India Tourism Development Corporation Ltd Management Discussions

1. Global and Indian Scenario

ITDC has been in the Travel, Tourism and Hospitality sector for the last six decades, having witnessed a range of challenges from the postindependence to the post-pandemic, remaining not just resilient but also anti-fragile.

As per the U N Tourism Barometer, 2024 reported a significant rebound in global tourism, with international tourist arrivals reaching 99% of pre-pandemic levels, approximately 1.4 billion international travellers, representing an 11% increase compared to 2023. The strong recovery was driven by pent-up demand, robust performance from major source markets, and the ongoing revival of destinations in Asia and the Pacific. India continued to lead the revival in Asia Pacific with 9.95 million FTAs in 2024, which is 4.52% over previous year. While the globe witnessed 1465 million Foreign Tourist Visits (FTVs), India driven by its pilgrim circuit saw its Domestic Tourist Visitation (DTVs) more than double to approximately 2946.63 million (P) in the same year. In terms of Foreign Exchange Earnings (FEEs) India received ?2,77,842 crores (Provisional estimates) in 2024, a growth of 19.8%.

The enhanced trend continues in the first quarter of 2025, with a 5% increase compared to the same period in 2024, as per the UN Tourism Barometer. This translates to approximately 300 million i nternational travellers, exceedi ng 2024 figures by 14 million and surpassing pre-pandemic levels by 3%.

India has recently become the fourth largest economy with USD 4.01 trillion and is aspiring to be a USD 30 trillion economy by 2047. Tourism is expected to contribute USD 3 trillion or double its GDP contribution to 10%, during the same time, remaining at the forefront of the Service Industry. The International Monetary Fund (IMF) hasalso projected that India will continue to remain the fastest growing major economy over

the next two years, expected to grow by 6.2 per cent in 2025 and 6.3 per cent in 2026, maintaining a solid lead over global and regional peers.

During the Financial Year 2024-25, your corporation has recorded a Revenue from Operations of ?565.20 crore, reflecting an impressive 12% increase compared to the previous fiscal year of ?503.45 crore. The Profit after tax (PAT) has surged to ?82.94 crore marking a 25% rise over the preceding period, with a Profit After Tax (PAT) of ?66.17 crore during F.Y. 2023-24. Increased Operational efficiency in operations and overall growth of Travel-Tourism and Hospitality Sector are the prime factors behind the impressive performance of the Corporation during F.Y. 2024-25.

ITDC is committed to being a trusted, preferred and tech enabled ‘one stop solution provider in the Hospitality, Travel and Tourism space. ITDC is poised to deliver customised solutions and personalised experiences to its guests, travellers, tourists and clientele. Adoption of new and emerging technologies, data insights for making evidence based commercial decisions and sustainable approach to responsible tourism will remain our top priorities. This will not only enable higher return on investment for the company and its shareholders but also allow us to be future ready and climate resilient in sync with the changing ecosystem and your new age clienteles, enabling us to both diversify and establish our brand value and long standing legacy in the mindscapes of the younger generations.

2. Segment wise performance

Financial performance with respect to operational performance

Hotel Division

Overview

The Division operates 03 hotels, 04 catering establishments & 01 restaurant, namely:

• The Ashok, New Delhi

• Hotel Samrat, New Delhi

• Hotel Kalinga Ashok, Bhubaneswar

• Parliament House Catering Unit

• Hyderabad House

• Vigyan Bhawan

• Western Court Canteen

• Taj Restaurant, Agra

During the financial year 2024-25, the Hotels Division achieved a commendable turnover of ^338.17 crore, closely matching the previous years revenue of ?342.41 crore. This performance exemplifies the Divisions resilience and operational stability amid an ever-evolving and competitive market landscape. The ability to maintain such strong revenue levels underscores the Divisions strategic focus on maximizing occupancy, enhancing guest experiences, and diversifying revenue streams.

The Ashok. New Delhi

Hotel Ashok, the flagship property of ITDC, reached a new milestone in financial year 2024-25 by achieving its highest-ever operational turnover of ?210.64 crore. This impressive figure marks a significant achievement, surpassing the previous years revenue of ?209.78 crore and demonstrating the hotels strong market position, sustained demand, and commitment to excellence in service delivery.

Established in 1956, The Ashok continues to be an iconic hotel in New Delhis hospitality landscape. Spanning an expanse in the heart of the capital, the hotel offers 550 elegantly appointed rooms, including 160 premium suites. The Ashok Presidential Suite promises a luxurious experience with its 3000 sq. feet of space, while 10 apartment size Heritage Suites portray the legacy of the hotel with thematic period furniture and art. With its blend of classic architecture and contemporary amenities, The Ashok continues to exude timeless elegance and a dignified charm.

The hotel has 02 speciality restaurants, namely, Oudh serving royal culinary delights from the kitchens of Nawabs of Lucknow; Frontier serving Northwest frontier delicacies, Samavar-The Coffee Shop which serves multi-cuisine fare round the clock and The Cake

Shop which is reputed for signature cakes and freshly baked goodies including millet based products and customized celebration delights. The hotel also has a 24 hour Room Service and a group of dedicated valets who have served various Heads of States & visiting dignitaries with their warm & unobtrusive service.

The Ashok hotel is also a favoured Meetings, Incentives, Conferences & Exhibitions (MICE) destination which offers large banqueting spaces. The Convention Hall, with 16,400 sq. ft. of pillarless expanse has been used for international & domestic events of mega scale including conferences, expositions, State dinners, weddings & exhibitions. Alongside, the hotel has various halls & meeting rooms of differing capacities which serve as break away rooms for large conferences while having the capacity to hold smaller individual events. The hotel is decidedly the greenest hotel having 04 lawns which can hold from 100-1000 people. Together, these facilities make the hotel a venue of choice for many clients who return every year owing to the facilities, trust and flawless execution by an experienced team of service providers.

