R K Swamy Ltd Company Summary

R K Swamy Limited was originally incorporated on February 16, 1973, as R. K. Swamy Advertising Associates Private Limited, a private limited company, pursuant to a certificate of incorporation issued by the Registrar of Companies, Tamil Nadu at Madras.

The name of the Company was changed from R. K. Swamy Advertising Associates Private Limited to R.

K. Swamy BBDO Advertising Private Limited dated September 11, 1990. Thereafter, the Board of the Company approved the change in the name of Company from R.

K. Swamy BBDO Advertising Private Limited to R. K.

Swamy BBDO Private Limited vide fresh certificate of incorporation on February 21, 2005. Afterwards, the name of Company changed from R. K.

Swamy BBDO Private Limited to R K Swamy Private Limited issued by the RoC, on June 21, 2022. Accordingly, the Company was converted into a public limited company and the name of Company changed from R K Swamy Private Limited to R K Swamy Limited through a fresh certificate of incorporation dated July 17, 2023 issued by the RoC.The Company is one of the leading Integrated Marketing Services groups in India, offering a single-window solution for Creative, Media, Customer Data Analytics and Market Research Services. The Company has a track record of over five decades, and works with leading private companies/groups, major institutions of India, Public Sector Enterprises, Multinational companies and a host of ambitious Indian brands.

During Fiscal 2023, the Company released over 818 creative campaigns on behalf of the clients across various media outlets, handled over 97.69 terabytes of data and have conducted over 2.37 million consumer interviews across quantitative, qualitative and telephonic surveys. During FY 2022-23, the Holding Company acquired the entire equity shareholding of Hansa Research Group Private Limited (HRG) held by Hansa Vision India Private Limited (HVIPL / Erstwhile Parent Company) through Share Transfer Agreement dated 29 July 2022, and hence HRG became the wholly owned subsidiary of Holding Company w.e.f. 29 July 2022.

Similarly, the Holding Company acquired the entire equity shareholding of Hansa Customer Equity Private Limited (HCE) held by Hansa Vision India Private Limited (HVIPL) through the Share Transfer Agreement dated 11 August 2022, hence HCE became the wholly owned subsidiary of the Holding Company w.e.f. 11 August 2022. In 2022-23, the Marketing Communication and Allied Businesses Division (MARCOM/ Demerged Undertaking) of Hansa Vision India Private Limited (HVIPL/ Transferor Company), the erstwhile parent company was demerged into the Holding Company (R K Swamy Private Limited / Transferee Company) through the Scheme of Arrangement for Demerger effective from 8 February 2023.The Company issued and allotted 14,733,883 equity shares of Rs 5 each, by raising funds aggregating to Rs 424 crores, comprising a fresh issue of 6,033,883 equity shares aggregating to Rs 173 crores and the offer for sale of 8,700,000 equity shares aggregating to Rs 251 crores in March 2024.

The Company commissioned a new Customer Experience Centre by 600 additional seats and added another 346 calling stations to its Computer-Aided Telephonic Interviews (CATI) facilities in FY 2025. The R K SWAMY Centre for Study of Indian Markets (CSIM) was launched to conduct relevant and targeted studies, to shed light on the nuances of the Indian market in 2025.