Cyber Media (India) Ltd Management Discussions

Investors are hereby informed that statements in this Management Discussion & Analysis describing the objectives, projections, estimates and expectations of Cyber Media (India) Limited ("CyberMedia"/"the Company") may be ‘forward-looking statements within the meaning of applicable laws and regulations. The following discussions and analysis should be read in conjunction with the Companys financial statements included herein and the notes thereto.

This MDA covers the overall business of the Company and including its subsidiaries. The financial figures are provided for the consolidated business of the group. If stand-alone numbers are considered, they are highlighted as such.

I. Media Industry Business Overview

India is emerging as a growth hotspot in the Entertainment & Media (E&M) industry, forecasted to expand at a 9.7% CAGR to reach USD 73,560 million by 2027. The rollout of commercial 5G services in 2022 significantly impacts capex in 2023, with the B2B market poised to become the fastest-growing globally. Notably, India remains a leader in the newspaper sector, achieving the highest growth rate worldwide at a CAGR of 3.2% for both print and digital segments.

*Source Pitch-Madison Report

Digital Media Spend: Growth in Digital media spending slowed to 14% this year, against a projected 25%. In comparison, 2023 saw a growth of 15%. As can be seen, while digital spending tracked a respectable 14%, the overall advertising market grew at 9% to INR 107,980 Crores. Print media and TV both grew at 5%. However, the number of advertisers in print remain a very large base of customers estimated at

1,73,460. This is a reduction of only 1% over the previous year. Content based subscriptions however, continue to grow particularly thanks to OTT platforms.

The slowdown in TV revenues can possibly attributed to a shift of budgets towards ConnectedTV and OTTs. This is reflected in the fact that no. of advertisers for TV reduced from 11,127 to 8,653 advertisers, a drop of 23%.

II. CyberMedia Offerings

Cyber Media (India) Limited continues to lead in the media industry, offering a comprehensive suite of services tailored for the technology and business sectors:

Print Publications: Leading ICT industry magazines.

Online Platforms: Timely news, analysis, and insights.

Social Media platforms: Building active and loyal communities across social media channels including Facebook, Instagram,

X.com and LinkedIn.

Video focus: CyberMedias brands are increasing their focus towards video content including putting together interviews with industry leaders as well as covering industry news and updates.

Subscription Services: In-depth reports and exclusive insights in both print and digital formats.

Bespoke and Industry Events: Facilitates networking and knowledge sharing.

Business Solutions: Services for ICT vendors include conferences, lead generation, and influencer marketing.

III. Revenue Models

Our diversified revenue streams include advertising, subscriptions, event sponsorships, and custom content solutions, helping to stabilise income and reduce dependency on any single revenue source.

Within these models CyberMedias flagship brands Dataquest, PCQuest and Voice&Data are exploring advertising through video and social media. As the organizations community grows there will be more digitally led monetization opportunities in the coming period.

IV. Our Strategies

Diversification: Expanding our digital content offerings. This includes a bigger presence on social media and video monetization.

Innovation: Using technology to enhance content delivery and engagement. CyberMedia has migrated its websites to a new

CMS that offers latest technology and best practices. This has seen an improvement in overall traffic to our websites as well.

Market Penetration: Targeting untapped and emerging markets to expand our client base.

V. Our Unique Selling Proposition (USP)

CyberMedia distinguishes itself in the B2B media landscape with authoritative content, deep industry connections, and a strong reputation, attracting a loyal audience and respected advertisers.

VI. Our Revenue Model

We utilise a mixed revenue model:

Advertising: Both print and digital platforms.

Subscriptions: Specialized content access.

Event Sponsorships: Partnering with IT vendors for bespoke events.

Custom Solutions: Tailored marketing solutions for industry clients.

VII. Our Client Base

Our diverse clientele includes tech startups and Fortune 500 companies in the IT, telecommunications, and digital marketing sectors, as well as their advertising and PR agencies.