Some of the events for which The Ashok has built an unparalleled reputation over the decades include UNESCO, NAM and CHOGM in the previous century to the Commonwealth Games, G20 Summit and the 71st Miss World Festival in more recent times. In the current year, the hotel continued to serve as a premier venue for hosting State guests and dignitaries including Parliamentary and Ministerial delegations.

Adding to this legacy, during FY 2024- 25, The Ashok Hotel hosted a range of high-profile events and distinguished guests, reinforcing its status as a premier hospitality destination.

Notable occasions included the Asian Buddhist Summit, the World Chess Championship, a special media event by TV9, and accommodation for the Pro Kabaddi League team Telugu Titans. The hotel also served as the residential

hub for the Indian contingent to the Paris Olympics 2024, along with athletes from Boxing India, Hockey India awardees, National Teachers Awardees, Padma Awardees, and the delegations of the Asian Games and Para Asian Games.

Reinforcing its status as the governments hospitality partner, The Ashok hosted numerous national and international conferences and seminars organized by key Ministries, including Tourism, Education, Youth Affairs & Sports, Finance, Health & Family Welfare, Culture, Defence, Law & Justice, and Parliamentary Affairs. These engagements highlight the hotels strategic importance and capacity to cater to high-security, large- scale official events.

The Ashok Convention Hall has firmly established itself as a leading venue aligned with the “Wed in India” focus, having hosted 133 weddings/related functions with high volume high value clientele. Additionally, it is the chosen venue for prestigious lifestyle and luxury exhibitions, hosting renowned events such as those organized by Andaz Colors Pvt. Ltd., Aheli Exhibition, Yellow Blossom, Hi Life Exhibitions, Fairytales, Courtyard Stories, Swar Manjari, Mahila Mangal Foundation, Pink Post, and many more. Boasting expansive space and a prime central location, the hall consistently draws large crowds and remains a top choice for major exhibitions, trade fairs, and cultural showcases, reinforcing its status as a premier destination for high-profile events.

In line with its commitment to excellence in hospitality, The Ashok introduced a variety of gastronomic experiences over the past year. This included specially curated confectionery hampers for major festivals, new themed celebrations like Christmas brunch tables, and refreshed menus across its dining outlets, offering guests a taste of innovation and tradition in equal measure.

The Ashok Hotel continued to demonstrate culinary innovation during 2024-25, with its Food

Production team earning multiple accolades at prestigious culinary competitions. The team secured medals in various categories such as plated desserts, regional cuisine, and millet-based dishes at Culinary Art India. Additionally, chefs from the hotel received national recognition with awards including "Chef of the Year," "Top Chef," and Honours in categories like Indian sweets and regional cuisine at renowned forums and award ceremonies. These achievements reflect the hotels commitment to culinary R&D and artistry.

Hotel Samrat. New Delhi

Hotel Samrat has continued to make steady progress in both operational performance and infrastructure development. The hotel reported robust revenue from operations of ?74.30 crore in FY 2024-25, maintaining its strong position following ?76.42 crore in the previous year. This performance underscores the hotels consistent demand and strategic market position. Similarly, the hotels profit before tax stood at a healthy ?24.98 crore, compared to ?27.60 crore in FY 2023- 24.

Shaped like a hollow pentagon, Hotel Samrat stands as an elegant retreat in the heart of the capital. Its graceful architecture features a central flower- filled atrium and open-air courtyard, complemented by 255 well-appointed standard and deluxe rooms that offer serene views of enclosed gardens, flowing fountains, and water channels · creating a tranquil oasis for discerning travellers.

With versatile banquet halls such as Kautilya, Chanakya, Chandragupta, and expansive poolside lawns, the hotel is a sought-after destination for conventions, exhibitions, weddings, and other MICE events. Over the past year, Hotel Samrat has hosted and collaborated with numerous ministries, public sector undertakings, corporations, and state guest houses. Notable engagements include conferences organized by the Ministry of Rural Development, Ministry of Tourism, BNI, India-Russia Foundation,

and significant group bookings from the UPSC, Civil services probationers and other Governments servants.

In a bid to extend its culinary reach, Hotel Samrat operated a Food & Beverage stall at Amrit Udyan (Rashtrapati Bhawan), showcasing its commitment to offering quality cuisine to diverse audiences.

Further elevating the guest experience, the hotel recently unveiled Atrium Delhi · a contemporary coffee bar situated in the hotel lobby. This new F&B venue offers a relaxed and refined setting where guests can enjoy coffee, gourmet snacks and signature beverages.

On the sustainability front, Hotel Samrat has undertaken major energy conservation efforts. The aging 30-year- old AC chiller plant was replaced with an energy-efficient system featuring VFDs. Legacy halogen lighting has been upgraded to LED fixtures, and outdated chiller and condenser pumps have been swapped for high-efficiency alternatives · all contributing to reduced energy consumption and a low carbon footprint.

As part of its ongoing modernization and upgradation initiatives, Hotel Samrat has undertaken the restoration and renovation of the Hunt Room Restaurant, along with the renovation of 20 guest rooms. Additionally, the outdated analog telephone exchange has been replaced with a modern digital system as part of the technological upgradation process.

Hotel Samrat remains committed to providing exceptional hospitality, blending heritage charm with contemporary innovation to meet the evolving expectations of its diverse clientele while ensuring value for money.

