Eicher Motors was established in partnership with Gebr in Eicher Tractor Corporation of India. Over the years, the company has diversified its business into a commercial motor vehicle manufacturer and supplier.
Eicher Motors’ headquarters is situated in Gurugram, Haryana. The company operates in the manufacturing and distribution of motorcycles and commercial vehicles.
Eicher Motors was made with the objective to manufacture and sell motorcycles. Later, the company expanded their offerings with the manufacturing and distribution of commercial vehicles as well. This change was made possible because of its strategic alliances and strong leadership. Here’s a quick look at Eicher Motors’ history and leadership to get a closer look at this transition.
Eicher Motors operates an incremental portfolio and includes high-end mid-size motorcycles, commercial automobiles under the VECV. It has a presence in both its domestic and export markets, with its presence supported by manufacturing plants, dealerships, and international distribution.
Eicher Motors operates in automotive divisions and has specialised verticals that are targeted at scalable growth and product diversification. Key business clusters include:
| Name | Designation |
| Siddhartha Lal | Executive Chairman, EML |
| B Govindarajan | Managing Director, EML and CEO, Royal Enfield |
| Yadvinder Singh Guleria | Chief Commercial Officer (CCO), Royal Enfield |
| Mark Wells | Chief Of Design, Royal Enfield |
| Mohit Dhar Jayal | Chief Brand Officer, Royal Enfield |
| Sudhakar Bhagavatula | Chief Information Officer, Royal Enfield |
| Vidhya Srinivasan | Chief Financial Officer, Eicher Motors |
| Rajeev Sharma | Chief Human Resource Officer, Royal Enfield |
| Umesh Krishnappa | Chief Technology Officer For EV, Royal Enfield |
| Mario Alvisi | Chief Growth Officer – Electric Vehicles, Royal Enfield |
| Mahesh Tripathi | Chief Operations Officer, Royal Enfield |
| Fund Name | AUM (%) |
| HDFC Flexi Cap Fund(G) | 2.46 |
| SBI Large Cap Fund-Reg(G) | 3.95 |
| SBI Nifty 50 ETF | 0.82 |
| SBI Focused Fund-Reg(G) | 2.92 |
| SBI Flexicap Fund-Reg(G) | 2.95 |
| HDFC Focused Fund-Reg(G) | 2.59 |
| Mirae Asset Large Cap Fund-Reg(G) | 1.51 |
| UTI Nifty 50 ETF | 0.82 |
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