Cello World Ltd Company Summary

Cello World Ltd Summary

Cello World Limited was incorporated as Cello World Private Limited, as a private limited company, pursuant to a certificate of incorporation dated July 25, 2018, issued by the Registrar of Companies, Central Registration Centre. Thereafter, upon the conversion of Company into a public limited company, the name of Company was changed to Cello World Limited and a fresh certificate of incorporation dated July 18, 2023 was issued by the RoC.The erstwhile promoter Late Ghisulal Dhanraj Rathod, father of two Promoters, Pradeep Ghisulal Rathod and Pankaj Ghisulal Rathod, was associated with Cello Plastic Industrial Works and the Cello brand since 1962. These Promoters have since diversified the product range and brand portfolio over the last six decades. Cello are a popular Indian consumer products company. They are a leading company in the consumerware market in India with presence in the consumer houseware, writing instruments and stationery, and moulded furniture and allied products categories, and are amongst the largest brands in the Indian consumerware market. The Company launched glassware and opalware business in 2017 under the Cello brand; launched writing instruments andstationery product category in 2019 under the Unomax brand. Further, it launched cleaning aids business in 2017 under the Kleeno sub-brand (under the Cello brand). As of March 31, 2023. The Company offered 15,841 SKUs across its three product categories, namely Consumer Houseware, Writing Instruments and Stationery, and Moulded Furniture and Allied Products. The Company own/lease and operate 13 manufacturing facilities across five locations in India and are currently establishing a glassware manufacturing facility in Rajasthan.The Company raised funds through offer for sale of 29,337,023 Equity Shares having face value of Rs 5 each aggregating to Rs 1900 Crore by public issue in November, 2023. The Company commissioned manufacturing facility of glassware furnace in Falna, Rajasthan on March 16, 2024. It enhanced the opalware production capacity in Daman by 10,000 tonnes, bringing the total capacity to 25000 tonnes in 2024.