Karvy Computershare launches smartphone app for MF investors

Investors can check the value of their investments, access their account balances, etc via Ktrack

January 21, 2014 8:11 IST | India Infoline News Service
Karvy Computershare today launched first of its kind smartphone app for mutual fund investors called KTrack. Karvy Computershare’s new smartphone application KTrack provides quick and simple access to investment information to investors.
KTrack is free and available on Android, iOS and Blackberry platforms, providing investors with instant investment updates on their mobile devices. With smartphones and tablets on the rise, and the future looking to shift from desktop to mobile and tablet platforms, accessing investment information through mobile devices would hold the key to the future.
“60-70 percent of the calls that we receive from investors are about information regarding their investment value. To cater to the increasing expectations of investors and to serve them better we, at Karvy Computershare have been coming up with various solutions. KTrack is a pioneering innovation in this regard. Through this application, investors can check the value of their investments in an instant, access their account balances, know the current valuation, get a summary of all their investments, and access a host of other things,” said V Ganesh, CEO, Karvy Computershare.

“Our efforts to provide thought leadership and our understanding of market needs, has helped us drive this innovative solution, among others. We have built a whole lot of exciting features around this app and will continue to do so, through our investments in R&D. The idea is to render sheer convenience and cost effectiveness,” he added.
“Technology is going to be the cornerstone of mutual fund business in the future with more emphasis on mobile delivery platforms,” said Sridhar Kakarala, Chief Information Officer, Karvy Computershare.

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