GLOBAL AND INDIAN ECONOMY OVERVIEW
a GLOBAL ECONOMY
The global economic outlook for 2025 suggests a phase of relative stability, albeit amidst persistent structural and geopolitical complexities. According to the IMFs World Economic Outlook Update, global GDP growth is projected to remain steady at 3.3% in both 2025 and 2026, consistent with the momentum observed in 20241.
The World Banks Global Economic Prospects offers a similar, albeit more cautious, perspective, forecasting global growth to hold steady at 2.7% through 2025-262. However, it warns that the global economy appears to be settling at a low-growth equilibrium, insufficient to drive sustained economic development. The Bank also highlights several ongoing risks: heightened policy uncertainty, adverse trade policy shifts, geopolitical tensions, persistent inflation, and climate-related disruptions.
On a more encouraging note, inflationary trends appear to be moderating. The IMF anticipates global headline inflation to decline to 4.2% in 2025, further easing to 3.5% in 2026. Notably, inflation is expected to return to target levels sooner in advanced economies compared to emerging and developing markets3.
Nevertheless, trade remains a key concern. Throughout 2024, tariff volatility and trade barriers continued to challenge the global economic landscape. Ongoing tensions such as the Russia-Ukraine conflict and rising protectionist policies have amplified investor uncertainty and strained global supply chains.
Yet, there are potential upsides. Should disinflation proceed faster than expected, and if demand strengthens in major economies, global growth could outperform current forecasts. These possibilities, though conditional, offer a cautious sense of optimism.
The path forward calls for coordinated policy actions at both national and multilateral levels aimed at strengthening macroeconomic fundamentals, mitigating structural bottlenecks, promoting climate resilience, and restoring momentum for inclusive, long-term growth.
a INDIAN ECONOMY
India continues to outperform as the fastest- growing major economy, sustaining a strong upward trajectory despite global volatility. As per the World Banks Global Economic Prospects, India is expected to maintain a 6.3% growth rate in both FY 2025-26, bolstered by ongoing expansion in the services sector and a resurgent manufacturing base. Strategic government initiatives particularly in logistics infrastructure upgrades and tax reforms are poised to further strengthen this momentum4.
On the demand side, private consumption is set to accelerate, supported by a recovering labour market, greater access to credit, and easing inflation. While government consumption is likely to remain moderate, private sector investment is expected to rise, driven by healthier corporate balance sheets and favourable financing conditions.
The IMFs World Economic Outlook mirrors this optimism, forecasting a 6.5% growth rate for India in both 2025 and 2026 consistent with the countrys long-term potential5.
According to the India Development Update, Indias GDP growth surged from 7.0% in FY 202223 to 8.2% year-on-year in FY 2023-24, propelled by robust public infrastructure spending and a boom in private real estate activity. The manufacturing sector posted a notable recovery, supported by a dynamic construction sector and lower input costs6.
Estimates from the National Statistical Office (NSO) peg real GDP growth at 6.5% for FY 2024-25, following an extraordinary 9.2% growth in FY 202324 the highest in over a decade, excluding the postpandemic rebound year of 2021-22. These figures underscore Indias enduring economic resilience and its ability to outperform most global peers7.
Indias Media and Entertainment (M&E) sector remains a vital part of this growth story. The budgetary allocation for the Ministry of Information and Broadcasting in FY 2024-25 stands at approximately $513 million, slightly below the revised estimate of $544 million, yet higher than both the original allocation and the actual spend of $507 million in FY 20 23-248. This sustained funding reflects the governments continued emphasis on information infrastructure and cultural development as integral to national progress.
OVERVIEW OF THE INDIAN MEDIA & ENTERTAINMENT (M&E) SECTOR
Indias Media and Entertainment (M&E) sector continued its growth trajectory in 2024, expanding by 3.3% to reach an estimated 2,50,000 crores ($29.4 billion), an increase of approximately 8,100 crores ($953 million) over the previous year. While recovery is ongoing, the rebound remains uneven with television, print, and radio segments still trailing behind their prepandemic performance9. Despite these pockets of softness, the sectors medium-term outlook remains robust, with a projected 7.2% growth in 2025, expected to take the industry to around 2,68,000 crores ($31.5 billion)10. By 2027, the sector is forecast to achieve a CAGR of 7%, reaching a projected size of approximately 3,07,000 crores ($36.2 billion)11.
Segment | 2023 | 2024 |
Television | 71.1 | 67.9 |
Digital Media | 68.6 | 80.2 |
25.9 | 26.0 |
7
Press Note, National Statistical Office - NSO (28 Feb 2025)8
www.indiabudget.gov.in Ministry of Finance, GOI9
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202510
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202511
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025Segment | 2023 | 2024 |
Online Gaming | 23.6 | 23.2 |
Filmed Entertainment | 19.7 | 18.7 |
Animation and VFX | 11.4 | 10.3 |
Live Events | CO CO | 10.1 |
Out of Home Media | 5.4 | 5.9 |
Music | 5.4 | 5.3 |
Radio | 2.3 | 2.5 |
Total | 242.2 | 250.2 |
Growth | 3% |
All figures are gross of taxes ( in 000 Crores) for calendar years I Source: #Shape The future: EY-FICCI Media and Entertainment Outlook, March 2025
The year 2024 marked a turning point in the sectors evolution, as consumer preferences shifted decisively toward immersive, digital-first experiences. For the first time, digital media surpassed television to become the largest revenue contributor in the sector. Digital accounted for 32% of total industry revenues, growing by an impressive 17% over the previous year12. In contrast, television continued its decline, contracting 2% in 2023 and 4.5% in 2024 reflecting a structural transformation in media consumption13.
New-age media, including digital platforms and online gaming, surged by approximately 12% to 11,300 crores ($1.33 billion), raising its contribution to 41% of total M&E revenues, up from 26% the previous year. This sharp increase highlights the sectors digital momentum and the growing intensity of user engagement across virtual and interactive formats14.
Experiential formats such as live events and out-ofhome (OOH) media also sustained strong momentum. These segments are expected to grow at a CAGR of 18% and 10% respectively, reflecting increased consumer interest in shared, real-world experiences in the post-pandemic environment15.
Indias advertising industry mirrored the broader economic uptrend, expanding by 8.1% closely 12 13 14 15
12 EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025
13
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202514
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202515
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025aligned with nominal GDP growth of 8.7%16. The total advertising market reached a historic high of approximately 1,28,000 crores ($15 billion) in 2024.
This performance was underpinned by a surge in performance-driven digital advertising, as brands increasingly leveraged precision-targeted campaigns and native integrations across e-commerce ecosystems. The shift toward measurable, outcome- based marketing reinforced digitals dominance and signalled a broader industry transformation in how brands connect with consumers.
KEY TRENDS SHAPING THE MEDIA & ENTERTAINMENT INDUSTRY
Connected TV: A Defining Trend in Indias Media Evolution
The rise of Connected TV (CTV) marks a pivotal shift in Indias media consumption landscape. As per EY- FICCIs Shape of Future report, India is expected to reach 50 million monthly active CTV devices and 30 million weekly active households by the end of 2024 a 30% year-on-year increase17. This surge is fuelled by affordable high-speed broadband (including 5G), rising penetration of 4K content, and the popularity of marquee events such as the ICC World Cup, IPL, and FIFA World Cup.
Looking ahead, CTV households are projected to reach 48 million by 2027, solidifying the platforms role in Indias digital-first content ecosystem18.
This growth is also transforming the advertising landscape. According to Media Partners Asia, CTV ad revenues reached approximately 29 billion in 2024, comprising 11% of total television ad spend. This figure is expected to increase by 34% in 2025, pushing CTVs share to 14% of overall TV advertising19.
A key catalyst of this shift is YouTubes dominance in CTV monetization. Viewership on YouTubes CTV platform doubled in 2024, especially during primetime hours (7:00 PM-10:00 PM)20. Comscores 2024 Year in Review also reports a 40% increase in time spent on YouTube via CTV, reaffirming its influence21 22.
Future innovations including multi-angle viewing, interactive live streams, regional accessibility, and expert commentary will continue to redefine viewer engagement. CTV is set to become a cornerstone of Indias immersive entertainment future, and a critical asset for brands pursuing measurable, high-quality reach.
