Route Mobile stock jumps 5% after UK-subsidiary inks deal to buy Masivian for gaining stronger CPaaS foothold

The acquisition is aligned to Route Mobile’s global growth strategy to be a recognized global CPaaS player and to solidify its presence in Latin America.

Oct 11, 2021 02:10 IST India Infoline News Service

Route Mobile, a wholly-owned subsidiary, Route Mobile (UK) has signed definitive agreements to acquire Masivian S.A.S (“Masiv”), a cloud communication platform service provider catering to enterprises in Latin America (LatAm). The acquisition is aligned to Route Mobile’s global growth strategy to be a recognized global CPaaS player and to solidify its presence in Latin America.

Masiv operates in the LatAm market, with its differentiated and well-adapted cloud communication platform, security and data analytics that offers a comprehensive suite of communications, marketing, and AI-powered products. Masiv offers multichannel notification services through SMS, OTT business messaging, email, as well as voice, serving clients across Colombia and Peru.

Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited, said, “Masiv is an established cloud communication platform service provider across LatAm and this acquisition is strategic in many ways for us to compete in new markets.” He further added, “As founders of one of the leading CPaaS players globally, a key target for us was to onboard a global partner to gain a bigger foothold in the Latin American region, and address the international traffic that we’re yet to tap. We intend to be actively involved in Masiv’s growth and expansion of its portfolio.”

Gupta added, "We welcome Rainer Viertel and Erwin Viertel to our leadership team and the entire team of Masiv that now
combines with ours to create massive tech/product and market synergies to further strengthen our regional presence in LatAm."

Rainer Viertel, CEO of Masiv, said, “We share Route Mobile’s vision to simplify communications for businesses.” He further added,“With Route Mobile’s deep domain expertise in CPaaS enabled products, coupled with its global scalability, we will be able to offer unique communication experiences that are easy to deploy, convenient to manage, and quick to monetize. We are deeply committed to this vision and this relationship will enable us to further accelerate our already impressive growth trajectory in the LatAm market.”

Subject to the fulfillment of customary terms and conditions of the definitive agreements, the acquisition is expected to be completed within the next 60 days.

Masiv presents a sizable opportunity that can be tapped from local enterprises as well as with global OTT’s, leveraging its added geographical strengths like direct connectivity, cost efficiencies and local presence in the Andean region. Masiv is primarily based in Colombia and Peru, also presents an excellent near-shore talent pool and operational hub for supporting customers in the Americas.

At around 2.05 pm, Route Mobile was trading at Rs2217.45 per piece up 4.9% on Sensex. 

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