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Max Bupa, PHFI launch walking mobile app ground miles

The campaign will focus on driving maximum participation in Max Bupa Walk for Health scheduled in Delhi and Mumbai on 20th October

September 28, 2013 12:33 IST | India Infoline News Service
On the occasion of World Heart Day, Max Bupa and Public Health Foundation of India (PHFI) partnered to promote Walk for Health, a first of its kind initiative to encourage people to incorporate more walking into their daily lives.

Max Bupa and PHFI will work together to raise awareness about the benefits of walking and encourage individuals, families and communities to get walking for a long term positive behavioural change. The campaign will focus on driving maximum participation in Max Bupa Walk for Health scheduled in Delhi and Mumbai on 20th October this year and promote Ground Miles – a new smart phone application, to help people keep track of their walking habits online.

India has the largest number of cardiac patients, impacting over 100 million people or nearly 10 percent of the total population. Also, according to a global research conducted by Bupa across 13 countries, 26% of expressed heart disease as a major health concern followed by stroke at 12%. Studies have shown that walking plays a critical role in preventing cardiovascular diseases.

Max Bupa Walk for Health is aimed at encouraging people to get healthier by taking up walking. The Ground Miles app, developed by Bupa, the UK based parent company of Max Bupa and launched in partnership with the World Heart Federation, globally and PHFI in India, is a walking app intended to encourage people to integrate more walking in their daily lives. It will help users track their walking quotient, including number of steps taken, distance travelled and calories burnt. Through GPS, the app allows measuring the distance covered, locating walking routes and finding walking clubs. It can be downloaded for free from the android and iOS app stores.

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