Indias Digital Advertising Surge: Reshaping News and Media Monetization
Indias digital advertising sector is undergoing a rapid transformation, unlocking new monetization avenues for the media and entertainment ecosystem. In 2024, digital ad spends rose by 17%, reaching approximately $8.25 billion, now accounting for 55% of total ad revenue, according to EY-FICCI22.
This surge reflects the shift toward mobile-first, video-centric consumption, compelling traditional publishers to restructure their models around digital platforms.
Leading news organizations are embracing programmatic advertising, first-party data strategies, and contextual ad formats. Short-form, mobile- optimized regional video content is attracting significant investment, signalling a convergence of journalism and performance marketing.
To remain competitive, media outlets are addressing challenges like ad fraud, brand safety, and viewability. AI-powered verification tools and premium inventory curation are becoming standard. In the post-cookie era, authenticated, trusted environments are key to advertiser confidence.
News platforms are increasingly recognized as trusted ad partners, offering credibility and transparency in contrast to misinformation-prone digital spaces. This trust is being monetized not just as a reputation advantage but as a performance metric.
Indias digital advertising market is expected to continue strong double-digit growth, driven by AI, predictive analytics, and immersive formats. The future of monetization will depend on a blend of technology, personalization, and storytelling positioning advertising as a core pillar of digital journalism.
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First Advance Estimates, NAS dated 07 January 2025, NSO, MoSPI, GoI I Shape The Future: EY-FICCI Me-dia and Entertainment Outlook, March 202517
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202518
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202519
Media Partner Asia Report Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202520
Google Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202521
Comscore 2024 Year in Review: Setting the Stage for 2025 Comscore Report, March 202522
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025AI for Productivity and Scale: Transforming Indias M&E Landscape
Artificial Intelligence (AI) is rapidly evolving from a back-end tool to a strategic engine of scale, speed, and creativity in Indias M&E sector. Originally deployed for automation, AI now enhances content production, localization, distribution, and engagement across the value chain.
AI is transforming media companies today by enabling them to:
Instantly auto-generate video clips from raw footage
Tag metadata intelligently to enhance searchability and content organization
Subtitle and dub content in multiple languages
for global reach
Run real-time compliance checks to meet regulatory standards
Power precision-targeted marketing campaigns
with unmatched audience insight
OTT platforms and newsrooms are using AI to analyse viewer behaviour, optimize editorial planning, and scale personalized delivery improving ROI without proportional cost increases.
Looking ahead, next-gen AI use cases will focus on:
AI co-pilots in newsrooms for writing, fact-checking, and audience targeting
Generative AI for multilingual script adaptation and motion graphics
Autonomous campaign testing in marketing teams
Smart production tools to streamline scheduling, editing, and post-production
Indias AI ecosystem is set to expand rapidly. A NASSCOM-BCG report, in Feb 2024 projects the domestic AI market to grow at a CAGR of 25-35%, reaching up to $22.1 billion by 202723. However, the pace of adoption must be matched with robust governance frameworks to ensure fairness, transparency, and ethical usage.
The future belongs to media companies that embrace AI responsibly turning productivity gains into competitive advantages, and innovation into everyday practice.
Indias Live Event Boom: The Experiential Economy Takes Centre Stage
While Indias M&E sector rapidly digitizes, an equally compelling transformation is unfolding in the form of live eventing. With consumers seeking real- world engagement in the post-pandemic era, Indias organized live events segment expanded by 15% in 2024, reaching a market size of approximately $1.19 billion, according to the EY-FICCI Shape the Future report23 24.
This surge is driven by:
Rising disposable incomes
A young, entertainment-hungry population
An influx of global-standard content and performancesWith a projected CAGR of 18%, the live events market is expected to reach $1.96 billion by 2027, firmly positioning itself as a transformative pillar of Indias hybrid M&E ecosystem25.
Demand for international acts and immersive experiences is redefining the entertainment landscape. India is now a core destination for global artists, from Ed Sheeran and Coldplay to Honey Singh and Diljit Dosanjh, creating a vibrant, inclusive cultural calendar. This democratization of content indicates a deep shift in consumer preferences real-world engagement is now viewed as a powerful antidote to screen fatigue and digital saturation.
BookMyShows year-end data underscores the surge in Indias live event boom, with 30,687 events hosted in 2024 up from 26,359 in 2023 and 19,000 in 2022. An 82% year-on-year rise in live entertainment participation in 2023 signals a vibrant shift26. No longer metro-centric or passive, India now embraces world-class performances across Tier 2 and Tier 3 cities, reflecting a deepening appetite for premium, immersive experiences nationwide.
Live events are also becoming strategic brand playgrounds. Companies are investing in festival sponsorships, on-ground activations, and co-created IPs, turning entertainment spaces into immersive brand experiences. These ripple effects extend beyond M&E, positively impacting tourism, hospitality, and job creation.
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NASSCOM-BCG Study: AI Powered Tech Services24
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202525
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202526
BookMyShow Year End Data Fortune IndiaLooking ahead, Indias live events sector is set to scale further with:
Infrastructure expansion
Increased spending capacity
A cultural shift toward experiential lifestyle priorities The future will be defined by hybrid formats
combining physical presence with digital interactivity, increased international participation, and deeper brand integrations turning live events into a mainstay of Indias entertainment and marketing economy.
Podcasting in India: A New Frontier for Storytelling and Advertising
Indias podcasting ecosystem is rapidly emerging as a high-growth, high-engagement frontier in the countrys M&E landscape. According to Statista, Indias podcast advertising market is expected to generate $74.9 million in revenue by 2025, with a projected CAGR of 2.64% through 2029, reaching around $83.1 million27.
User growth mirrors this trend with 62 million listeners projected by 2029, and penetration rates rising from 3.0% in 2025 to 4.2% in 202928.
Several drivers are accelerating this boom:
Cultural resonance through regional language content
On-the-go consumption amid hybrid work environments
Smartphone proliferation and regulatory support for digital content
Content creators are responding with niche storytelling formats, while advertisers are deploying host-read and localized audio ads to build community- level engagement. The shift from passive to interactive and trusted audio experiences is opening a new chapter for brands and creators alike.
As audio infrastructure improves and platforms offer greater monetization tools, podcasting is evolving into a strategic revenue stream and a powerful storytelling
medium. It is no longer a peripheral channel podcasting is now a core growth engine in Indias diversified M&E portfolio.
PRODUCT-WISE PERFORMANCE AND INDUSTRY OUTLOOK
^ TELEVISION
The Indian television industry experienced its second consecutive year of revenue contraction in 2024, reflecting the effects of evolving viewer behaviour and shifting media consumption patterns. Total segment revenues declined by 4.5% to $7.98 billion, following a 2% decrease in 202327 28 29.
According to BARC, overall TV viewership remained flat year-on-year, with a slight decline of 0.6% in weekly reach, down to 753 million viewers from 758 million in 202330. The number of registered television channels rose to 936, with news channels comprising 40% of the total31. Prasar Bharati reported that DD FreeDish expanded its reach to 49 million households, affirming the growing popularity of free-to-air services.
The viewership demographic remained consistent:
58% from the 15-50 age group32
24% from viewers under 14 years33
Hindi content continued its dominance with a 44% share of total viewership34
General Entertainment Channels (GECs) and movie-based programming retained their stronghold, making up 75% of total viewership a trend sustained over seven years35. In contrast, sports viewership fell sharply by 27%36, attributed to:
Free sports streaming on OTT platforms
The rise of Connected TVs
Lack of a second ICC tournament (unlike 2023)
The news genre rebounded, with viewership growing
by 13%, largely due to general and state elections.
27
Podcast Advertising - India I Statista Market Forecast28
Podcast Advertising - India Statista Market Forecast29
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202530
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202531
Prasar Bharati Website, TRAI Performance Indicators Reports Shape The Future: EY-FICCI Media and En-tertainment Outlook, March 202532
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202533
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202534
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202535
TAM AdEx and EY Analysis Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202536
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025News accounted for 7% of total TV viewership37, of which:
64% was regional news38
35% Hindi news39
1% English news40
Revenue Breakdown (2024):
Advertising revenue: Declined 6% to $3.46 billion (from $3.67 billion)41
Distribution revenue: Dropped to $4.53 billion (from $4.68 billion)42
This was driven by a loss of 6.4 million Pay TV households, reducing the total to 111 million, even as Free TV gained 3.4 million households, reaching 49 million subscribers43.
