Online users visit to mobile segment register 228% YoY growth: IAMAI

India Infoline News Service | Mumbai |

The online users visit to spa and restaurant segment saw a decline from 0.76 million in January 2013 to 0.54 million in January 2014.

The number of online users visit to mobile segment has gone up from 6.31 million in January 2013 to 20.70 million in January 2014, registering a YoY growth of 228%, according to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB. According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments have increased by 113% and 41% respectively, when compared to the numbers of corresponding month last year. The online users visit to spa and restaurant segment saw a decline from 0.76 million in January 2013 to 0.54 million in January 2014.


Fig: 1

Source: IAMAI/ WAM Data January 2014


According to the January data, the number of profile uploads on matrimonial sites also witnessed an increase. Profile uploads on matrimonial sites increased to 1.96 million in January 2013 as compared to 0.85 million in the corresponding month last year, a YoY growth of 130%.


Fig: 2

Source: IAMAI/ WAM Data January 2014


The monthly tracker also finds a YoY growth of 180% in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in January 2014 were 13.15 million as compared to 4.70 million in January 2014. The online bookings of air tickets witnessed a decrease of 53% with 1.18 million bookings in January 2013 as compared to 1.53 million bookings in January 2014.


Fig: 3

Source: IAMAI/ WAM Data January 2014


The monthly tracker further indicates 56.44 million people accessed various e-tailing sites. There were 2641.22 million page views in the category. The user reach for job and matrimonial websites is 29.37million and 18.95 million respectively with 1166.10 million and 495.08 million respective page views. Online travel segment has reach with 29.99 million reach and 1905.77 million page views.


Fig: 4


Source: IAMAI/ WAM Data January 2014


Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

 

Advertisements

  • Save upto Rs.2.67 lakh with Pradhan Mantri Awas Yojana ...Know more
  • Now Save Rs.3150 on your Demat Account ...Click here
  • Now get IIFL Personal Loan in just 8* hours...APPLY NOW!
  • Get the most detailed result analysis on the web - Real Fast!
  • Actionable & Award-Winning Research on 500 Listed Indian Companies.