UTV Movies presents Jeeyo Bollywood Awards

Voting commenced on 17th March and the voting phase has already seen an exceptional response with votes pouring in from all over the country.

Mar 29, 2011 08:03 IST India Infoline News Service

Live your Bollywood dream with UTV Movies and PVR Cinemas as they present ‘Jeeyo Bollywood Awards’ – India’s most definitive viewers choice awards. These first of its kind viewer’s choice award give the common man not just an opportunity to vote for their favourite stars but a few lucky ones get a once in a lifetime opportunity to meet and personally hand over the award to them. Voting commenced on 17th March and the voting phase has already seen an exceptional response with votes pouring in from all over the country.

As the race for votes continues, 9 categories of awards are open to the public while the category of ‘Sensation of the year’ invites votes exclusively from trade patrons. To ensure optimum visibility and reach, UTV Movies has formulated a 360 degree marketing plan across platforms spanning the outdoor, radio, print, new media and on air medium. The high intensity campaign includes ads in print and trade media, an extensive outdoor plan that encapsulates hoardings, internal branding of trains, branding in malls, bus shelters and bus backs as also branded kiosks placed at strategic locations. DSN screens across McDonalds and Café Coffee Day outlets in the city will air the Jeeyo Bollywood Awards promos. In a unique move, UTV Movies has also tied up with 4 outlets of Croma across Mumbai and Delhi that will air promos across all the displayed TV screens.

Award Categories
  • Best Film
  • Best Director
  • Best Actor in a lead role (male)
  • Best Actor in a lead role (female)
  • Best Supporting Actor (male)
  • Best Supporting Actor (female)
  • Best Actor in a negative role
  • Best Actor in a comic role
  • Talent of the year
  • Sensation of the year (Trade)
PVR Cinemas, the co-owner of Jeeyo Bollywood Awards will also deploy elaborate ambient branding across 142 screens in 33 theatres covering 18 cities through standees, scrollers, hoardings, cinema slide promos and more. Voting booths will also be placed at PVR theatres where the public can personally cast their vote. Additionally UTV Movies will also launch an extensive online campaign with Facebook to engage viewers and encourage them to vote.

A true celebration of Bollywood where the janta is the jury, the Jeeyo Bollywood Awards reiterate the brand proposition of UTV Movies which gives viewers an opportunity to - Jeeyo Bollywood.  The awards also further strengthen the position of PVR Cinemas in offering the best of entertainment and innovation to its patrons.

Viewers can cast their vote by texting the preferred nominee’s short code to ‘59995’ at Rs3/SMS and can also log on to Facebook through the UTV Movies Facebook page (www.facebook.com/utvmovies) and vote for the most deserving star.

UTV Movies 'Jeeyo Bollywood Awards' Nominations:

A. Best Film: keyword Available
1 Udaan Udaan Available
2 Peepli Live Ppl Available
3 Ishqiya Isq Available
4 Love Sex Aur Dhokha Lsd Available

B. Best Director: keyword Available
1 Vikramaditya Motwane (Udaan) Vdm Available
2 Dibakar Banerjee (Love Sex Aur Dhokha) Dkb Available
3 Anusha Rizvi (Peepli Live) Anu Available
4 Abhishek Chaubey (Ishqiya) Asc Available

C. Best Actor in a lead role (male): keyword Available
1 Ajay Devgn (Once Upon A Time in Mumbaai) Ajay Available
2 Shahrukh Khan (My Name is Khan) Srk Available
3 Hrithik Roshan (Guzaarish) Hrk Available
4 Salman Khan (Dabangg) Sallu Available

D. Best Actor in a lead role (female): keyword Available
1 Aishwarya Rai Bachchan (Guzaarish) Ash Available
2 Anushka Sharma (Band Baaja Baaraat) Ans Available
3 Vidya Balan (Ishqiya) Vib Available
4 Neetu Singh (Do Dooni Char) Neetu Available

E. Best Supporting Actor (male): keyword Available
1 Raghuveer Yadav (Peepli Live) Rgy Available
2 Akshaye Khanna (Tees Maar Khan) Aks Available
3 Ranbir Kapoor (Rajneeti) Rbk Available
4 Naseeruddin Shah (Ishqiya) Nrs Available

F. Best Supporting Actor (female): keyword Available
1 Shahana Goswami (Break Ke Baad) Shg Available
2 Amrita Puri (Aisha) Amrita Available
3 Raima Sen (Mirch) Raima Available
4 Neha Dhupia (Phas Gaye Re Obama) Neha Available

G. Best Actor in a negative role: keyword Available
1 Manoj Bajpai (Raajneeti) Manoj Available
2 Sonu Sood (Dabangg) Sns Available
3 Ronit Roy (Udaan) Ronit Available
4 Surya (Rakta Charitra 2) Surya Available

H. Best Actor in a comic role: keyword Available
1 Sanjay Mishra (Phas Gaye Re Obama) Sjm Available
2 Pradhuman Singh (Tere Bin Laden) Pms Available
3 Tusshar Kapoor (Golmaal 3) Tsk Available
4 Cyrus Sahukar (Aisha) Cyrus Available

I. Talent of the year: keyword Available
1 Ranveer Singh (Band Baaja Baarat) Rvs Available
2 Abhinav Kashyap (Dabangg) Ank Available

J. Sensation of the year: keyword Available
1 Katrina Kaif (Sheila Ki Jawaani -Tees Maar Khan) Kat Available
2 Malaika Arora Khan (Munni Badnaam Hui-Dabangg) Mak Available

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