VIII. Our Technology Stack and Automation Drive

CyberMedia leverages a modern technology stack with a new-gen CMS, cloud computing, and data analytics. Recent upgrades include a new CMS platform for improved content discovery, SEO, distribution, and enhanced social amplification with analytics. For our digital assets, we are also investing in setting up a video studio that will help bring focus on video content generation as well. In the past year, CyberMedia has internally developed a new product ‘Mudra. This is a comprehensive subscription management system that enables automation to process subscriptions in a user-friendly manner. The organization expects this system to ensure automated communication, reduce complaints and improve overall customer experience. Another aspect the organization is exploring is how to leverage AI across different internal processes. The company has invested energy towards training its team on content creation, video generation, sales processes and finance operations. Our focus on automation has improved operational efficiency and customer experience, incorporating advanced performance management and employee onboarding systems. The investors will continue to see us work towards bringing in efficiencies on an on-going basis.

IX. Key Highlights of the Year

Subscription Services Growth: Robust despite a slowdown in digital advertising, thanks to high-value content.

Strategic Partnerships: New collaborations with major tech firms for content co-creation and event hosting.

Digital Transformation: Improved digital platforms for enhanced publishing, management, and distribution.

Opportunities and Threats Opportunities

For a content company, emergence of digital connectivity through various platforms presents newer and more intense ways of engaging with its consumers. The coming years are likely to usher in greater innovation in content formats, means of dissemination and business models. The organization is keeping a close eye on changes to the entire industry based on AI, and how major companies like Google and Meta adapt to these ground-breaking developments. This is both an opportunity and threat, however leveraging CyberMedias strong presence in the B2B community presents good opportunity. The government has played an active role in supporting the tech sector, especially through various policies aimed at increasing digitization, including development of digital communication infrastructure. With the objective of bringing in next generation technology, the company is a pioneer in Deep Tech related editorial programs.

Our strategic objective is to build a sustainable organization that remains relevant to the agenda of our clients, while creating growth opportunities for our employees and generating profitable returns for our investors. We have embraced a four-pronged strategy to strengthen our relevance with clients and drive accelerated value creation.

Threats

The increasing spread of fake and bad quality content has emerged as a major concern for social media. Further, with dynamic technological innovations taking place, the media sector is facing considerable uncertainty.

As we continue to foray ahead, we anticipate increased competition in the Digital domain from other businesses trying to emulate us, as well as from several niche enterprises in the digital media, social media, and other online services, with whom we are competing, using our expertise and brand position in the market as a single-stop shop.

The company is continuously monitoring the various threats which can hamper growth and is taking appropriate and effective steps in this regard.

Operating segment-wise performance

The highlights of segment wise overall performance on consolidated basis are as under: (Rs in Lakhs)

Particulars	Media Services		Digital Services
	2024-25	2023-24	2024-25	2023-24
Income	1,238.82	1,620.87	7,593.71	8,808.93
Expenses	1,539.56	1,569.45	7,300.48	8,237.91
Earnings before interest, tax, depreciation and amortization (EBITDA)	(214.62)	129.72	373.42	679.78

Business Outlook

The Company has come out of the stressed phase and has set growth consistency as a priority. FY 2024-25 was a disappointing year. Despite improving efficiency, the organization was not able to deliver the desired results. The team has worked proactively identifying areas of improvement that lead to consistent growth in the coming years.

As a part of transformation agenda, we continue to make changes in how we are organized and how we build and deliver technologies. In this transformation journey, given the dynamic nature of digital media, CyberMedia digital assets continue to innovate and reproduce content that impacts and engages the community in new ways. Online media: Growing consumption of digital is driving a fundamental shift in the media landscape. New content formats, particularly video, and delivery are needed to meet therisingexperienceofIndiasaudiences.Significantgrowth in online media is expected in coming years.

