Customers Across India see immense value in Microsoft Dynamics ERP and CRM

The Dynamics family includes Microsoft Dynamics AX, the integrated ERP designed for large enterprises, Microsoft Dynamics NAV is specially designed for the medium to large enterprises, and Microsoft Dynamics CRM

Nov 23, 2011 05:11 IST India Infoline News Service

Given the exceptionally easy-to-use interface, along with capabilities such as quick implementation and adaptability to localized requirements more and more customers are embracing Microsoft Dynamics ERP and CRM solutions to enhance their business operations, lower total cost of ownership and get a single view of their operations. This has resulted in Microsoft Dynamics crossing 2,000 customer milestone in a record-breaking timeframe of less than 5 years across various industry sectors in the SMB as well as enterprise segments in India.  

“Customer-focused strategies require CRM solution to help acquire customers through various touch points and translate operational data into actionable insights for proactively serving customers. As a result, the company decided to opt for MS Dynamics CRM solution that would help it achieve competitive advantage. This solution creates an efficient working environment for us, and we are seeing the results in more satisfied customers. Using Microsoft Dynamics CRM solution, all leads are assigned automatically and every lead is attended based on the assignment matrix. In addition, agents get the assignment alerts along with client information, which ensures that services of all agents across India are properly utilized. With faster, automated processes on systems, employees can spend more time building customer loyalty. As a result, productivity has improved”, said Srinivasan Iyengar, COO, AEGON Religare Life Insurance Co. Ltd.


 V. K. Bansal, Chief Financial Officer, Dhanuka Agritech Ltd. a Microsoft customer, echoing the same sentiment said, “Microsoft has its hand on the pulse of the customer and understands our needs well. The deployment at our end has helped us monitor, track and report our inventory and receivables at any point in time. By virtue of relevant, real time information, the solution helps in decreasing the costs from various fronts.”


Subhomoy Sengupta, Group Director – Microsoft Business Solutions said, “This achievement is a result of our ability to offer a line of simple and easy-to-use Microsoft Dynamics range of solutions that shows clear business ROI and integrates easily with existing technologies that customers are familiar with or already have installed. It enables customer to make more informed decisions, adapt to new opportunities and has the ability to scale as their business grows.”

Some of the customers enjoying the benefits of cost-effective and easy-to-use Microsoft Dynamics solutions to forward their business goals include Kamla Dials Limited & Ethos Quantum Solutions, Dhanuka Agritech Ltd, Bharat Group, Jaipur Carpets, Wire and Fabric, Dr.Lal PathLabs, Sharda Motor Industries Ltd, Jay Chemicals, Rohit Surfactants, Harrison Malayalam, Priyom Condiments Pvt Ltd, Securipax packagaing, Perfect pac limited, Devyani groups, Thakar Chemicals, Tyroo Media and Mangalam Electronics, Almondz Securities, Aegon Religare, Reva Proteins.


Apart from the solutions’ core value proposition, Microsoft has led the innovation charge in the ERP and CRM space in India in order to maximize customer value. For example, Microsoft has made it easy and cost effective to acquire ERP and CRM solutions in India by offering a pay-as-you-go hosted model that eliminates upfront investments and also reduces the hassle and costs of in-house IT personnel. Microsoft also offers a competitively priced ERP for growing businesses which is available at less than 3 lakh and can be deployed in 2 weeks.


“Customers want flexible yet cost- effective business applications that work the way they do instead of being forced to adapt to the software. Therefore, Customer insight led Innovation is a key driver for us at Microsoft in India, and this principle is offering both our customers and partners rich dividends”, added Mr. Subhomoy Sengupta. As a result, customers across far flung areas prefer to use Microsoft solutions, which are already used across the length and breadth of India, offering huge business opportunity to a strong partner network, an invaluable component of Microsoft’s go-to- market strategy. Microsoft provides continuous training programs to its partners, helping them understand Microsoft’s new products, the delivery and implementation methodologies of the company, and helping them run their businesses better, so that they in turn are in a position to help the customers better.


The Dynamics family includes Microsoft Dynamics AX, the integrated ERP designed for large enterprises, Microsoft Dynamics NAV is specially designed for the medium to large enterprises, and Microsoft Dynamics CRM is a comprehensive customer relationship management solution.


Recognitions for Microsoft Dynamics

In a recent DataQuest-IDC Survey Customer Satisfaction, Microsoft was clear leader in the Enterprise Software satisfaction scores holding on to its last year’s impressive performance and retained its No.1 position. A diversifies portfolio coupled with effective pre-sales and delivery, secured Microsoft the top spot. A closer look reveals that satisfaction on product reliability and performance (product offering), responsiveness of the vendor to your specific requirement (pre-sales and marketing) and adherence to SLA agreed upon, Expertise of the vendor to resolve problem and interaction with service team (post-sales service) have been the major contributors in increased satisfaction this year.


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