Yamaha Motor India Sales Pvt. Ltd. concluded its phase two of Kid’s carnival held this weekend in association with close to 100 Yamaha dealers across India celebrating Independence Day with kids. Collaborating with the festivities of India’s Independence Day, the campaign was conceptualized with a patriotic theme to stimulate feelings of patriotism among the kids.
The carnival, attracted families along with kids to Yamaha showrooms, engaging them through various activities and giving them a firsthand opportunity to experience Yamaha’s products like the Alpha scooter particularly meant for the family segment. The Kids were invited in ethnic wear and all kids and customers received Indian Flags on the occasion.
Yamaha’s lovable mascot ‘Zippy’ was also present to delight the kids through exciting games, competitions and other stimulating activities. The highlight was the painting competition showcasing ‘India in the 21st century’ as well as Quiz based on national theme. The initiative was very well received by the attendees and there was much excitement and cheer everywhere.
Roy Kurian, Vice President, Yamaha Motor India Sales Pvt. Ltd said, “With our mission to create ‘Kando’ (Japanese term denoting ‘appreciation’, ‘admiration’) for our valuable customers we are always focused on novel ideas to engage with our audiences. Kids Carnival is among our most exciting customer connect initiative to engage with our dealers and customers. This was a very opportune time as we are celebrating our 68th Independence Day and we wanted to interact with and reward our future generation and customers. This was our way of inculcating patriotism among the kids and help in building them to be future responsible citizens.”