Sonata Software unveils new identity and strategy for its acquisition in Scalable Data Systems

The strategy as announced at the time of acquisition was to combine the strength of both companies to make a significant impact on the Australian market.

Jul 22, 2021 04:07 IST India Infoline News Service

Sonata Software
Sonata Software has announced the new brand identity of the acquisition in Australia, Sonata Scalable. The strategy as announced at the time of acquisition was to combine the strength of both companies to make a significant impact on the Australian market.

“The new identity will help bring to sharper focus on cutting edge technology solutions to customers in the Australia, New Zealand and beyond,” said Srikar Reddy, MD & CEO, Sonata Software.

“Companies around the world are looking at digital transformation as being core to doing business today and Platformation, Sonata’s proprietary framework for building platform-based businesses will give customers the edge they need to thrive in a landscape being transformed by technology. Sonata Scalable will bring together global experience and local knowledge to provide our clients greater value,” he said.

“We are excited at how the integration has played out, opening up new segments and opportunities for the combined entity, Australia has now developed as one of our global delivery centers” he said. “Our 30-year partnership with Microsoft will also allow us to offer a broader range of services. As it is, Sonata Scalable has demonstrated its capabilities time and again, be it with Castlegate James, Chemists Warehouse, Ronstan, or any of our numerous clients in the region.”

The new identity serves to reiterate the commitment and belief in the Australian market leading to more investments. Sonata, in line with this commitment to the Australian market, acquired Melbourne headquartered GBW (Gap Buster Worldwide) that’s focused the Customer Experience management solutions globally.

Brett Crew, Vice President at Sonata Software and CEO, Sonata Scalable, has had over three decades of experience providing business software solutions to companies in the region, and he is excited about the bigger team and deeper expertise available to Sonata Scalable.

“What we have is a capable team already established in Australia that is now backed by a broader, larger organisation, with centers of excellence across a whole range of areas such as data and analytics, platform engineering, mobility e-commerce, systems and infrastructure,” Crew said.

Sonata Scalable brought together Scalable Data Systems’ deep understanding of local markets and customer needs and Sonata’s unique Platformation approach, global presence, strong track record of delivering technology solutions at scale and partnerships and alliances with software majors. 

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