“Today, 95% of the e-waste is handled by the informal sector, like your kabadiwalas and scrap dealers, leading to the e-waste being dumped in landfills. There is an urgent need for individuals and society to be educated about e-waste, and its impact on the environment. This campaign aims at achieving just that,” said Ravi Neeladri, CEO, Cerebra Green. “In fact, given the exponential increase we anticipate in the coming years, we have doubled our Recycling & Refurbishment Capacity of 20,000 metric tones
to 40,000 metric tonnes,” he added.
The program is multi-forked, and this year the company is collaborating with various enterprises, and NGOs to not only share information and spread awareness about the impact of e-waste, but also help collect e-waste across the country. The devices collected and refurbished through this seven-day community activity will be donated to various NGOs to help children from underprivileged backgrounds with online learning and education.
In addition to the collection drive, Cerebra Green is also introducing a pledge through an informative online quiz that encourages them to dispose of their next e-waste in the right manner. This is the second such drive organized by the company. As part of the first India Clean-up Week in 2018, the company collected 10 metric tonnes of e-waste.
At around 2.37 pm, Cerebra Integrated was trading at Rs55.50 per piece uo 0.8% on Sensex.