Meanwhile, Connected TV (CTV) gained significant traction, with:
50 million unique monthly connected TVs44
30 million weekly active sets (up from 23 million in 2023)45
The industry is increasingly segmenting into Pay TV, Free TV, and CTV each carving its own space within Indias hybrid media landscape.
a DIGITAL
2024 marked a landmark shift as digital media surpassed television to become the largest segment of Indias M&E industry. Valued at $9.4 billion, the 37 38 39 40 41 42 43 44 45 46 47 *
37 BARC I Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025
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BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202539
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202540
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202541
EY Analysis TAM AdEx Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202542
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202543
TRAI Data, EY Analysis Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202544
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202545
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202546
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202547
Sensor Tower Data Shape The Future: EY-FICCI Media andEntertainment Outlook, March 2025
digital vertical grew by a strong 17%, now contributing 32% of total industry revenues46.
Indian users spent a staggering 1.1 trillion hours on digital platforms in 2024, with average daily time on mobile apps at 4.95 hours, a 3% rise YoY47. Of this:
69% of time was dedicated to media & entertainment48
22% to business and communication49
However, India remains under-monetized. Despite leading in downloads and engagement, India does not rank in the top 20 global markets by revenue, per EY- FICCIs "Shape the Future report50.
Revenue Composition:
Search + social platforms (including YouTube Premium): $5.74 billion (61% of total)51
E-commerce platforms: Accounted for 18%, surpassing sports and entertainment platforms52
Online news: Nearly 4% of digital media revenues53
News subscription revenue: $38.2 million largely from e-papers and premium models54
Digital video continued to flourish:
Viewer base grew to 551 million (98% of smartphone users), up by 15 million55
Watch time grew 18%, with YouTube holding a 92%
share56
Yet, online news reach declined slightly to 463 million (from 473 million in 2022)57, showing a migration to platforms like:
48
Sensor Tower Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202549
Sensor Tower Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202550
Sensor Tower Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202551
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202552
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202553
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202554
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202555
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202556
Sensor Tower Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202557
Comscore Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025 YouTube (54%)58
WhatsApp (48%)59
Facebook (35%)60
Business and English news declined, while regiona and Hindi content grew in reach.
Meanwhile, AI emerged as a pivotal force, transforming both content creation and marketing:
Generative AI and chatbots are reshaping production pipelines
Real-time data is driving precision marketing an content optimization
a LIVE EVENTS
The organised live events segment witnessed robust growth in 2024, expanding by 15% year-on-year anc crossing the $1.2 billion (10,000 crore) mark for the first time. This growth was driven by a resurgence in ticketed events, increased government spending, revival of B2B and corporate events, and the continued expansion of the wedding industr61.
A key shift in 2024 was the dominance of ticketed events as the primary growth engine amid muted sponsorship revenues, as advertisers remained cautious with their media spends. Music concerts stood out, with an estimated 70-80 high-audience concert days (10,000+ attendees each)62.
This consumer demand for immersive live experiences influenced adjacent M&E segments, with rising shares of event-related billings across the value chain. Notably, government spending on cultural, welfare, and business events reached a historic high, partially boosted by heightened activity around the 2024 general elections.
58
India News - Times of India I Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202559
India News - Times of India Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202560
India News - Times of India Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202561
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202562
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202563
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202564
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202565
MoSPI January 2025 Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202566
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025Looking ahead, the live events industry is poised for continued expansion, with a projected CAGR of 18%, expected to grow to $1.96 billion by 202763.
a ADVERTISING
Indias advertising industry recorded healthy growth in 2024, rising by 8.1% to $15.1 billion (1,28,000 crores)64 in line with Indias nominal GDP per capita growth of 8.7%65. Advertising contributed 51% of the d M&E industrys revenue66, equalling 0.38% of Indias GDP67.
Digital media further solidified its lead, commanding 56% of total ad spend, compared to 44% for traditional media continuing the trend for the second consecutive year68. Notably:
Digital contributed 108% of the overall ad growth69
Television advertising, by contrast, dragged momentum by 20%, reflecting declining ad volumes and the shift of viewership to Connected TV, which is now classified under digital ad revenues70
The advertising industry is expected to grow by another 8% in 2025, reaching $16.5 billion (1,40,000 crores)71. Over the period 2024-2027, it is projected to expand at a CAGR of 7.5%72, driven by:
Digital advertising: 11% CAGR73
Traditional media: 3% CAGR74
This reflects a fundamental shift toward data-led, performance-driven campaigns and omnichannel advertising strategies, with digital media becoming the cornerstone of future growth. 67 68 69 70 71 72 73 74
67 MoSPI January 2025 Data Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025
68
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202569
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202570
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202571
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202572
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202573
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202574
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025TV Advertising
Linear TV advertising volumes declined by 6% in 20 2475
Number of advertisers dropped by 12% YoY76
Ad rates remained subdued across broadcaster networks
According to TAM AdEx:
GEC and news channels made up 56% of total ad volumes, up from 55% last year77
Despite having 75% viewership, GECs and movie channels attracted only 52% of ad volumes78
Conversely, news and music channels captured 37% of ad volumes, despite just 11% share of viewership79
FMCG remained the top category, contributing 63% of ad volumes, although it was down 8% from 2023 in absolute terms80. Regional channels outperformed national channels, attracting 16% more ad volumes, up from a 13% gap in 20 2381.
With affluent Pay TV viewers migrating to Connected TV, linear TV advertising revenues are projected to grow modestly, with a three-year CAGR of 1.2%82.
Digital Advertising
Indias digital advertising grew 17% in 2024, reaching $8.23 billion (70,000 crores)83. This was driven by:
Broader digital adoption
Rise of SMEs and long-tail advertisers, with 800,000 to 1.2 million advertisers investing 25,800 crores ($3 billion)84
Key highlights:
E-commerce and social media dominated, contributing 90% of digital ad revenues85 75 76 77 78 79 80 81 82 *
75 EY Estimates I Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025
76
TAM AdEx Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202577
TAM AdEx Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202578
TAM AdEx Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202579
TAM AdEx Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202580
BARC Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202581
TAM AdEx Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202582
EY Estimates Shape The Future: EY-FICCI Media and EntertainmentOutlook, March 2025
Digital news remained under-leveraged, with just 3% share86
At least six sectors allocated 40%+ of total ad spend to digital87
Nearly all sectors invested 15%+ of budgets in digital channels88
The segment is expected to grow to $11.3 billion (95,700 crores) by 2027, reflecting a CAGR of 11%, further cementing digital as the core growth driver for Indias advertising ecosystem.
DISTRIBUTION AND IMPACT ON BROADCASTERS
Indias broadcast ecosystem, as of Dec 31, 2024, continues to evolve with shifts in distribution, channel availability, and subscriber dynamics across cable, DTH, IPTV, and Free Dish platforms.
MSO & HITS Distribution
The cable TV ecosystem remains extensive, with a few dominant players accounting for the majority of subscribers.
844 MSOs registered with MIB189
12 operators (11 MSOs, 1 HITS) have subscriber bases over 10 lakh90
Top 3 by subscribers: GTPL Hathway, Hathway Digital, Siti Networks
TV Channels & Downlinking
Satellite TV continues to be a major distribution mode with wide content availability across formats and genres.
83
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202584
EY Estimates Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202585
Dentsu Digital Report 2025 Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202586
Dentsu Digital Report 2025 Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202587
Dentsu Digital Report 2025 Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202588
Dentsu Digital Report 2025 Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202589
The Indian Telecom Performance Indicator TRAI, December, 202490
The Indian Telecom Performance Indicator TRAI, December, 2024 914 private satellite TV channels permitted (uplink/ downlink/both)91
904 permitted for downlinking in India92
362 pay TV channels (258 SD 104 HD)93
Pay DTH
DTH platforms remain vital for pay TV access but face declining subscriber numbers, reflecting broader shifts in viewing habits.
58.2 million active pay DTH subscribers (down from 59.9 million in Sep 24)94
Top Player: Tata Play (31.49%), followed by Bharti Telemedia (29.89%)95
IPTV
IPTV adoption, though limited, continues to build a niche presence in Indias digital broadcast landscape.
52 IPTV operators registered with MIB
News Genre Viewership
Driven by landmark political events, news viewership saw notable growth, especially in regional languages.