The Company has to focus on digital first approach delivering integrated media platforms / brands, multi-format content strategy building stronger influence and engagements, building large media property creation, automated & disruptive distribution etc.

Risks and Concerns

The Company has established a risk management framework to identify and mitigate risks arising from external and internal factors.

A risk identification exercise is carried out periodically to identify various strategic, operational, financial and compliance-risks.

Risks and challenges:

• Market dynamics, reduction and shift in the marketing spend

• Inadequate acquisition of clients and revenue growth

• Adequate community development

• New initiatives taking time and not kicking off

• Traffic growth post tech revamp

Few risks and uncertainties that can affect the business include the inherent risk of cybercrimes and data breach that may impact reputation, exposure to litigations and competition from emerging digital platforms and other social media apps.

Potential risks are reviewed on an ongoing basis and mitigating controls are deliberated upon as an integral part of decision-making. To stay ahead of the competition and minimize exposure to risk, the Company has taken various initiatives like continuous engagement with the editorial team and upgradation of editorial processes to ensure factual accuracy of content published, greater focus on reaching newer segments and geographies. Further, to monitor status of statutory compliances across all locations/ functions helps the Company to minimize its exposure to any non-compliance to statutory and legal requirements.

Further, the Company is continuously evaluating the evolving situation and taking necessary steps to mitigate its impact, while ensuring business continuity. The Company is also taking cost optimization efforts across businesses and functions.

Information Security

Your Company accords great importance to the security of its information assets. To ensure that this gets desired focus and attention,

Information Officer is entrusted with the task of ensuring that your Company has the requisite security posture.

Internal Control Systems and their Adequacy

CyberMedia has aligned its current systems of internal financial control with the requirement of Companies Act, 2013. The

Company has adopted the internal control integrated framework which is intended to increase transparency and accountability in an organizations process of designing and implementing a system of internal control. The framework requires a company to identify and analyze risks and manage appropriate responses. The Company has successfully laid down the framework and ensured its effectiveness.

CyberMedias internal controls are commensurate with its size and the nature of its operations. These have been designed to provide reasonable assurance with regard to recording and providing reliable financial and operational information, complying with applicable statutes, safeguarding assets from unauthorized use, executing transactions with proper authorization and ensuring compliance with corporate policies. CyberMedia has a well-defined delegation of power with authority limits for approving contracts as well as expenditure. Processes for formulating and reviewing annual and long-term business plans have been laid down. CyberMedia uses a state-of-the-art enterprise resource planning system that connects all parts of the organization, to record data for accounting, consolidation and management information purposes. It has continued its efforts to align all its processes and controls with best practices.

CyberMedia management assessed the effectiveness of the companys internal control over financial reporting (as defined in

Regulation 17 of the SEBI Listing Regulations) as of March 31, 2025.

M/s. S. Agarwal & Co., the statutory auditors of CyberMedia have audited the financial statements included in this annual report and have issued an attestation report on the companys internal control over financial reporting (as defined in section 143 of Companies

Act, 2013).

CyberMedia has appointed M/s. R R R S & Associates, Chartered Accountants to oversee and carry out internal audit of its activities. In line with best practice, the conduct of internal audit is oriented towards the review of internal controls and risks in the companys operations such as service delivery, accounting and finance, procurement, employee engagement, statutory compliances.

The Audit Committee of the Board of Directors, comprising independent and non-executive directors regularly reviews the audit plans, significant audit findings, adequacy of internal controls, compliance with accounting standards as well as reasons for changes in accounting policies and practices, if any.

The Board takes responsibility for the overall process of risk management throughout the organization. Our business units and corporate functions address risks to our objectives. This is facilitated by internal audit. The business risk is managed through cross functional involvement and communication across businesses. The results of the risk assessment are presented to the senior management. The Company has in place Risk Management Committee to review business risk areas covering operational, financial, strategic and regulatory risks.

