HDFC Life reduces customer response times by 50%

HDFC Life leverages QlikView Business Discovery Platform for strategic decision making across the enterprise

January 14, 2014 4:26 IST | India Infoline News Service
HDFC Life leverages QlikView Business Discovery Platform for strategic decision making across the enterprise QlikTech, a leader in user-driven Business Intelligence (BI), today announced that HDFC Life, one of India's leading private life insurance companies, is using the QlikView Business Discovery platform to successfully increase customer satisfaction – by reducing response times by 50 percent, accelerate business growth, and provide its senior management with a strategic decision making model.

Using QlikView, HDFC Life is also to draw insights from data of its customers as well as sales performance to predict for instance the next wave of customer lifecycle management and determine what their most effective customer engagement strategies are.

According to V Ananthanarayanan, Associate Vice President, Business Insights, HDFC Life, QlikView revolutionized the company’s data management and analysis. He said, “QlikView has given our senior management a holistic view of our business. Decisions are now made time-efficiently based on concrete evidence, and our data no longer exist in silos. As a result, our business has growth has been satisfying in these trying times and HDFC Life is now ranked amongst the top three in the market, which is fantastic given the current economic landscape of India.”

HDFC Life deployed QlikView to strategic decision makers in key business functions in under four weeks – a testament to the solution’s ease of use and quick time to value advantage over traditional BI tools. QlikView is also available on mobile devices to these users, providing decision makers at HDFC Life with dashboards at their fingertips to measure and analyze critical data anytime and anywhere. For example, they are able to analyze the performance and efficiencies of channel partners spread across India.

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