With this partnership, Ujjivan joins the elite league of financial institutions that are using sophisticated BI tools for their business decision making. Riding on this venture, Ujjivan will be able to tap business opportunities timely, manage credit risk effectively & design products based on customer behavioural pattern.
“The future of providing financial services to the vast population of financially excluded can be done by effective use of business intelligence & analytics. Ujjivan is first MFI to embrace this paradigm to achieve financial inclusion”, said SamitGhosh, Managing Director, Ujjivan Financial Services.
Sriram Rajan, Executive Director, IBM Analytics India & South Asia said, “Financial service providers, across the globe, are using data to better understand their customers, so as make decisions , on the credit and liability side of the business, that is very specific to the individual. We are witnessing organisations like Ujjivan use data, and predictive technologies, to enhance their customer-centricity and make real-time decisions”.
Manish Sinha, India Country Leader, Equifax India said "We are very excited to be part of this strategic initiative. We have a lot of respect for Ujjivan, who play an important role in financial inclusion in India. Enlightened use of data gives companies a serious and sustainable competitive advantage. Ujjivan is an early adopter in the MFI industry to invest in anend-to-end solution.”