Based on its evaluation (as defined in section 177 of the Companies Act, 2013 and Regulation 18 of the SEBI Listing Regulations), CyberMedias audit committee has concluded that, as of March 31, 2025, the companys internal financial and operating effectively.

Financial performance

The discussions in this section relate to the consolidated financial results pertaining to the year financial statements of Cyber Media (India) Limited and its subsidiaries (collectively referred to as are prepared in accordance with the Indian Accounting Standards (referred to as ‘Ind AS) prescribed under section 133 of the

Companies Act, 2013, read with the Companies (Indian Accounting Standards) Rules, as amended from time to time. Significant accounting policies used in the preparation of the financial statements are disclosed in the notes to the consolidated financial statements.

The following table gives an overview of the consolidated financial results of the company: (Rs. in Lakhs)

Particulars	2025			2024
	Revenue	% of Revenue	% Growth	Revenue	% of Revenue
Revenue from operations	8,672.08	100	(14.81)	10,180.31	100
Earnings before interest, tax, depreciation and amortization (EBITDA)	82.82	0.96	(89.25)	770.74	7.57
Profit before tax (PBT)	(911.28)	(10.51)	(281.20)	502.91	4.94
Profit after tax (PAT)	(972.84)	(11.22)	(385.51)	340.74	3.34
Earnings per share (in Rs.)	(6.21)	-	-	2.17	-

Human Resources

The Companys culture and reputation as a leader in digital technologies, adtech, data analytics, and next-generation services enable us to attract and retain high quality talent. The competency development of our employees continues to be a key area of strategic focus for us. There is a constant endeavor to conduct training and team building activities that help in maintaining camaraderie, knowledge, motivation and culture within the organization.

The Company invested in building tighter control systems improving processes and operational efficiencies as a result. Balancing employee well-being, the Company has explored new ways of remote and hybrid working and managing the changing expectations of employees. This continual pursuit has led to high retention rates among employees. Your company believes and recognises the employees as asset of the Company. The overall attrition rate of employees of the Company was 11.40 percent at March 31, 2025. The Company believes and maintains the diversity of employees and in order to support the women, during the year, the women employees percentage was 32.29 percent.

The Company will continue to connect with all stakeholders on a regular basis, communicate in an open and transparent manner that yield desired results. The total number of employees in the Company as on March 31, 2025 were 66.

Key financial ratios under: Key

Particulars	Unit	2024-25	2023-24
Profitability Ratios
PBITD / Total Income	%	(9.22)	6.07
PBIT / Total Income	%	(9.53)	5.67
PBT / Total Income	%	(10.40)	4.82
PAT / Total Income	%	(11.10)	3.27
Return on Capital Employed	%	(141.48)	41.00
Financial Ratios
Return on Networth	Times	1.55	0.84
Net Debt / Equity	Times	(1.94)	2.58
Debtors Turnover	Days	119.39	79.20
Current Ratio	Times	(0.92)	1.15
Interest Coverage	Times	(10.98)	6.70

Sexual Harassment Policy

The Company is committed to creating and maintaining an atmosphere in which employees can work together, without fear of sexual harassment, exploitation or intimidation. Every employee is made aware that the Company is strongly opposed to sexual harassment and that such behaviour is prohibited both by law and by the CyberMedia Group. Your Company has formed an Internal Committee pursuant to the provisions of Sexual Harassment of Women at Workplace (Prevention, Prohibition and Redressal) Act, 2013. No complaints were received by the Company during the year under review. There was no pending complaint at the opening and closing of the financial year under review.

Cautionary Statement

Some of the statements in this management discussion and analysis describing the Companys objectives, projections, estimates and expectations may be ‘forward looking statements within the meaning of applicable laws and regulations. Actual results might differ substantially or materially from those expressed or implied. Important developments that could affect the Companys operations politicalinclude and economic environment in India and abroad, tax laws, import downtrendinindustry, significant duties, litigation and labour relations.