Gritstones.com a new entrant in e-commerce industry

This company is new in terms of name but has a wide experience of clothing and e-commerce trade

July 30, 2014 2:14 IST | India Infoline News Service
Internet has become a vital part of India’s growing population segment is at the verge of a digital revolution. The changing lifestyles of the country’s urban population have also led many people depend on the internet for their shopping needs. This paved way for e-Commerce market in India and it has enjoyed phenomenal growth of almost 50% in the last few years. To suffice the demand of the growing needs of the people a new player entered the e-commerce market – GRITSTONES.COM. This company is new in terms of name but has a wide experience of clothing and e-commerce trade. Griststones before having its own portal was associated with Myntra and was among the top five sellers of the website.
Ms.Vaanee Bhatia is the founder of Gritstones.com. Prior to Gritstones.com, Vaanee joined her mother with DB Creations, a renowned clothing retail company. Later, they launched their own online brand named Gritstones in 2012 on portals like Snapdeal.com, Jabong.com and many others and became the top seller in few months over there. Recently they got associated with Myntra.com where again they are among the top sellers in apparel category. Gritstones’ product range is huge as the brand is catering to both men and women. They have introduced many new designs in apparels which are latest in trend and are now continuously increasing their range in apparel categories and will soon be expanding the range to accessories as well. Gritstones.com is a customer’s brand, catering to all age groups between 17-50 years of age. Their product range falls between Rs. 399-Rs.1199.
Gritstones.com is leaving no stone unturn to promote itself. Their first promotional strategy was to launch their portal www.Gritstones.com with AshishKapoor, (Indian Tv actor) as their brand face. They also have unique and interesting online campaigns that they would like to disclose at the right time. Mr.Dheeraj Bhatia, Vaanee’s brother, who is a digital marketer himself, has recently joined the company. He has been handling all the promotional and marketing strategies online.
On the occasion of the launch of the website, Ms.Vaanee said, “Yes, It is true that many brands have now come into the market and it won’t be wrong if we call this phase as “A Phase Of Brand Making”. We are striving to make our brand different from others by making our product decently priced. We already have our customer base that always buy our products but would work hard to reach out to many others through our portal. Our products cater to the masses and are very commercial. A message to all you people out there, BERAW.BE GRITSTONES.”

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