Mafia Trends Ltd Management Discussions

The Retail Industry Market had a value of US$ 21,237.64 billion in 2022 and is estimated to grow at a CAGR of 7.69% from 2024 to 2030, reaching US$ 41,368.44 billion by 2030. The markets growth can be attributed to the increase in consumer spending in emerging economies, which is a major driving factor. The pandemic-induced rise in online shopping trends has also contributed to market growth. Furthermore, the increasing penetration of smartphones worldwide is generating more traffic on e-commerce websites, which is expected to drive market growth during the forecast period. Source: https://www.verifiedmarketresearch.com/product/retailindustry-market.

The Indian Fashion industry is poised for significant growth in the coming years, with revenue projected to react US$ 19.86 billion by 2024. This growth is expected to continue at a CAGR of 13.35% from 2024-2027, resulting in a projected market volume of US$ 32.79 billion by 2027.

China is the biggest contributor to this market, with a projected market volume of US$ 336.80 billion by 2024. The number of users in the Fashion segment is expected to reach 528.70 million by 2027, with user penetration projected to increase from 25.5% in 2024 to 35.7% in 2027. The Average Revenue Per User (ARPU) is expected to be US$ 54.61, indicating a significant potential for revenue growth in the industry. With the rise of digitalisation and the increasing preference for online shopping, the fashion industry is poised for further growth in the coming years. However, companies will need to adapt to changing consumer preferences and find ways to stand out in a crowded market to capitalise on this growth opportunity.

Global Economy Overview:

In FY24, the fashion industry continued to face uncertainty, with consumer spending remaining volatile driven by subdued economic growth outlook, persistent inflation, and weak consumer confidence. Mid-priced brands struggled as consumers shifted towards more affordable options, while the luxury segment initially maintained growth, but it too faced challenges later in the year due to broader economic downturns. In response to these challenges, businesses have been compelled to identify pockets of value and uncover new drivers of performance.

Indian Apparel Industry:

The Indian apparel retail industry is undergoing a dynamic transformation, driven by evolving consumer preferences, digital disruption, and demographic shifts. As of FY 2025, the sector is valued at approximately 6.5 lakh crore, with an expected CAGR of 10 12% over the next five years.

Key Industry Drivers:

Rising Disposable Income: The middle class continues to expand, especially in Tier II and Tier III cities, fueling demand for affordable fashion. Youth Demographics: Over 50% of Indias population is under 25, creating a massive market for trend-driven, casual wear.

Urbanization & Aspirational Spending: Migration to urban centers and exposure to global fashion trends are reshaping buying behavior. Digital Penetration: E-commerce and mobile-first shopping are becoming mainstream, with platforms like Myntra, Amazon, and Flipkart leading the charge. Omni-channel Retailing: Brands are integrating offline and online experiences to offer seamless shopping journeys.

Company Overview:

Mafia Trends Limited is a fast-growing retail apparel company focused on delivering affordable fashion to Tier II and Tier III cities across India. The company operates through a mix of exclusive brand outlets (EBOs), franchise stores, and online channels. Its product portfolio includes casual wear, formal wear, and accessories for men, with a growing emphasis on youth-centric fashion.

The companys mission is to democratize fashion by offering stylish, quality apparel at value-driven prices. With a strong brand identity and expanding footprint, Mafia Trends continues to build a loyal customer base in underserved markets.

A substantial portion of the Indian fashion industry remains unorganized, which presents a vast opportunity for organized players to step in. As Indian consumers become more brand-conscious and premiumize the overall purchasing experience, organized retail is wellpositioned to capture a larger share of the market. The shift from unorganized to organized retail is expected to be a significant trend in the coming years, driven by consumers increasing demand for quality, consistency, and brand assurance.

The e-commerce market in India has experienced significant growth and diversification over the past two decades. The market is expected to reach US$ 350 billion in GMV and have around 500 million online shoppers by 2030, reflecting the increasing penetration of internet and smartphones in the country. Furthermore, the Indian e-commerce market is unique in that it is heavily driven by the sale of fashion and lifestyle products, unlike other markets in the region where electronic products are the primary driver. One of the key factors driving the growth of the Indian e-commerce market is the convenience and ease of online shopping, which has made it a popular choice among consumers, particularly in the metros and Tier I cities. Additionally, the growth of Indias digital economy is expected to touch US$ 800 billion by 2030, reflecting the countrys transformation from a bottom-ofthe-pyramid economy to a truly middle-class-led economy, with consumer spending estimated to reach nearly US$ 6 trillion by the same year. The emergence of UPI as a significant player in all digital payments, accounting for around 62 billion transactions in 2022, is also a significant driver of growth in the Indian e-commerce market. Sources: https://www.investindia.gov.in/sector/retail-e-commerce https://www.indianretailer.com/article/technology-e-commerce/digital- trends/emergence-indian-e-commerce-market-and-retail-trend

Mafia Trends is uniquely positioned to capitalize on several emerging trends and structural shifts in the Indian apparel market:

1. Tier II/III Market Expansion

These cities are underserved by premium brands but have rising demand for affordable fashion. Mafia Trends localized store formats and pricing strategy align well with these markets.