The Ashok & Hotel Samrat, being connected properties, offer the largest MICE destination with the highest number of rooms in one premise.

Hotel Kalinga Ashok. Bhubaneswar

Established in 1980, Hotel Kalinga Ashok enjoys a distinguished presence

in the heart of Bhubaneswar, often referred to as the Temple City of India. Spanning across a sprawling 5-acre campus, the hotel offers a serene yet centrally located retreat, making it an ideal base for tourists and business travellers alike. Its strategic location provides convenient access to some of Odishas most iconic attractions, including Lingaraj & Konark Temples, Puri, Chilika Lake, and Bhitarkanika National Park.

The hotel features 32 well-appointed rooms and 4 executive suites, complemented by Phulbani, its in- house multi-cuisine restaurant. Designed to cater to both leisure and corporate guests, the property blends comfort with functionality, offering a relaxing environment alongside modern amenities.

Over the years, Hotel Kalinga Ashok has emerged as a preferred venue for MICE events in the region. A renewed focus on marketing has driven growth in banquet bookings and room sales, solidifying the hotels position as a go-to destination for corporate and institutional gatherings.

In alignment with its commitment to sustainability, the hotel has undertaken various energy conservation initiatives, utilizing LED lights and implementing pragmatic measures for power saving. Additionally, the hotel has enhanced guest and staff safety with the recent installation of a modern fire-fighting system.

Hotel Kalinga Ashok has hosted numerous conferences and seminars organized by leading government departments and institutions, including Pravasi Bharatiya Divas 2025, National Health Mission, Ministry of Micro, Small & Medium Enterprises, Ministry of Health and Family Welfare, Odisha Sahitya Academy, RTI, and TRIFED. This highlights its reputation as a dependable and well-equipped venue for official and academic events in the region.

Hyderabad House

As a symbol of prestige, ITDC is proud to have been entrusted with the

management of Hyderabad House since five decades. The exemplary service and specially curated eclectic cuisine have been marvelled at by numerous visiting Heads of State, Heads of Government, and ministerial delegations who have been hosted by the Honble Prime Minister, the External Affairs Minister and other senior functionaries.

The unit has been entrusted with catering to prestigious events hosted by the Honble Prime Minister for distinguished international leaders, including the Presidents of the European Commission, Maldives, Sri Lanka, and Indonesia; the Prime Ministers of New Zealand, Vietnam, Bangladesh, Malaysia, and Jamaica; the Crown Prince of the United Arab Emirates; the Emir of Qatar; and the Chancellor of the Federal Republic of Germany, among others. Additionally, it has extended its services to Members of Parliament, Cabinet Ministers, and VIP dignitaries at the Prime Ministers residence, further cementing its reputation as the premier venue for high-level diplomatic and governmental functions.

To ensure the continued excellence and operational readiness of Hyderabad House, the unit maintains close coordination with MEA and the CPWD. This ongoing collaboration ensures the regular maintenance, structural preservation, and timely annual renovations of the facility, thereby upholding its heritage, functionality, and aesthetic appeal in support of Indias diplomatic engagements.

Vigvan Bhawan

ITDCs VVIP catering unit at Vigyan Bhawan boasts of a distinguished legacy dating back to 1979. Over the decades, it has successfully managed and catered to numerous high-profile national and international events. These events have been graced by eminent dignitaries, including the Honble President of India, the Honble Prime Minister, and various Heads of State. The units consistent pursuit of excellence has earned widespread recognition and commendation.

Throughout the years, Vigyan Bhawan has played a pivotal role in executing key conferences and events across multiple government ministries and departments. It has provided impeccable services at events hosted by the Ministries of Culture, Home Affairs, Jal Shakti, Panchayati Raj, Rural Development, Women & Child Development, among others.

In addition to ministerial engagements, the unit has extended its premium catering services to several prestigious institutionsand organizations, including the Bar Council of India, Intelligence Bureau, Indian Law Institute, National Commission for Women, National Board of Examinations, and many more. Its consistent delivery of high- quality services continues to reinforce its reputation as a trusted partner for notable events.

Parliament House Catering Unit (PHCU)

The revenue from operations of PHCU increased from ?24.35 crore during 2023-24 to ?28.34 crore during 2024- 25. The profit before tax increased from ?1.15 crore during 2023-24 to ?1.35 crore during 2024-25.

The establishment of the Parliament House Catering Unit (PHCU) by ITDC marked a significant milestone, as it took over catering operations from Northern Railways based on a mandate from the Parliament of India. Since its inception on November 16,2020, PHCU has been dedicated to catering to the requirements of the Parliament House Estate, including the New Parliament House Building.

PHCU holds the responsibility of providing VVIP catering services within the precincts of the Parliament House to esteemed dignitaries such as the Honble Chairman of Rajya Sabha, Honble Prime Minister of India, Honble Speaker of Lok Sabha, Honble Deputy Chairman of Rajya Sabha, Cabinet Ministers, Leader of Opposition, Members of Parliament, visiting foreign delegations, Secretary General of Lok Sabha & Rajya Sabha, and other high-ranking officials and staff. The unit has successfully hosted various events including Cabinet

meetings, Parliamentary Committee meetings, VVIP tea receptions, and dinners/lunches for foreign delegations throughout the financial year 2024-25.

In addition to catering services, PHCU provides services in numerous Banquet Halls, Committee Rooms, and Pantries attached to the offices of dignitaries inside and outside the Parliament House Estate (PHE). Approximately 5000 individuals working in the PHE regularly avail the services offered by PHCU.