+11% growth, driven by 2024 General & State Elections96
Accounts for 7% of total TV viewership97
Regional news: 64%98
Hindi news: 35%99
English news: 1%100
Sports genre: viewership down by 6%101
Key Regulatory Developments
Recent regulatory actions by TRAI and judicial rulings are reshaping pricing, packaging, and platform parity across Indias broadcast value chain.
NCF cap removed - Operators can now set pricing freely by region/channel count
Bouquet rules - Only channels < 19 MRP allowed in bouquets
Max 45% discount allowed on bouquet vs a-la-carte price
TRAI recommendations on:
EPG listing
Addressable system upgrade for DD Free Dish
FTA Mandate - Channels free on DD platform must also be FTA across all addressable platforms
Legal Proceedings:
TRAIs authority upheld by Bombay HC
SC referred matter to TDSAT
TDSAT on Dec 20: No stay; broadcasters to submit revised RIOs in 2 weeks
Impact: Leading pay news channels (e.g., Aaj Tak, Zee News, NDTV, News18) declared FTA to remain on DD Free Dish
DD FreeDish
The DD Free Dish platform remains a critical free- to-air service, though regulatory changes and lower bidding trends have led to revenue losses for Prasar Bharati.
60 MPEG-2 slots auctioned for Apr 2025-Mar 2026
Winners include: Sony, JioStar, Zee, Sun
Revenue loss: Estimated 200-300 Cr drop vs 2024 due to:
TRAIs FTA-only policy
Broadcasters like Star Gold Thrill, 9XM, Ishaara opted out
No genre-hopping; disciplined bidding observed
R1 bucket disqualified at the last moment
OPPORTUNITIES AND THREATS
a OPPORTUNITIES
Enterprise-Wide Selling Models: Unlocking BrandCentric Value
Your Company has a powerful opportunity to redefine advertiser engagement through an enterprise-wide
91
The Indian Telecom Performance Indicator I TRAI, December, 202492
The Indian Telecom Performance Indicator TRAI, December, 202493
The Indian Telecom Performance Indicator I TRAI, December, 202494
The Indian Telecom Performance Indicator TRAI, December, 202495
The Indian Telecom Performance Indicator TRAI, December, 202496
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202597
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202598
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 202599
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025100
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025101
Shape The Future: EY-FICCI Media and Entertainment Outlook, March 2025selling model offering unified access across TV, digital, and IP-led platforms. This model enables advertisers to go beyond transactional buys and instead engage in holistic, audience-centric campaigns tailored to their goals. This approach delivers not just reach, but relevance, driving salience through audience-specific, cross-platform storytelling. In a fragmented media landscape, this positions us as a strategic brand partner, focused on meaningful outcomes rather than mere visibility.
Operational Synergy via Consolidation & Brand Focus
For your Company, there is significant value in consolidating technology and operations across business units to build a lean, agile, and future- ready organisation. Streamlining workflows reduces duplication, enhances cross-functional efficiency, and accelerates execution across platforms. By focusing on high-value brands, your Company sharpens editorial priorities, deepens audience engagement, and improves advertiser outcomes while laying the foundation for scaled deployment of AI, automation, and advanced analytics.
Expanding Global Footprint
Indias global storytelling influence is on the rise, and your Company is uniquely positioned to lead this cultural moment. By scaling international distribution and deepening digital penetration, we can deliver culturally rooted, context-rich narratives to global audiences. Fostering long-term affinity through relevant, diverse, and platform-agnostic storytelling will elevate our brand as a trusted and influential voice from India to the world.
AI-Driven Productivity and Innovation
AI is becoming a game-changer across the content value chain, automating repetitive tasks, accelerating workflows, and enabling intelligent distribution at scale. From AI-driven scripting, translation, and dubbing to precision-targeted content deployment, these innovations are unlocking creative capacity and operational agility. Your Company is already realising measurable gains in newsroom productivity, campaign effectiveness, and sharper audience alignment, driving stronger business outcomes.
Scalable Multi-Platform Content Ecosystem
Centralised content creation unlocks powerful scalability, enabling a single story to be seamlessly adapted into TV segments, short-form videos, podcasts, and social explainers across multiple languages and platforms. This multiplatform agility not only boosts editorial efficiency and ROI for your Company but also ensures consistent brand messaging, allowing advertisers to engage diverse audiences with coherence, relevance, and impact across every consumer touchpoint.
Maturing Digital Models for Sustainable Value
Your Company is evolving from rapid digital expansion to a disciplined, sustainability-driven growth phase. By streamlining its digital portfolio, optimising operations, and embracing insights-led decisions, it is driving sharper audience engagement and improved monetisation. This strategic shift ensures long-term value creation, balancing financial prudence with high-impact execution to build a resilient, future-ready digital business.
a THREATS
Shifting Audience Behaviours and the TV Viewership Challenge
As audiences fluidly shift between TV and digital based on content, context, and convenience, the opportunity lies not in choosing one medium but mastering both. Your Company has embraced this shift, with TV anchoring credibility and digital driving growth. Through strategic investments in CTV, mobile-first formats, and platform- agnostic storytelling, we are meeting audiences where they are sustaining relevance, reach, and impact.
Talent Evolution in a Competitive Media Landscape
Attracting and retaining top talent across editorial, tech, and creative roles is increasingly competitive amid evolving content formats and audience expectations. Your Company is addressing this by nurturing a future-ready workforce, blending legacy expertise with new-age thinking. With structured leadership development, scalable engagement models, and a purpose-driven culture, we are building an environment that inspires innovation and positions us as a preferred destination for top industry talent.
Sustained Competitive Intensity in Television News
Indias television news landscape remains fiercely competitive, with national and regional players vying for viewership and influence, often prioritising narrative dominance over profitability. In this environment, sustained
leadership demands exclusive content, real-time delivery, and tech-led distribution, balanced with financial discipline. Your Company is turning these pressures into opportunity driving transformation through adaptive, scalable models that uphold journalistic integrity while ensuring operational and business resilience.
Big-Tech Dependency and Policy Volatility
Dependence on global platforms like Google and Meta for audience reach poses a strategic vulnerability, with unpredictable algorithm shifts and opaque policies disrupting traffic, engagement, and monetisation. To counter this, your Company is prioritising investments in owned platforms and diversified distribution. By deepening direct audience relationships and reducing third-party reliance, we are safeguarding visibility, revenue, and editorial independence in an increasingly platform-controlled ecosystem.
Emerging Risks from AI-Driven Malicious Content Ecosystems
The rise of generative AI, while boosting productivity, brings serious challenges - Deepfakes and synthetic content are undermining public trust and distorting narratives. Unauthorised use of journalistic content by AI developers further heightens intellectual property concerns. Your Company is proactively shaping legal and policy frameworks to safeguard IP, while ensuring ethical AI adoption across content creation, distribution, and audience engagement to uphold editorial integrity and public trust.
Navigating Regulatory Complexity in a Shifting Policy Landscape
Indias media and digital regulations are evolving swiftly to match the pace of innovation, introducing greater complexity and compliance demands for publishers. Your Company remains deeply engaged with policymakers and industry bodies to help shape fair, forward-looking frameworks, ensuring that regulations safeguard journalistic integrity, foster innovation, and enable a sustainable, responsible digital content ecosystem for the future.
AI Search: A Silent Disruptor for News Publishers
Al-powered search engines that summarise content without directing users to original sources pose a significant threat to news publishers, disrupting traffic, weakening ad revenues, and eroding editorial control.
In response, your Company is pursuing licensing models and strengthening owned platforms. Efforts also include expanding newsletters, personalisation tools, and video-first experiences to reclaim audience discovery and protect long-term content value.
Conclusion
The Company continues to monitor these multifaceted threats and is proactively implementing strategic, technological, and operational measures to mitigate their impact. Our agility, strong brand, and commitment to innovation ensure we remain resilient and future- ready in an evolving media landscape.
RISKS AND CONCERNS
The Companys enterprise risk management framework enables the achievement of the Companys strategic objectives by managing risks. The Risk Management Committee and the Board of Directors periodically review various external and internal business risks and their mitigation plans.
Our risk management framework follows a structured and comprehensive approach which allows us to periodically identify, monitor and mitigate these risks. This system provides assurance to the management that key risks are being properly identified and effectively managed in the Company.