2. Franchise Model Scalability

Asset-light expansion through franchising allows rapid footprint growth with minimal capital investment. Franchise partners bring local market knowledge and customer loyalty.

3. Youth-Centric Product Innovation

Launching collections tailored to Gen Z and college students can drive brand affinity. Collaborations with influencers and campus ambassadors can amplify reach.

4. Digital Transformation

Strengthening e-commerce capabilities and mobile app development can unlock new revenue streams. Data analytics can improve inventory planning, customer segmentation, and personalized marketing.

5. Diversification into Womens and Kids Wear

Expanding product categories can increase wallet share and footfall. Womens wear is the fastest-growing segment in Indian apparel retail.

6. Sustainability and Ethical Sourcing

Adopting eco-friendly fabrics and transparent supply chains can appeal to conscious consumers. Potential for brand differentiation in Tier I cities and online platforms.

The transition from conventional business methods to online modes has facilitated customers in accessing global designs conveniently. Consequently, new platforms are emerging rapidly, and the industry is gradually embracing them.

Periodic a ssessments by the established committees and internal functions ensure ongoing evaluation of risks. Mitigation plans are implemented to manage key risks and minimize residual risks, safeguarding the companys interests. This proactive risk management approach provides the foundation for effective decision-making and resilience in the face of evolving challenges.

Inadequate Availability of Skilled Workforce

The retail industry faces a shortage of proficient workforce, leading to a high turnover rate. However, we have managed to maintain lower attrition rates than the industry standard through our talent management programme. This programme has enabled us to develop a pool of managers and leaders who will steer our future growth. Additionally, we have strengthened our management team by hiring experts in crucial domains such as e-commerce, marketing, and supply chain.

The Company ensures the safety and protection of its assets by having implemented well defined policies and their implementation in a well efficient manner. The board of the Company is always well informed regarding the operations of the company. The company always ensures the dissemination of information through proper channels in a professional manner. The management takes regular recommendations and advises from the reliable professionals having experience in their fields, in order to efficiently discharge responsibilities by giving hands on facts, details and recommendations concerning the activities covered for audit and reviewed by it during the year. The conclusions of internal audit reports and effectiveness of internal control measures is reviewed by top management and audit committee of the Company.

5. FINANCIAL PERFORMANCE: A. Standalone Financial Performance:

The company delivered robust growth in FY 2025, driven by store expansion, improved inventory turnover, and operational efficiencies. EBITDA margins improved due to better sourcing and cost control.

The Company is engaged solely into the business of trading of apparels and readymade garments. Therefore, its performance pertaining to the said segment is mentioned above in the Para 5 as Financial Performance.

The return on networth of the company for the financial year 2024-2025 is approximately 4.37% in the current year. This major change is due to increase in profits as compared to previous year.

The Company considers its employees as its main assets. The management believes in the philosophy of the development of the Company with the development of its employees. Proper environment of work, all necessities and their safety is looked after. The well-being of its employees is always a priority to the company. The employees are given proper guidance and training to execute their tasks. Hence, higher degree of work satisfaction is enjoyed by the employees of the company.

10. ENVIRONMENT, HEALTH & SAFETY (EHS)

The Company commits to ethical and sustainable operation in all business activities. Company maintains and implements an Environmental Management System (EMS) for meeting the purpose of organizations policy and objectives regarding environment. The aims of the system is use of processes, practices, techniques, materials, products, services or energy to avoid, reduce or control the creation, emission or discharge of any type of pollutant or waste, in order to reduce adverse environmental impacts. Adequate Occupational Health & Safety Management System is adopted by the Company for ensuring the conformance to the Occupational Health & Safety Management System, legal & statutory requirements, continual improvement and satisfaction of interested parties (i.e. customers, suppliers, employees and public).

11. CAUTIONARY STATEMENT:

No reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions, predictions etc. may constitute “forward looking statements” contained herein. Certain statements contained in this document may be statements of future expectations, forecasts and other forward-looking statements that are based on management ‘s current view and assumptions. Such statements are by their nature subject to significant uncertainties and contingencies and the actual results, performance or events may differ materially from those expressed or implied in such statements. Readers are cautioned not to place undue reliance on any forward-looking statement.