PHCU prioritizes health and sustainability by offering specially crafted Health Food, Winter Special Menu, Dawat-e-Jiggar (Liver Friendly) and Millets Menu and utilizing Pressed Natural Gas in the kitchen for energy conservation. It also employs technology-driven solutions such as QR code and tablet-based ordering systems for guests convenience.

Moreover, PHCU has played a pivotal role in planning and executing operations for the New Parliament building, including the establishment of new kitchens, procurement of equipment, and recruitment of skilled manpower. The unit has introduced online food ordering Food App for Honble Members of Parliament, enhancing efficiency and convenience.

Taj Restaurant. Agra

Strategically located near the Western Gates of the Taj Mahal, the Taj Restaurant is a popular destination for tourists seeking refreshments and a place to relax during their visit to the iconic monument. Nestled within the immediate precincts of the Taj Mahal, the restaurant offers both convenience and comfort, making it a favoured rendezvous point for visitors.

The restaurant boasts a spacious seating capacity, accommodating up to 90 guests in its air-conditioned section and 60 guests in the non- air-conditioned area, making it well- suited for handling high tourist footfall. Designed to cater to diverse palates, it is a multi-cuisine establishment, serving a variety of dishes ranging from breakfast items and quick snacks

to elaborate lunch options featuring Indian and international delicacies.

Aligned with the Taj Mahals official visiting hours, the restaurant operates daily from 7 am to 7 pm except on Fridays, when the monument remains closed to the public.

Beyond food and refreshments, the Taj Restaurant also functions as a tourist information centre, providing helpful guidance and resources to enhance the experience of those exploring the Taj Mahal and its surroundings. It also maintains a toilet block including a toilet for physically handicapped persons.

Ashok Events Division (AED)

The Ashok Events Division is a Professional Conference Organizer (PCO), a Strategic Business Unit (SBU) of ITDC and is engaged in providing Event Management related services and allied services to its clients mainly comprising government entities including ministries, departments, autonomous institutions, statutory bodies, PSUs, etc.

The division is a leading event management agency handling Conferences, Exhibitions, Workshops/ Seminars and other National and International events and has made a mark in event management in a big way and with its rich expertise it has an illustrious clientele consisting of ministries, departments, autonomous bodies, statutory bodies, PSUs, etc.

• The divisions core competence is in providing one-stop solutions as a Professional Conference Organizer for the entire gamut of services.

• With an in-house design and print expertise, it also provides printing services.

• Ashok Events is the designated agency of Ministry of Tourism for handling conferences, workshops, conclaves, award ceremonies and other events of national importance.

• The Division also manages Literature Distribution Centre at Palam, New Delhi on behalf of Ministry of Tourism.

The division for past two decades is providing holistic event management services, enjoys market dominance in the government sector and has a consistent track record of serving

high profile events which are graced by distinguished luminaries including Honble Vice - President of India, Honble Prime Minister of India, Cabinet Ministers, Ministers of States,

senior government functionaries and national and international delegates/ invitees etc.

A glimpse of statistics of Ashok Events is given below:

Year	Turnover (Cr.)	PBT (Cr.)	% of turnover increase	% of Profit increase
2023-24	?106.06	?11.54	107.63%	119.81%
2024-25	?153.86	?15.85	45.07%	37.35%
Year	Events upto a value of ?2.00 cr.	Events above ? 5.00 cr.	Events in Delhi	Events Outside Delhi
2023-24	289	4	284	19
2024-25	321	10	306	31

Ashok Events is the only major PSU providing event management services and has the early mover advantage for last two decades and is now also the preferred event management agency at Bharat Mandapam and is gaining foothold at Yashobhoomi, which are new, modern and mega conference venues. Since, ITDC-Ashok Events has a strong presence in Delhi with hands on experience of last two decades and strong/ wider client base and therefore is the preferred event manager for the Government sector.

Events handled by the Division in 2024- 25 include: -

Major Domestic Events:

• “Commemoration of 2550th Nirvan Mahotsav of Teerthankar Bhagwan Shri Mahaveer”; ” Inauguration of SILF Building”; “Spiritual Empowerment for a Clean & Healthy Society Brahma Kumaris”; “Honble Minister of Tourism Interaction with Tourism Industry Associations”; “9th Meeting of the Governing Council”; “World Heritage Council Meeting”: “India Exhibition” on the occasion of “World Heritage Council Meeting”; “8th India Water Week” /‘Bharatiya Kala Mahotsav”; “Vigilance Awareness Week - 2024: Culture of Integrity for Nations Prosperity”; “4th Convocation Ceremony” organized by - National Institute of Technology; “Mysuru Sangeetha Sugandha”; “12th International

Tourism Mart - 2024 for The North East Region” ; “Presentation of National Awards 2024 in the field of Empowerment of Persons with Disabilities”; “Dedication of the successful implementation of the new criminal laws to the Nation “ ; “2nd Edition of Krishnaveni Sangeetha Nirajanam”; “4th National Conference of Chief Secretaries” ; “Bureau Energy Efficiency Foundation Day; “National Consumer Day - 2024”; “Veer Bal Diwas” ; “National Institute of Wind Energy” Pavilion during during Pravasi Bhartiya Diwas; “Designing & Fabrication of Pavilions of PSUs under Ministry of New & Renewable Energy during Pravasi Bhartiya Diwas”; “UP Police Thematic Exhibition - & Walk Through” during Mahakumbh

- 2025: “Ministry of Tourism Pavilion” organized by Ministry of Tourism, Government of India at Prayagraj on 13/01/2025 to 26/02/2025 during Mahakumbh

- 2025: “150 Foundation Day of India Meteorological Department”; “Bharat Parv 2025”; “Aadi Mahotasav 2025” ; “Leadership Conclave 2025”: "Vividhata Ka Amrit Mahotsav 2025”; “Udyam Utsav” ; “49th Convocation of All MS”.