The risks are identified and monitored as a continuous process. The management ensures to make use of the best available technology to strengthen controls and minimise manual intervention in business processes that help the organisation in mitigating the operational and reporting risks.
Please refer the section Risk Management & Opportunities for details of identified risks and their mitigation plan.
INTERNAL CONTROL SYSTEMS AND THEIR ADEQUACY
The Company has instituted a comprehensive internal control framework supported by well-defined systems, policies, and procedures to ensure that business operations are conducted efficiently, ethically, and in compliance with applicable laws and regulations. These controls are designed to safeguard assets from loss or misuse, prevent and detect fraud and errors, ensure adherence to Company policies, maintain accurate and complete accounting records, and
enable the preparation of timely and reliable financial statements.
Periodic evaluations and reviews are undertaken to assess the effectiveness and adequacy of these controls.
Core Components of Our Internal Control Framework:
Delegation of Authority: Clearly defined roles and responsibilities ensure accountability and prevent override of controls.
Standard Operating Procedures (SOPs) & Policies: Well-documented SOPs exist across all major functions, including procurement, project execution, HR, finance, and marketing.
Effective IT Systems: Technology solutions are tightly integrated with business needs, enabling process efficiency and data integrity.
Internal Audit Mechanism: A robust audit process ensures independent assessment and regular reporting to the Audit Committee.
Ethics and Compliance Framework: A well- established code of conduct and whistleblower policy reinforce our commitment to integrity.
Segregation of Duties: Adequate separation of responsibilities minimizes risk and enhances control effectiveness.
The Company has documented internal controls for key business processes and general IT controls, which are routinely and rigorously tested. The implementation of numerous SOPs has institutionalised best practices across operational and financial domains.
The Internal Financial Control (IFC) framework is fully aligned with regulatory requirements and offers assurance to the Audit Committee and the Board regarding the effectiveness of controls over financial reporting (ICOFR). These controls have been consistently effective during the year, with no significant changes observed. Furthermore, statutory auditors conduct independent assessments that strengthen compliance and promote continuous improvement.
The Company remains committed to maintaining and enhancing a resilient control environment that supports sustainable business performance.
OUTLOOK AND PERFORMANCE
a TELEVISION
Your Companys flagship news brands - AajTak, AajTak HD, India Today TV, and Good News Today (GNT) continue to be the cornerstone of our television growth strategy. Each channel plays a distinct and complementary role across the audience spectrum, from premium high-definition consumers to mass free-to-air viewership, solidifying our position as the nations leading news network.
In FY 2024-25, the network reached a cumulative 547 million viewers, with an average monthly reach of 254 million102.
Aaj Tak HD dominated the HD news category with an exceptional 92.5% market share103.
Aaj Tak retained its leadership position across all Hindi news channels on pay platforms104.
On free-to-air networks, both Aaj Tak and GNT together led their respective segments, maintaining a significant lead over competitors during the final quarter of FY25105.
Landmark Political Coverage: Lok Sabha Elections 2024
FY 2024-25 was defined by the scale and intensity of Indias General Elections, the worlds largest democratic exercise. Covering 543 constituencies across 47 days and 7 phases, the Company delivered unmatched election coverage marked by credibility, depth, and nationwide reach.
We captured the pulse of the Indian electorate with unfiltered and unbiased reporting, from grassroots polling booths to urban constituencies.
Our flagship political series, Raj Tilak, returned in a bold new avatar with "Raj Tilak - Helicopter Shot, led by Anjana Om Kashyap, delivering sharp and authentic
ground reporting across 100+ constituencies in just 26 days.
On General Elections Counting Day, Aaj Tak emerged as the #1 TV channel across all genres, not just news, in India106 107.
It also maintained its #1 position among News channels during the entire counting week108.
The momentum continued as Aaj Tak also topped the Hindi news genre during the Modi 3.0 cabinet oath-taking ceremony109.
This performance reaffirmed Aaj Taks undisputed leadership as Indias most trusted source for election coverage.
State Elections and Continued Dominance
Following the Lok Sabha results, the political narrative shifted to state elections in Haryana, Jammu & Kashmir, Maharashtra, Jharkhand, and Delhi. Aaj Tak sustained its leadership, topping ratings during:
Counting hours in all major states110 111 112 113 114 111 112
Oath-taking ceremonies in Delhi and
Maharashtra113 114
These milestones further strengthened Aaj Taks position as Indias most authoritative and credible election broadcaster.
Sports Coverage: Riding the Wave of National Pride
Indias sporting achievements, winning the ICC T20 World Cup 2024 and the Champions Trophy 2025, united the nation in celebration.
Aaj Tak topped the Hindi news genre during:
The breaking news coverage of Indias victories in T20 WC Finals 2024 & Champions Trophy Finals 2025115 116
102 BARC I India I 2+ I 01st Apr 2024 to 31st Mar2025 I Cume Rch Mn I TV + OOH TV
103
BARC I India I 15+ I 01st January 2025 to 31st March 2025 I 24 Hrs I Market Share %104
BARC I HSM I 15+ Pay Platform I 01st January 2025 to 31st March 2025 I 24 Hrs I Gross AMA Mn I 14 Hindi News Channels105
BARC I HSM I 15+ Pay Platform I 01st January 2025 to 31st March 2025 I 24 Hrs I Gross AMA Mn I 14 Hindi News Channels106
BARC I CER I India I 2+ I 04th June 2024 I 06:00 to 24:00 Hrs I AMA000s {Avg}107
ARC I India I 2+ I 04th June 2024 I 06:00 to 24:00 Hrs I AMA000s {Avg}108
BARC I HSM I 15+ I Week 2324 I Market Share% I 13 Hindi News Channels109
BARC I HSM I 15+ I 09th June 2024 I 19:00 - 22:00 Hrs I Gross AMA000 I 13 Hindi News Channels110
BARC I HSM I 15+ I 08th February 2025 I 08:00 - 14:00 Hrs I Gross AMA000 I 14 Hindi News Channels111
BARC I HSM I 15+ I 23rd November 2024 I 08:00 - 14:00 Hrs I Gross AMA000 I 14 Hindi News Channels112
BARC I HSM I 15+ I 08th October 2024 I 06:00 - 12:00 Hrs I Gross AMA000 I 13 Hindi News Channels113
BARC I HSM I 15+ I 20th February 2025 I 11:00 - 11:30 hrs I Gross AMA000 I 14 Hindi News Channels114
BARC I HSM I 15+ I 05th December 2024 I 16:00 - 19:00 Hrs I Gross AMA000 I 14 Hindi News Channels115
BARC I HSM I 15+ I 29th June 2024 I 23:30 - 26:00 Hrs I Gross AMA000 I 13 Hindi News Channels116
BARC I HSM I 15+ I 09th March 2025 I 22:00 - 24:00 Hrs I Gross AMA000 I 14 Hindi News Channels The live broadcast of the historic T20 WC 2024 victory parade in Mumbai117
Dominating National Events and Broadcast Leadership
Aaj Tak reaffirmed its dominance by emerging as the most-watched Hindi news channel during both Union Budgets presented in the financial year118 119.
The channel secured the #1 position during the 2025 Republic Day parade, reinforcing its leadership in live national event broadcasting120.
This continued success underscores Aaj Taks unparalleled ability to capture national sentiment and retain viewer trust during the countrys most defining moments.
India Today Television: English News Excellence
India Today TV maintained its leadership in the English news genre, registering the highest time spent per viewer121.
It continued to be the nations preferred morning news destination, retaining unmatched viewership during the morning prime slot122.
The 9 PM flagship show News Today with Rajdeep Sardesai consistently led its time band, affirming its appointment-viewing123.
Good News Today and Aaj Tak HD: Niche Leadership
Good News Today ranked #2 in cumulative reach on free-to-air Hindi news channels124. It also outperformed key competitors such as News 24,
News Nation, NDTV India, and ABP News in viewership125.
Aaj Tak HD continued to dominate the HD channel space, recording the highest cumulative reach, and maintaining leadership in viewership among HD News channels126 127.
a DIGITAL
In FY 2024-25, your Company reinforced its position
as the undisputed digital news leader, delivering
unmatched scale, engagement, and innovation
across platforms.
Aaj Tak: Unrivalled Digital Footprint
Achieved 5.7 billion video views and 16.9 billion minutes watched, maintaining its position as the #1 Hindi news brand128.
