Firstsource partners with Upfront to improve Digital Engagement; Stock ends 4% up

The companies will offer data‐backed personalization and health communications to engage patients before and after care – ultimately transforming the care experience and reducing friction.

Jul 22, 2021 05:07 IST India Infoline News Service

Firstsource Solutions and Upfront Healthcare, a leading omnichannel communication and patient engagement platform, have joined forces to provide personalized navigation for each patient. The companies will offer data‐backed personalization and health communications to engage patients before and after care – ultimately transforming the care experience and reducing friction.

The partnership was formed to improve medication and visit adherence, reduce gaps in care, and lessen patient communication fatigue which comprise some of the most pressing challenges in healthcare today, creating a vicious cycle of worsening health outcomes and spiraling healthcare costs.

“As healthcare becomes more consumer‐centric, organizations need to identify opportunities to personalize care and solve the last mile communication problem,” said Venkatgiri Vandali, President, Health Plans and Healthcare Services at Firstsource Solutions. “For many healthcare consumers, improving their health comes down to how well they navigate the healthcare system. Our in‐depth domain knowledge, data integration, and AI capabilities, combined with Upfront’s humanized engagement and communication platform, will enable healthcare organizations to improve care navigation and visit and medication adherence, resulting in higher engagement amongst patients and members, and reduced medical spend.”

“Upfront is on a mission to enable every patient to get the care they need, “said Ben Albert, CEO and co‐founder of Upfront Healthcare. “We are excited to partner with Firstsource as they share this mission and together, we can drive more proactive and personalized digital first experiences that guide patients and improve patient and financial outcomes.”

Firstsource and Upfront use AI/machine learning‐based classification of patient demographic, social, and communication patterns to adapt the communication channel and content to the individual, eliminating common barriers to patient engagement.

On Sensex, Firstsource finished at Rs225.45 per piece up by 4%. 

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