International Footprints:

• “IREDA Pavilion during World Future Energy Summit (WFES)” at Abu Dhabi, UAE; “Fabrication

of IREDA Pavilion at Inter Solar Europe” at Munich, Germany; “India Pavilion” organized by HUDCO during World Urban Forum - 2024 at Cairo, Egypt; “Fabrication of IREDA Pavilion during World Future Energy Summit” at Abu Dhabi.

The Ashok Events Division through its event management activities also acts as a catalyst for generating business for other verticals of ITDC including Hotel Ashok, Hotel Samrat and Ashok Travels & Tours (ATT).

Ashok International Trade Division (AITD)

Ashok International Trade Division (AITD), a key vertical of India Tourism Development Corporation (ITDC), is a pioneer in the duty-free retail business in India. Established in 1967-68 with the first duty-free shop at Delhi Airport, AITD has played a foundational role in shaping the duty-free ecosystem in the country.

AITD remains the longest continuously operating duty-free operator in India, offering world-class shopping experiences to international travelers and contributing to the tourism ecosystem through tax-incentivized retail.

Financial Performance

The turnover of Ashok International Trade Division (AITD) was ?13.24 crore during the year 2024-25 as against ?15.87 crore in the previous year 2023-24.

Strategic Expansion at Seaports

In 2010, ITDC ventured into dutyfree retail at seaports, inaugurating Indias first seaport duty-free shop at Chennai Port. Since then, AITD has steadily expanded operations to cover 14 strategic seaports across India, supporting both cruise tourism and maritime cargo passengers.

These outlets provide a tax-free shopping experience for international passengers traveling by cruise liners and cargo ships, aligning with the Governments Cruise Bharat Mission to boost tourism and maritime trade.

AITD Duty-Free Shop Network Under Regional Office (East):

1. Kolkata Seaport

2. Haldia Seaport

3. Paradip Seaport

Under Regional Office (West):

4. Kandla Seaport

5. Goa Seaport

6. Mangalore Seaport

7. JNPT Nava Seva Seaport

Under Regional Office (South):

8. Visakhapatnam Seaport

9. Kakinada Seaport

10. Krishnapatnam Seaport

11. Cochin Seaport

12. Tuticorin Seaport

13. Ennore Seaport

14. Chennai Seaport

15. Vishakhapatnam Airport Duty Free

Expansion to Airport Duty Free Retail: Visakhapatnam

International Airport

In FY 2024-25, AITD marked a significant re-entry into the airport duty-free segment with the commencement of operations at Visakhapatnam International Airport (both Arrival and Departure terminals). The contract was secured through a competitive bidding process after a seven-year hiatus from airport retail.

• Milestone: Operations began in July 2024, marking a renewed understanding of airport retail dynamics and traveller demands from Tier-ll international airports.

• Growth Outlook: Increase in

international flight traffic expected to further boost revenue and market engagement.

Future Vision and Strategic Outlook

AlTDs roadmap aligns with national priorities in tourism and trade facilitation. Planned initiatives include, expansion to International Cruise Terminals at key port cities and Outlets at Land Borders, in collaboration/ support with Land Ports Authority of India (LPAI), Port Authorities/Trust and Ministry of Tourism.

These initiatives are aimed at enhancing the retail experience for international travellers, diversifying revenue channels, and establishing India as a holistic duty-free destination beyond airports.

AITD stands as a legacy brand with a renewed vision, leveraging its expertise in duty-free retail to support Tourism Growth, Foreign Exchange Generation, and Travellers/Tourist Experience Enhancement. As India emerges as a global tourism hub and maritime economy, AITD is poised to play a key role in supporting government of India vision through dynamic, strategic retail expansion.

Ashok Travels and Tours Division (ATT)

Ashok Travels and Tours (ATT), the travel wing of the India Tourism Development Corporation (ITDC), continues to be a significant player in travel and tourism industry. With its presence across five major cities - Delhi, Mumbai, Kolkata, Chennai, and Bangalore - ATT offers a diverse range of travel-related services, from air ticketing & transport to organized tours.

Ashok Travels and Tours recorded a robust financial performance during the fiscal year 2024-25, achieving a year-on-year revenue growth of approximately 38% compared to 2023-24. This increase in revenue translated into a corresponding rise of nearly 40% in net profit also.

ATT remains a trusted partner for the Government of India, its Ministries,

Public Sector Undertakings (PSUs), for its travel and events related requirements. With its dedication to excellence and timely service delivery, ATT continues to expand its footprint in the travel/tourism sector, ensuring sustainable travel solutions for its esteemed clients including highest offices.

Key Activities and Milestones

Apart from Govt. Ministries/PSUs collaboration ATT takes pride in providing diverse travel solutions to the paramilitary forces.

Ashok Travels and Tours was privileged to facilitate travel logistics for the Indian Contingent during the official Send-off Ceremony for the Paris Olympics 2024. This prestigious event signified the commencement of Indias representation on the global athletic stage, with ATT entrusted to coordinate and deliver seamless travel services in support of the nations Olympic mission.

In the financial year 2024-25, Ashok Travels and Tours successfully facilitated the booking of approximately 1,83,016 nos. of air tickets. This volume underscores ATTs operational scale and continued effectiveness in managing high-demand travel services across government, institutional and PSU segments.

ATT offers transportation services to Government departments and to tourists through its dedicated fleet of cars along with empanelled transport operators. ATT is the most preferred agency in providing the transport services for the big International Events / Conferences and VVIP State guests received by the Govt, of India through various Ministries.

