Tata Group is India's most valuable brand, LIC stands second

India Infoline News Service | Mumbai |

Airtel, with a brand value of $3.8 billion, was the fourth biggest brand, while Reliance at $3.5 billion was the fifth.

The Tata Group stands first according to an annual study by a consulting company Brand Finance India, which analysis India's most powerful and valuable brands.

Life Insurance Corporation of India (LIC) and State Bank of India (SBI) came second and third, respectively, in the study.

The Tata Group saw its brand value increase by 16 per cent ($3 billion) to $21.1 billion, driven by its international acquisitions as well as its most-valuable company, Tata Consultancy Services.

"Despite the fact that some divisions within the group have been underperforming, the brand should benefit from its plans to invest $35 billion over the next three years and should go some way towards meeting the goal of the Tata chairman Cyrus Mistry to be amongst the top 25 most admired brands globally," Brand Finance said.

Airtel, with a brand value of $3.8 billion, was the fourth biggest brand, while Reliance at $3.5 billion was the fifth.

Brand Finance calculates brand value by determining the royalties a corporation would have to pay to license its brand if it did not own it, known as the 'royalty relief' method. Tata Sons, the holding company of the Tata Group, earned 23 per cent more brand fees at Rs 453 crore in FY14 by letting its group companies use the brand name.

This year, Brand Finance extended the study from 50 to 100 top Indian brands. Brand value has increased among the top 50 by 10 per cent compared to 2013 with brands such Tata, Godrej, HCL and Larsen & Toubro leading the way.




 

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