L&T MF launches tablet application for IFAs

The app is available on both Apple and Android platforms and has several business-friendly features

January 22, 2014 2:21 IST | India Infoline News Service
L&T Mutual Fund, a subsidiary of L&T Finance Holdings Ltd., today launched India’s first comprehensive tablet application for Independent Financial Advisers (IFA). Aptly named L&T Mutual Fund iAdvise, this application leverages state-of-the-art technology to deliver value-add features that could help IFAs in their day-to-day business in a seamless and convenient manner.
The app is available on both Apple and Android platforms and has several business-friendly features that are categorised into 5 sections for ease of use and navigation.
The Tools & Calculators section contains Financial Planning calculators that IFAs can showcase to their clients. These include a Risk Profiler, SIP calculator, Retirement Planner, Inflation Calculator and an Education Planner.
The Fund Analyser section will help IFAs compare mutual fund schemes across asset classes and includes many other innovative features. The News and Insights section is designed to keep IFAs abreast of the latest news in the industry and provide insights that can help them in delivering value to their clients. IFAs can also access L&T Mutual Fund’s forms and other documents in this section. The My Folder section includes information specific to the IFA’s business with L&T Mutual Fund such as the IFA’s top 10 clients, latest transactions, and information about SIPs that are nearing expiry. The IFAs can also directly correspond with their clients through the app from this section.
Sharing her thoughts about the application launch, Ashu Suyash, CEO – L&T Mutual Fund, said, “Distributors are a key pillar of the asset management industry. They provide reach and the last mile connect. Enabling them through innovative tools such as the L&T Mutual Fund iAdvise application can help them conduct their business even more efficiently and offer a richer end consumer experience.”
Kailash Kulkarni, CBO – L&T Mutual Fund, shared his perspective by saying, “At L&T Mutual Fund, we work closely with our partners on enhancing their distribution experience and in helping them deliver value to their clients. Our interactions with our IFA partners over the years had led us to believe that a superior technology-backed platform would go a long way in ensuring an enhanced and cost-effective experience for all stakeholders involved.”

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