Furthermore, ATT, successfully provided Luxury Tent Accommodation along the banks of the FHoly Ganga during the Maha Kumbh 2025. This initiative was widely acknowledged for its exceptional standards of service delivery, integrating sustainable practices that reflected ATTs commitment to eco-conscious hospitality and culturally respectful

tourism during one of Indias largest religious gatherings.

Future Directions and Goals

Looking ahead, Ashok Travels and Tours is poised to elevate its service portfolio and broaden its operational footprint through strategic initiatives centered on innovation and sustainability. The organization will intensify its tech upgrade through digital transformation efforts by integrating advanced tools to enrich customer experience, streamline booking processes and enable real-time travel management. A renewed commitment to sustainable practices will drive the adoption of electric vehicles and green operational initiatives. Additionally, ATT aims to fortify its partnerships across Government bodies, PSUs and global institutions, while actively seeking new avenues of collaboration in both public and private sectors.

Ashok Travels and Tours (ATT) has once again demonstrated its leadership in providing high-quality, dependable travel services across India. Through strategic collaborations, and exceptional customer service, ATT has positioned itself as the go-to agency for Government and corporate travel needs. The year 2024-2025 promised continued growth, innovation and a strengthened commitment to excellence in all areas of travel and tourism.

With a vision to continue serving travel needs with dedication and professionalism, ATT looks forward to another successful year of service, expansion and success.

Ashok Institute of Hospitality & Tourism Management (AIH&TM)

Established in 1971 as the Manpower Development Centre (MPDC) of the IndiaTourism DevelopmentCorporation (ITDC) at Qutub Institutional Area, New Delhi, the Ashok Institute of Hospitality & Tourism Management (AIH&TM) has grown into a premier institution for hospitality and tourism education. Initially serving as the HRD Division of ITDC, MPDC focused on training in- house manpower and management

development programs for ITDC employees.

In 2002, the institute evolved into a Strategic Business Unit, broadening its scope to deliver academic and customized training programs to a wider spectrum of organizations within the hospitality and tourism sectors. Over the last five decades, AIH&TM has built a stellar reputation for delivering high-impact, industry- aligned education.

AIH&TM offers a comprehensive range of programs designed to meet the evolving demands of the hospitality industry. The institutes flagship Bachelor of Science (B.Sc.) in Hospitality & Hotel Administration, delivered in collaboration with the National Council for Hotel Management & Catering Technology (NCHMCT) and Jawaharlal Nehru University (JNU), New Delhi, remains a cornerstone of its educational offerings. Additionally, AIH&TM runs specialized diploma courses in Food Production and Bakery & Confectionery, in affiliation with the National Institute of Open Schooling (NIOS).

The institutes consistent track record of 100% placement performance underscores its commitment to producing highly employablegraduates. Talented students of AIH&TM won medals at Culinary competitions organised in city.

Beyond academic instruction, AIH&TM plays a pivotal role in organizational learning and development, addressing both internal and external training needs. Recent initiatives include:

• Housekeeping staff training for

the National Security Council (April- M ay 2024)

• Induction and orientation programs for newly recruited executives and non-executives of ITDC Hotels Division

• Skill enhancement programs across food production, F&B service, housekeeping, and front office for ITDC employees.

These initiatives highlight AlH&TMs flexibility and commitment to

responding to institutional mandates with professionalism and agility.

AIH&TM has continually embraced innovation in its approach to training. Collaborations with industry leaders have enabled the institute to offer specialized modules like coffee appreciation and brewing workshops. The institute also organizes career-building sessions focusing on international internships and entrepreneurship, such as the one led remotely by Michelin-starred chef Atul Kochhar in partnership with NCHMCT, Noida.

AIH&TM also organizes wellness- focused activities, such as yoga workshops and mindfulness sessions, emphasizing the importance of holistic learning and personal development.

Strategically located within the premises of the five-star Hotel Samrat and close to The Ashok, AIH&TM offers an unmatched learning environment. The institute boasts fully air-conditioned classrooms and laboratories, along with real-time exposure to live hotel operations, ensuring that students gain practical experience in a dynamic, industryrelevant setting.

Contribution to National Initiatives:

AlH&TMs commitment extends beyond education, as it plays an active role in national observances and government initiatives. The institute has organized several impactful events, including:

• World Tourism Day celebrations

• Swachhata Action Plan (SAP) programs in collaboration with the Ministry of Tourism, Government of India

• Vigilance Awareness Week 2024, with thematic workshops on procurement, cybersecurity, POSH (Prevention of Sexual Harassment), and security protocols

• International Yoga Day activities, including a session led by Prajapita Brahma Kumaris Ishwariya Vishwa Vidyalaya for ITDC executives and staff

AIH&TM played a pivotal role in organizing student-led initiatives at UNESCO World Heritage Council Meeting,Bharat Mandapam & Bharat Parv at Red Fort Lawns.

AlH&TMs robust business model continues to yield positive financial outcomes. In FY 2024-25, the institute achieved a turnover of Rs. 3.47 crore against Rs.3.24 crore in the previous year 2023-24.

As AIH&TM continues to grow, its focus on delivering high-quality, demand-driven training programs remains central to its mission. With its strong academic foundation, industry relevance, and commitment to holistic learning, AIH&TM is well-positioned to shape the future leaders of the hospitality and tourism industries.

Ashok Consultancy & Engineering Division (ACES) including Sound and Light Shows

Ashok Consultancy and Engineering Services (ACES) Division undertakes following works:

1. As an Implementing agency for Development of Tourism related Projects under CFA & Swadesh Darshan schemes of Ministry of Tourism, Government of India.