Led Hindi news websites with an average of 57.1 million monthly unique visitors129.
Dominated Connected TV (CTV) with 8.8 billion total watch minutes130.
Set a new benchmark with 2.4 million peak concurrent viewers on Lok Sabha counting day live stream131.
Ranked #1 in YouTube Live concurrent viewership during major state elections132.
The most downloaded Hindi News App in India133.
Aaj Tak: Social Media Leadership
#1 in Comscore Social Power Rankings with 1.07 billion total actions134 .
117
BARC I HSM I 15+ I 4th July 2024 I 17:00 - 22:00 Hrs I Gross AMA000 I 13 Hindi News Channels118
BARC I HSM I 15+ I 23rd July 2024 I 11:00 - 12:30 Hrs I Gross AMA000 I 13 Hindi News Channels119
BARC I HSM I 15+ I 01st February 2025 I 11:00 - 12:15 Hrs I Gross AMA000 I 14 Hindi News Channels120
BARC I HSM I 15+ I 26th January 2025 I 08:00 - 14:30 Hrs I Gross AMA000 I 14 Hindi News Channels121
BARC I Megacities I 22+ Male AB I 01st April 2024 to 31st March 2025 I 24 Hrs I ATS {Viewer} I 6 English News Channels122
BARC I Megacities I 22+ Male AB I 01st April 2024 to 31st March 2025 I Mon-Fri I 07:00 - 09:00 Hrs I Viewing Mins in Millions I 6 English News Channels123
BARC I Megacities I 22+ Male AB I 01st April 2024 to 31st March 2025 I Mon-Fri I 20:55 - 21:55 Hrs I Viewing Mins in Millions I 6 English News Channels124
BARC I HSM I 15+ Free Platform I 01st April 2024 to 31st March 2025 I 24 Hrs I Cume Reach in Million125
BARC I HSM I 15+ Free Platform I 01st April 2024 to 31st March 2025 I 24 Hrs I Gross AMA in Million126
BARC I HSM I 15+ I 01st April 2024 to 31st March 2025 I 24 Hrs I Cume Reach in Million127
BARC I India I 15+ I 01st Jan 2025 to 31st March 2025 I 24 Hrs I Gross AMA in Million128
Comscore India I VMX-MultiplatformI Custom List of Hindi News Channels @ YouTube I Video Type - Content I Total of FY Apr24 to Mar25129
Comscore I India I MMX - Multi Platform I Monthly Avg. of FY 2024-2025 I Total Unique Visitors I Desktop & Mobile (Inc. App)130
Comscore India I CTV Device - Level I Custom List of Hindi News Channels @ YouTube I Video Type - Content I Total of FY Apr24 to Mar25131
YouTube Live I Hindi News Channels I All Feeds I Concurrent Users I Lok Sabha Election - 4th June 2024, 06:00-24:00 Hrs (Peak) I Delhi Election - 8th Feb 2025, 0800-1029 (Avg.) I Haryana Election - 8th Oct 2024, 0700-2359 Hrs (Avg.) I Maharashtra Election - 23rd Nov 2024, 0800-1159 (Avg.)132
YouTube Live I Hindi News Channels I All Feeds I Concurrent Users I Lok Sabha Election - 4th June 2024, 06:00-24:00 Hrs (Peak) I Delhi Election - 8th Feb 2025, 0800-1029 (Avg.) I Haryana Election - 8th Oct 2024, 0700-2359 Hrs (Avg.) I Maharashtra Election - 23rd Nov 2024, 0800-1159 (Avg.)133
Google Playstore I India I Downloads I Among Hindi News Apps134
Comscore Social I India I Power Rankings I Total Actions: Facebook, Instagram, & X I Custom set of Hindi News Channels I FY 2025 20 billion+ Video Views in in FY 2024-25 and over 1.5 billion video views on Aaj Tak brand alone every month135.
Most followed news brand on:
YouTube: 70.7 million subscribers 8.1 billion total views136
Instagram: 15 million followers 9.6 billion Reel Plays137
Facebook: 37 million followers 1.7 billion video views138
X (formerly Twitter): 24 million followers 513 million video views139
#1 on Snapchat with nearly a million followers140.
Leading WhatsApp news channel globally with 24 million followers141
Most searchable news brand in India142
India Today: Reach and Influence
India Today ranked as the most-watched video news publisher with:
600 million video views143
1.34 billion minutes watched144
India Today achieved a peak concurrent YouTube Live viewership of 5.8 lakh during key political
events145
Group-Level Digital Dominance
1.13 billion CTV video views and 11.35 billion minutes watched 1.5X higher than the nearest competitor146
Cross-platform social following147:
YouTube: 243 million
Facebook: 104.7 million
Instagram: 28.6 million
X: 34.6 million
Expanded from 4 to 6 channels with over 10 million subscribers in FY 2024-25, highest among all networks148
Regional & Genre-Based Channel Expansion
Strong subscriber growth across regional and niche
platforms:
Cumulative reach of over 327 million users, generating 793 million page views, reinforcing our digital dominance149
Crime Tak (+31%), Rajasthan Tak, Punjab Tak (+26% each)150
Gujarat Tak, Haryana Tak, Astro Tak (+22%)150
Mumbai Tak (+20%)150
Business and Sports Channels Milestones
In June-July 2024, Business Today marked a significant digital achievement by crossing the YouTube subscriber numbers of both CNBC-TV18 and Economic Times151.
The sports news channel, Sports Tak, became the most-followed non-live sports news platform in India, with 7.6 million subscribers152.
Digital-First Flagship: The Lallantop
Maintained its position as Indias #1 digital-first news brand (non-TV, non-print)153
33 million subscribers
3.2 billion channel views on YouTube
135
Comscore Social I India I Aaj Tak I Combined Video Views/Reels I Facebook - Native Video Views (Lifetime) Total Facebook - Reels PlaysI Instagram - Reels Total Plays (Total) I YouTube - Channel Views (Total) I X - Video Views (Total) X I Apr24 to Mar25
136
Comscore Social I India I YouTube I Subscribers YouTube - March 2025 I Channel Views - FY 2025 I Custom List of Hindi News Channels137
Comscore Social I India I Mar25 vs Mar24 I Reel Plays I Followers I Instagram I Custom set of Hindi News Channels138
Comscore Social I India I Followers FB - Mar 2025 I Native Video Views (Lifetime Total) FB - FY 2025 I Facebook I Custom set of Hindi News Channels139
Comscore Social I India I X I Followers X I Video Views (Total) X I Custom set of Hindi News Channels I Followers - Mar25 I Video Views - FY 2025140
Snapchat I Followers I Among Hindi News I Mar- 2025141
WhatsApp Channels I Among WhatsApp News Channels Worldwide I March 2025142
Semrush I Mobile I Keyword Volume I Mar-2025 I Numbers are in Mn143
Comscore India I VMX-Multiplatform I Total Minutes I Custom List of English News Channels @ YouTube I Video Type - Content I Apr24 to Feb25144
Comscore India IVMX-MultiplatformI Total Minutes ICustom List of EnglishNews Channels @ YouTube I Video Type - Content I Apr24 to Feb25
145
YouTube Live I English News Channels I All Feeds · Peak Concurrent Users for Lok Sabha Exit Poll (1st June 2024, 1900-1959 Hrs) and Lok Sabha Counting Day (4th June 2024, 0600-1559 Hrs); Average Concurrent Users for Haryana Counting Day (8th Oct 2024, 0900-1200 Hrs) and Maharashtra & Jharkhand Counting Day (23rd Nov 2024, 0800-1159 Hrs146
Comscore I India I CTV - Device Level I News/Information I CTV Total Minutes I Video Type - Content I Total of Apr24 to Mar25147
Comscore Social I India I Mar 2025 I Followers & Subscribers I YouTube, Facebook, Instagram, X148
Comscore Social I India I March 2025 vs March 2024 I Subscribers I YouTube149
Total Users and Pageviews FY 24-25 I Source: GA4150
Total Views and Subscribers FY 24-25 I Source : YT Analytics Dashboard151
Comscore Social I India I YouTube I Subscribers YouTube I Among Business News Channels I Jun24 (Economic Times) and Jul24 (CNBC-TV18)152
Comscore Social I India I YouTube I Subscribers YouTube I Among Business News Channels I Jun24 (Economic Times) and Jul24 (CNBC-TV18)153
Comscore Social I India I YouTube I Subscribers YouTube - March 2025 I Channel Views - FY 2025 I Custom List of Non TV and Non Print Digital News Channels The Lallantop also resonated with long-form CTV audiences, logging 1.1 billion minutes watched on YouTube154
Editorial Leadership and Innovation
The Companys editorial teams consistently led national conversations, with multiple journalists ranking at the top in engagement and power rankings155. These achievements highlight the Companys commitment to high-impact journalism.
