Ranveer Singh, the new brand ambassador for Ching’s Secret has come up with yet another first to set the social media platform ablaze. Setting new benchmarks and taking the brand-celebrity relationship to the next level, Ranveer's Twitter name today was changed to Ranveer Ching!! The star, known for his adventurous approach to choosing movies and creating memorable cinematic characters, has taken this unique, one of its kind initiative to further leverage his digital presence for the brand across different social platforms including Facebook, Twitter, Instagram, and YouTube encouraged by CA Media Digital’s venture, Fluence - India’s leading Celebrity Digital Network.
Ranveer's crackling music video for the brand titled- My Name is Ranveer Ching went LIVE this morning to a stupendous response. Directed by Shaad Ali with music composed by Shankar Ehsaan Loy and lyrics by Gulzar, this high-energy video has been choreographed by none other than Ganesh Acharya, who has also devised a signature Ching's move. While the song has been sung by Arijit Singh, Ranveer has also belted out the 'Manchow Rap' in his own inimitable style adding the Schezwani zing to the chartbuster. Not only that, he has also penned the lyrics for the rap.
Ranveer, who is known to choose his endorsements very judiciously, is super excited with this association. "I'm really happy to be associated with Ching's Secret. I am personally a Hakka Chinese fanatic! So I leaped at the offer when the good folks at Ching's Secret approached me to be their brand ambassador! I'm a big fan of their noodles, soups and their masalas - they're really, really hot and spicy - just the way I like it! I am proud to be the face of the pioneer brand of the Hakka Chinese flavour in India and the world. Ranveer Singh and the secret of Ching- forward together! :) " says Ranveer.
" A hatke brand like Ching’s needs an equally hatke brand ambassador. Ranveer Singh, being the hottest and most hatke star of his generation, is a perfect brand fit. As a brand aimed at today’s youth and young housewives, we felt Ranveer was the ideal youth icon who has pan-Indian appeal across all age groups," says Ajay Gupta, MD, Capital Foods.
“Fluence has always helped connect brands to consumers to maximize their impact and their online presence, by utilizing the online influence of the celebrities with new and unique ideas and solutions for an effective campaign. Ranveer and Ching’s Secret were a perfect match and we had to come up with a social media campaign idea that would resonate with Ranveer’s fans and Ching’s Secret lovers. Ranveer is an all-rounder, a true hero. He has the courage of his convictions and dares to go where no star has gone before. His energy, his enthusiasm, his sense of humour, his exuberance is unparalleled which is why this unique campaign was perfect.” Said Ashish Joshi, VP Digital & Business Head – Fluence
When a versatile actor like Ranveer and an exciting brand like Ching’s come together – the result can only be explosive! Watch out for the release of ’My Name is Ranveer Ching’ – soon to appear on a television screen near you.