2. Consultancy services for

preparation of DPRs and Execution of works for tourism infrastructure projects of various State Govt/UT.

3. Implementation of Renovation and Expansion works pertains to Indian Institute of Travel Tourism Management (HTTMs), Institute of Hotel Management (IHMs) and NCHMCT.

4. Renovation and Repair

maintenance works of ITDC Hotel Units (Ashok, Samrat, Kalinga

Ashok, Bhubaneswar) and all other ITDC properties.

5. Following works related to

Sound and Light Shows (SEL) & Illumination of Monuments are

undertaken:

• Preparation of DPRs and Consultancy services for implementation of SEL works in various State Govt./U.T.

• Implementation of Sound and Light Shows/ Multimedia Shows including Operation & Maintenance (O&M) for ASI protected monuments and other significant historical places, Sea Beaches etc as sanctioned by MoT & State Govt.

• Execution of Illumination work for centrally protected ASI monuments in various states sanctioned by ASI, MoT.

The division specializes in preparing Detailed Project Reports (DPRs) for Tourism Infrastructure Development, Feasibility Reports and Consultancy Services to Ministry of Tourism and State Governments. It has a team of experienced engineers and architects with expertise in tourism infrastructure. The division has successfully completed over 112 tourism infrastructure projects and prepared more than 115 Detailed Project Reports in the tourism field so far.

Presently, Ministry of Tourism has sanctioned the project of “Illumination & Allied Works at Gangaikonda Cholapuram Temple, Ariyalur in Tamil Nadu” underCFAscheme. Furthermore, the division is executing the prestigious SEL Show at Rashtrapati Bhavan in New Delhi and Musical Fountain & Water Screen Multimedia Projection Show at historically significant Nawal Sagar Lake, Bundi (Rajasthan) under CFA scheme. The division is also handling prominent SEL shows, including multimedia projects at Leh Palace and Kargil (Ladakh), Sarkhej Roza (Ahmedabad), Udaigiri-Khandagiri Caves (Bhubaneswar), and Purana Quila (New Delhi).

Recently, the division has submitted eight Detailed Project Reports to the Ministry of Tourism for the Illumination of Important Centrally Protected Monuments in various States across India. These include the Amaravati Stupa in Andhra Pradesh, Jal Mahal in Haryana, Sivasagar in Assam, Sher Shahs Tomb in Bihar, Cooch Behar Palace in West Bengal, Ramappa Temple in Telangana, Pari Mahal in Sri

Nagar and Airavatesvara Temple in Tamil Nadu.

The Division including SEL Projects achieved a turnover of ?32.50 crore during the year 2024-25 as against the turnover of ?26.11 crore in the previous year 2023-24.

Corporate Marketing and Public Relations

The Corporate Marketing and Public Relations Division of the Corporation plays a pivotal role in advancing the organisations strategic communication and sales objectives. The division provides comprehensive communication and promotional support to the organisation and its SBUs. It is instrumental in positioning the ITDC brand, promoting its products and services, managing media relations and reputation, and driving sales across both digital & conventional channels as Social Media & Search Engine optimisation, Print Advertising, Online Travel Agents (OTAs), Print & Electronic Media, Exhibitions, Personal Selling etc.

The division is entrusted with the conceptualisation, planning, and execution of marketing strategies that showcase ITDCs diverse portfolio of offerings. These efforts are closely aligned with national tourism goals and reinforce ITDCs stature as a premier Public Sector Undertaking within the hospitality and tourism sector.

During the financial year 2024-25, the Corporate Marketing and PR Division concentrated on enhancing brand presence through strategic communication, influencer outreach, and content-led campaigns. A focused ‘Wedding campaign for The Ashok was executed across targeted media.

Key Digital Marketing initiatives:

• Digital promotion of all Points of Sale of Hotels·Rooms, Banquets, Business Centre, F&B to increase visibility and consumer traffic amongst various target segment as MICE, Weddings, FITs, Travel Trade.

• Influencer marketing to highlight restaurant menus,food festivals, and chef-led content during festivals and topical days.

• Regular coverage of national celebrations, organisations events, and themed wish posts to maintain high online engagement.

Other notable events amplification included:

• ‘Bharat Parv and ‘Vividhta Ka Amrit Mahotsav for Ashok Events.

• Ashok Travels & Tours - promotional focus was placed on the ITDC-CAPF Moll signing and ATTs role as the official travel partner for the Indian Paralympic Team.

• AIHTM -student participation in national forums, CSR drives, and co-curricular activities was highlighted to reinforce ITDCs capacity building leadership.

• CSR initiatives and divisional programs received tailored content and campaign support.

• Brand visibility initiatives extended to ACES and Duty-Free SBUs.

PR outreach and initiatives

Throughout FY 2024-25, ITDC continued to actively promote its events, offerings, and initiatives through media coverage and influencer collaborations, strengthening brand visibility through timely and targeted communication.

A notable highlight was the Christmas Luncheon at The Ashok, which successfully brought together leading journalists and influencers. The event achieved high traction across digital platforms and Media outreach. On various topical days, ITDCs chefs and their signature recipes were showcased in various publications, further enhancing the corporations culinary brand. Similarly, the Flarvest Bounty Festival at The Ashok included a childrens drawing competition, built around ITDCs mascot, Adyant.

• National campaigns and

observances: Coverage of the

Swachhata Fli Seva campaign, vigilance awareness sessions, and cyber-security training.

• Tourism promotion: Showcased

ITDCs Maha Kumbh luxury camps and Bharat Parv 2025.

