards customers are subscribing to our online channels and services including those through SBI Cards website and our e-statements. The key focus in all these initiatives has been to leverage the power of the web and provide convenience and superior service to our customers.”

Targeted at the Internet-savvy customers across India, Click2Card allows customers to enter their details on a specially designed secure web interface. Once the customers’ details are submitted, the interactive platform intuitively advices applicants on the credit card best suited to their lifestyle. After selecting the credit card from the choices offered, customers need to apply online through a compact credit card application form. 

The customer’s application for a credit card is approved, declined or referred on the basis of the credit history with the credit bureau and the SBI Card risk and policy norms. The customer has a real-time experience, and is updated on the status of his / her request instantly. For all approved or referred applications, the system sends back a “soft” approval (approval in principle) and the assigned credit limit.

The functionality can be accessed via www.sbicard.com and the ‘Click2Card’ tab. Subsequently, the customer is contacted by SBI Cards representatives to complete the documentation requirement. The documents and the information provided on the online platform need to match with those provided to the representative. The collected documents are then sent for verification & under-writing and upon final approval, the credit card is issued to the customer.

This launch is in line with the digital and mobile road map at SBI Cards in the areas of customer acquisition, transaction enablement, payment processing and customer servicing.

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