FY 2024-25 also saw the launch of several innovative and culturally resonant digital initiatives, reinforcing the Companys leadership in storytelling, technology, and audience engagement.
Jai Ho: A Digital Tribute to Indias Freedom Fighters
On the occasion of Indias 77th Independence Day, Aaj Tak broadcasted a special edition of its flagship show "Jai Ho from Hussainiwala, the hallowed site of Shaheed Bhagat Singhs cremation.
To engage younger audiences and amplify digital participation, the channel launched an interactive Instagram AR filter under the hashtag #JaiHo. This immersive filter allowed users to virtually wear Bhagat Singhs iconic hat and moustache, sparking a wave of patriotic engagement.
Over 4,00,000 users participated, tagging Aaj Tak and sharing their virtual tributes, making it one of the most compelling patriotic campaigns of the year.
Introducing Indias First AI Popstars: Aishan and Ruh
Continuing its legacy of innovation at the intersection of media and technology, the Company unveiled two AI pop stars, Aishan and Ruh.
These virtual artists mark a significant leap in the convergence of artificial intelligence and cultural storytelling, representing the future of AI- powered entertainment.
space designed specifically for content creators and pilgrims attending the iconic spiritual gathering.
Connecting Communities Through On-Ground Engagement
Driven by hyperlocal storytelling and strengthened through deep on-ground engagement, our initiatives created authentic connections with communities across India. This was brought to life through impactful activations such as, among many others:
UP Tak ground activations during Mahakumbh
Kisan Tak Summit engaging rural audiences
Mumbai Tak Baithak, a cultural conversation series Together, these initiatives strengthen the Companys
position as both a digital innovator and cultural chronicler.
a LIVE EVENTS
Stage Aaj Tak, the Companys new flagship live events property, made a spectacular debut with Yo Yo Honey Singhs "Millionaire India Tour.
10-city tour with 2,00,000+ footfall
Sold out in multiple cities within minutes
Custom stage productions, AI-powered visuals, and unique artist entries
Achieved 5.5 billion+ digital Impressions
Backed by creative excellence and production innovation, Stage Aaj Tak has quickly established itself as a premium destination for large-format entertainment. Its early success sets the stage for wider expansion in Indias fast-growing events and experiences economy.
GROUP INFORMATION
Mahakumbh 2025: Indias First Social Media Lounge
Looking ahead to the Mahakumbh Mela 2025, Aaj Tak has pioneered the launch of the worlds first Influencers Lounge, a digital-first engagement
154
Comscore I India I CTV - Device Level I News/Information I Among Non TV Non Print YouTube Channels CTV Total Minutes Video Type - ContentTotal of Apr24 to Mar25
Living Media India Limited is the holding Company of T.V. Today Network Limited, which is primarily engaged in the publication of magazines.
V 155 Comscore Social India Actions (CP) Influencers - Journalists Among Existing TV News Influencers - Journalists Total Actions: Facebook, Instagram, & X FY 2025
FINANCIAL OVERVIEW
DISCUSSION ON FINANCIAL PERFORMANCE WITH RESPECT TO OPERATIONAL PERFORMANCE
This section presents a brief yet comprehensive analysis of the Companys financial position and operational performance for FY 2024-25.
a A. ANALYSIS OF FINANCIAL POSITION
1. Equity share capital
Authorised Share Capital: 134 Crores
Equity: 129 Crores
Preference: 5 Crores
Issued Share Capital: 29.83 Crores
5,96,68,615 equity shares of 5 each
Status: No change in capital structure during the year.
2. Other Equity
Securities Premium: 54.04 Crores (unchanged)
Capital Reserve: (34.01 Crores) (unchanged)
General Reserve: 79.32 Crores (unchanged)
Retained Earnings: 762.36 Crores (t from 738.24 Crores)
Increase driven by annual profit and OCI, net of FY23-24 final dividend.
3. Property, Plant & Equipment (PPE)
Additions (Gross Block): 15.94 Crores
Includes: Plant & Machinery 5.59 Crores, Computers 4.44 Crores, Vehicles 3.04 Crores, Others 2.87 Crores
Deletions (Net Block): 0.12 Crore
Previous Year: 0.21 Crore
Transfer to assets-held-for sale: 2.44 Crores (on account of proposed radio business sale)
Capital Commitments: 3.58 Crores (vs 3.44 Crores in FY23-24)
Capital Work-in-Progress: 0.46 Crore (<1 year ageing)
4. Investment Properties
Net Block (Mar 31,2025): 2.26 Crores (4 from 2.31 Crores due to depreciation)
5. Intangible Assets
Carrying Value (Mar 31,2025): 4.87 Crores (vs 24.85 Crores in FY24)
Additions (Software): 2.83 Crores
Transferred to Assets Held for Sale: 17.18 Crores
Assets under Development: 0.01 Crore (<1 year ageing)
6. Right-of-Use (ROU) Assets & Lease Liabilities
ROU Assets: 16.18 Crores (4 from 27.69 Crores)
Lease Liabilities: 20.65 Crores (4 from 33.95 Crores)
As per Ind AS 116 (Leases)
7. Financial Assets
a. Investments
Increased Stake in Vibgyor Broadcasting Pvt. Ltd.: 9.45 Crores
Impairment in Mail Today Newspapers Pvt. Ltd.: 0.27 Crore
All subsidiary investments held at cost under Ind AS 27.
b. Trade Receivables
As of Mar 31,2025: 216.98 Crores (of which 117.44 Crores not yet due)
Previous Year: 276.48 Crores (131.02 Crores not yet due)
Provisioning Method: Simplified approach under Ind AS 109 using a provision matrix and historical credit loss experience.
c. Cash and cash equivalents, Other bank balances and Bank Deposits
Particulars | As at March 31,2025 | As at March 31,2024 |
Cash and bank balances | 21.19 | 33.17 |
Bank deposits | 520.31 | 433.87 |
Unpaid dividend accounts | 0.53 | 0.54 |
Unspent corporate social responsibility account | 0.80 | 1.19 |
Total | 542.83 | 468.77 |
The Company has a restricted balance of 10.09 Crores and 10.03 Crores as of March 31,2025 and March 31, 2024, respectively. Restrictions are on account of bank deposits held as lien by the banks, unpaid dividend accounts and Unspent corporate social responsibility accounts. Other balances do not have any restriction of use. Lien on bank deposits are for the issue of bank guarantees which were issued through a non-fund-based credit limit as of March 31, 2025.
d. Loans
The company has outstanding loans given to employees of 0.06 Crore and 0.17 Crore as of March 31, 2025, and March 31, 2024, respectively. Out of the total loans of 0.06 Crore, 0.04 Crore is recoverable in 12 months.
e. Other financial assets excluding Bank deposits
The details of other financial assets are as follows:
Particulars | As at March 31,2025 | As at March 31,2024 |
Security deposits - non current | 6.75 | 9.33 |
Security deposits - current | 3.47 | 0.26 |
Claim recoverable - current | 0.08 | 0.07 |
Total | 10.30 | 9.66 |
Security deposits are given to the vendors in the normal course of business except 0.35 Crore deposited under protest.
8. Other assets
Particulars | As at March 31,2025 | As at March 31,2024 |
Capital advances | 0.67 | 1.67 |
Prepaid expenses | 47.02 | 39.03 |
Receivables against exchange of services | 2.08 | 4.29 |
Unbilled Revenue | 13.30 | 18.69 |
Balance with government authorities | 18.54 | 20.33 |
Advances | 30.99 | 14.75 |
Total | 112.60 | 98.76 |
The increase in other assets is majorly due to an increase in prepaid expenses and advances which are in the normal course of business.
9. Deferred tax assets
The Company has net deferred tax assets of 20.58 Crores and 19.94 Crores as of March 31,2025, and March 31,2024, respectively on account of temporary differences. Temporary differences majorly relate to allowances for doubtful debts and advances, expenses disallowed under section 40(a) of the Income Tax Act, 1961 and differential depreciation on property, plant
and equipment as per the Income Tax Act, 1961 and the Companies Act, 2013.
