Credo Brands Marketing Ltd Company Summary

Credo Brands Marketing Limited was incorporated as a private company as Credo Brands Marketing Private Limited in Mumbai dated April 29, 1999, with the Registrar of Companies. Subsequently, the Company became a Public limited company dated May 11, 2023, named Credo Brands Marketing Limited and a fresh Certificate of incorporation was issued by the RoC. Credo Brands are among the largest homegrown brands in the mid-premium and premium mens casual wear market.

Their products are designed to provide a youthful appearance while keeping up with ongoing fashion trends. The Company has been providing a a wide range of products for multiple occasions in a customers life, ranging from Shirts to T-Shirts to jeans to chinos to jackets, which caters to all year-round clothing. The product mix has evolved significantly over the past years from consisting of only shirts and trousers in 1998 to a wide range of products including T-Shirts, sweatshirts, jeans, cargos, chinos, jackets, blazers and sweaters in relaxed holiday casuals, authentic daily casuals to urban casuals, party wear and also athleisure categories.

Their products main competitors, in the similar price brackets, are brands such as Jack & Jones, Levis, Pepe Jeans and U.S. Polo Assn. In 1998, the Company launched the brand Mufti; the brand was purchased by Company from proprietary concern of Kamal Khushlani in 2003.

It launched Muftisphere in year 2014, to provide benefits to customers into shopping. The Company opened its 100th store in 2010; 200th store in 2013; opened 300th store in 2019 and thereafter, 350th store in 2022. As of March 31, 2023, the Company had a network of 45 fabric and accessories suppliers and over 45 manufacturing partners with the top five suppliers.

The Company issued 19,634,960 Equity Shares of Rs 2 each by raising Rs 549.78 crores through offer for sale by way of IPO in December1, 2023.In 2024-25, Company opened 35 new stores taking the total store count to 441.The Company launched 28 stores under the MUFTI 2.0 retail identity, comprising 14 new stores and 14 renovated stores during 2026.