Indo Count ties with global brand 'GAIAM' in home textiles

This is the GAIAM’s first expansion into the bedding and bath categories and will leverage Indo Count’s industry-leading technology and lifestyle designs.

September 19, 2022 10:06 IST | India Infoline News Service
Indo Count Limited has announced its new partnership with the GAIAM brand, owned by Galaxy Universal. GAIAM – an industry-leading yoga, health & wellness brand to launch an exclusive Home Textiles Collection. 
The GAIAM home collection will feature an extensive range of bedding and bath solutions that will help consumers restore, relax and enjoy a good night’s sleep. The GAIAM home collection will be featured at the 2022 September Home Textiles Market Week in Indo Count’s 5th Avenue showroom located in New York City (September 19 - 22) and will launch in-store and online in the US, Canada, and Mexico with retail partners in next Spring 2023.
KK Lalpuria, Indo Count’s Executive Director, and CEO said, “This is our first comprehensive lifestyle partnership in North America, and GAIAM is uniquely positioned to reach consumers who know and love the brand and that are seeking to achieve balance in their lives through the restorative power of a better night’s sleep.”
He continued, “We’ve been searching for the right brand partner to build innovative, value-add products and we will deliver on the GAIAM brand promise to make wellness accessible to all. We are thrilled to be working with GAIAM - who enjoys such impressive reach - and look forward to building a GAIAM home collection of health & wellness products that are so timely and relevant in today’s market.”

At around 10:05 AM, Indo Count Industries Ltd is currently trading at Rs149.85 per share up by Rs0.45 or 0.3% from its previous closing of Rs149.40 per share on the BSE.

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