• Food & beverage: Promoted

themed campaigns such as “Khyber Ki Peshkash” and The Ashoks Christmas Luncheon.

Other significant highlights included:

• CSR: Donation of an ambulance to Nongpoh Civil Hospital in Meghalaya.

• Product upgrades: Featured the renovated Hotel Samrats Tea Lounge - Atrium Delhi

Strategic Alliances and Sales outreach

To strengthen its industry presence and market reach, ITDC engaged in significant strategic collaborations:

• Active participation in the PATA Annual Summit in Macao and ‘Wed in India Expo Jaipur.

• Strategic partnership with Cleartrip. com was sealed, alongside tie-ups with major OTAs -MakeMyTrip, Booking.com, Goibibo and Expedia, which expanded digital booking channels.

• Advertisements of the

organisations tenders

(recruitment, financial results, procurement etc) were strategically released in Newspapers for visibility and outreach.

ITDC also extended its signature hospitality services to a range of institutional guests - Padma Awardees, UPSC, Central Ministries, PSUs,

and State Bhawans, reinforcing its reputation for excellence in public- sector hospitality.

Other Support Divisions

The six Strategic Business Units (SBUs) of ITDC are supported by support divisions like Estate, Legal, Fluman Resource, Information Technology, Administration, Finance & Accounts, Corporate Services, Marketing & PR, Security and Vigilance & Disciplinary. The Estate officer protects the properties of ITDC against unauthorized occupation under the Public Premises (Eviction of Unauthorized Occupants) Act, 1971. Legal Division co-ordinates with the legal counsels in following up the legal cases besides vetting agreements, MoUs and tenders etc. The IT Division looks after the hardware and software requirements including development of technical supports provided to the SBUs. The FIR division looks after the recruitments, promotions and transfer of employees and workers. It also helps in maintaining the harmony between the unions and the management by doing regular interactions with them. Being a Central Public Sector Enterprise, ITDC has a Vigilance Department. Chief Vigilance Officer, the Head of the Vigilance Division, is under the direct control of the Central Vigilance Commission (CVC), an independent Govt. Agency. The Administration Division looks after administrative requirements of various divisions. The Corporation also has a Rajbhasha Section to implement directives under the Official Language Policy and to promote the use of Hindi in the officials works.

Environment Management Initiatives

ITDC has implemented various eco- friendly initiatives, including STP/ETP, Rainwater Harvesting Systems, Solar Energy, Organic Waste Converter and other energy conservation measures. Sustainable wastewater management has been ensured by installing STPs/ ETPs at all ITDC properties.

The Ashok and Samrat Hotels have a 1 MLD STP, while Hotel Kalinga Ashok in Bhubaneswar has a 30 KLD STP/ETP. Organic Waste Converters have been installed at The Ashok and Samrat Hotels in New Delhi to minimise organic waste effectively. Additionally, Hotel Samrat in New Delhi has been LEED Gold certified by the US Green Building Council since Feb 2024.

Outlook

Indias domestic tourism landscape continues to witness robust demand across all segments. The wedding industry is poised for sustained growth, driven by factors such as urbanisation, rising disposable incomes, and evolving consumer aspirations. India is also emerging as a compelling MICE destination for both domestic and inbound tourism markets. ITDC is marketing and PR efforts remain central to leveraging these opportunities and positioning the organisation for long-term impact.

Risk and Concerns

i. Tourism is a sensitive product. It is affected by general economic conditions like global recession, general inflationary conditions; Socio-political risk likesocio political environment internationally and within the country, advisories from foreign countries; Competition from international hotel chains; increased outbound travel etc.

ii. Companys specific risks (Level of Risks: Likely/Almost Certain), have been mentioned in the Board Report.

Internal Control

The Corporation has adequate internal controls system commensurate to its nature of business. Audit of Internal Financial Control (IFC) was completed by Board appointed Auditor.

Board has laid down adequate policies and procedures such as Licensing Procedure, Purchase Procedures, Engineering & Works Manual, SoP for Cash & Bank Transactions, Internal Financial Control Policy, Risk Control Mechanism, Delegation of Powers etc. for ensuring the orderly and efficient conduct of business.

Professional services of Chartered Accountant Firms are availed to conduct Internal Audit of all units/ verticals of ITDC. A detailed Internal Audit manual duly approved by the Board of Directors has been circulated to all the units.

Internal Auditors monitor and evaluate the efficacy and adequacy of the internal checks & control systems. Quarterly Internal Audit Reports are submitted by Internal Auditors. Corrective actions, wherever required, are taken by the units/verticals. Significant observations, if any, are reported to the Audit Committee.

Human Resource Management and Industrial Relations

Total employees in the Corporation, as on 31.3.2024, were 465, which have now come down to 421 as on 31.3.2025. (Excluding 37 employees engaged on Direct Contract basis). Out of 421 employees, 103 employees belong to Scheduled Castes (SCs), 10 belong to Scheduled Tribes (STs) and 50 to Other Backward Classes (OBCs). Moreover, 22 employees were promoted to the next higher posts. Further, there are 60 Women employees (36 Executives & 24 Non-Executives) working in ITDC as on

31.03.2025 constituting 14.25% of the total workforce of the Corporation. The overall Industrial relation situation in ITDC continued to be cordial and good.

In order to improve the competencies, mitigate the shortage of domain specific functionaries and strengthening of various verticals, need-based recruitment exercise has been initiated.

CAUTIONARY STATEMENT

Statement in the Management Discussion and Analysis describing the Companys objective, projections and estimates are forward looking statement and progressive within the meaning of applicable security laws and regulations. Actual results may vary from those expressed or implied, depending upon economic conditions, Government policies and other incidental factors.