10. Income tax assets
The company has net current tax assets of 48.39 Crores and 56.11 Crores as of March 31,2025 and March 31,2024, respectively.
11. Trade payables
The Company has trade payables amounting to 100.57 Crores and 99.82 Crores as of March 31, 2025 and March 31,2024, respectively.
12. Other financial liabilities
The details of other financial liabilities are as follows:
Particulars | As at March 31,2025 | As at March 31,2024 |
Security deposits | 0.55 | 0.65 |
Unpaid dividend | 0.53 | 0.54 |
Employee benefits payable | 31.62 | 28.12 |
Capital creditors | 0.46 | 1.91 |
Legal claim | 7.01 | 7.01 |
Total | 40.17 | 38.23 |
Employee benefits payable majorly includes managerial remuneration, accrued salaries and incentives to employees as a part of their annual compensation. The increase in employee benefit payable is majorly on account of the increase in managerial remuneration.
13. Provisions
The Company has provision for gratuity and compensated absences of 2.97 Crores and 14.18 Crores respectively as of March 31, 2025. Gratuity and compensated absences were 0.72 Crore and 13.08 Crores respectively as of March 31, 2024. The provision for employee benefits is based on the actuarial valuation of leave and gratuity benefits.
14. Other liabilities
Particulars | As at March 31,2025 | As at March 31,2024 |
Trade payables against exchange of services | 3.75 | 6.83 |
Deferred revenue | 15.41 | 20.55 |
Deferred government grant | 0.29 | 0.46 |
Statutory dues payables (including provident fund and tax deducted at source) | 25.56 | 28.71 |
Advances from customers | 8.66 | 17.58 |
Advance against assets-held- for sale* | 10.00 | - |
Total | 63.67 | 74.13 |
*Advance is received against the sale of Radio business operations. Refer note no. 25 of the notes forming part of the Standalone financial statements for more details.
Other balances mentioned above are in the regular course of business.
a B. ANALYSIS OF FINANCIAL PERFORMANCE
The function-wise classification of the Standalone Statement of Profit and Loss is as follows:
Particulars | Year ended March 31, 2025 | % of revenue | Year ended March 31, 2024 | % of revenue | % Change |
Revenue from operations | 993.02 | 100.00% | 935.91 | 100.00% | 6.10% |
Production Cost | 153.40 | 15.45% | 108.74 | 11.62% | 41.07% |
Employee benefits expense | 352.14 | 35.46% | 334.01 | 35.69% | 5.43% |
Other expenses | 387.41 | 39.01% | 396.10 | 42.32% | -2.19% |
EBITDA | 100.07 | 10.08% | 97.06 | 10.37% | 3.10% |
Depreciation and amortisation expenses | 32.24 | 3.25% | 35.45 | 3.79% | -9.06% |
Finance cost | 2.42 | 0.24% | 2.67 | 0.29% | -9.36% |
Other Income | 45.71 | 4.60% | 37.65 | 4.02% | 21.41% |
Profit before tax & exceptional items | 111.12 | 11.19% | 96.59 | 10.32% | 15.04% |
Tax expense | 28.40 | 2.86% | 25.59 | 2.73% | 10.98% |
Profit for the year | 82.72 | 8.33% | 71.00 | 7.59% | 16.51% |
Profit before tax from discontinued operations | (10.54) | (19.53) | |||
Tax expense for discontinued operations | (2.65) | (4.92) | |||
Net Profit from discontinued operations | (7.89) | (14.61) | |||
Net Profit | 74.83 | 56.39 |
* ANALYSIS OF CONTINUING OPERATIONS
1. Revenue from operations
Revenue from FY 2024-25 and FY 2023-24 are as follows:
Particulars | Year ended March 31,2025 | Year ended March 31,2024 | % Change |
Income from advertisement and other related operations | 841.50 | 810.61 | 9.00% |
Subscription income | 95.17 | 99.42 | -4.27% |
Others | 56.35 | 25.88 | -44.90% |
Total | 993.02 | 935.91 | 6.10% |
The increase in income from advertisement and other related operations is largely attributed to general elections. Other revenue mentioned above increased due to an increase in miscellaneous revenues.
2. Expenses
Revenue from FY 2024-25 and FY 2023-24 are as follows:
Particulars | Year ended March 31, 2025 | % of revenue | Year ended March 31, 2024 | % of revenue | % Change |
Revenues | 993.02 | 100.00% | 935.91 | 100.00% | 6.10% |
Expenses | |||||
Production costs | 153.40 | 15.45% | 108.74 | 11.62% | 41.07% |
Employee benefits expense | 352.14 | 35.46% | 334.01 | 35.69% | 5.43% |
Other expenses | 387.41 | 39.01% | 396.10 | 42.32% | -2.19% |
Total expenses | 892.95 | 89.92 % | 838.85 | 89.63% | 6.45% |
On a standalone basis, expenses were 89.92% of revenues, compared to 89.63% during the previous year.
Production costs got increased by 41.07% in the financial year 2024-25 compared to the financial year 202324. This is largely on account of general election during the year.
Employee benefits expenses increased by 5.43% year-on-year basis. This increase is majorly contributed by cyclical increments in compensation.
Other expenses decreased by 2.19% in the Financial Year 2024-25 compared to the Financial Year 2023-24. This is largely on account of decrease in Advertising, distribution and sales promotion expenses.
3. EBITDA
The Earnings before Interest, Tax, Depreciation and Amortisation during the year was 100.07 Crores, representing 10.08% of revenues, compared to 97.06 Crores, representing 10.37% of revenues in the previous year. Such an
increase at the EBITDA level is due to increase in revenue partially set off by an increase in production cost and employee benefits expenses. EBITDA, as mentioned above, doesnt include other income.
4. Other income, finance cost and depreciation and amortisation expenses
Our other income and finance costs for FY 2024-25 and FY 2023-24 are as follows:
Particulars | Year ended March 31, 2025 | Year ended March 31, 2024 | % Change |
Other income | 45.71 | 37.65 | 21.41% |
Finance costs | 2.42 | 2.67 | -9.36% |
Depreciation and amortisation expenses | 32.24 | 35.45 | -9.06% |
Other income for financial year 2024-25 primarily includes Interest income from Financial Assets of 38.94 Crores and interest on tax refund of 3.07 Crores. The increase in other income is due to increase in average bank deposits and increase in income tax refund.
Finance costs of the Company largely include interest on lease liabilities on account of Ind-AS 116 "Leases and bank charges etc.
Depreciation and amortisation expenses have decreased i.e. by 9.06%, year-on-year basis, as the digital rights were fully amortised in the previous year.
5. Provision for tax
We have provided for our tax liability. The applicable Indian corporate statutory tax rate for both the years ended March 31,2025, and March 31,2024, is 25.168%.
Particulars | Year ended March 31,2025 | Year ended March 31,2024 |
Income tax expense ( in Crores) | 25.75 | 20.67 |
6. Net profit after Tax
The Companys net profit increased by 11.72 Crores to 82.72 Crores for the year ended March 31,2025, from 71.00 Crores in the previous year.
7. Other comprehensive income
Other comprehensive income comprises re-measurement gains on defined benefit plans, net of taxes.
a ANALYSIS OF DISCONTINUING OPERATIONS
At its meeting held on January 9, 2025, the Board of Directors approved the closure of the Companys 104.8 FM Radio Broadcasting operations, which include three FM stations located in Mumbai, Delhi, and Kolkata ("Radio Business), subject to all applicable regulatory approvals and compliance requirements.
Following this, the Company received a Letter of Intent from M/s Creative Channel Advertising and Marketing Private Limited ("Creative Channel) expressing interest in acquiring the Radio Business.
On February 25, 2025, a Memorandum of Understanding (MoU) was executed with Creative Channel for the proposed sale of the Radio Business on a going concern basis for a total consideration of 20 Crores. The
transaction may be executed either directly by the Company or via a wholly owned subsidiary, namely Vibgyor Broadcasting Private Limited, or any other such entity, contingent upon the fulfilment of agreed terms and receipt of regulatory approvals from the Ministry of Information and Broadcasting (MIB), Government of India.
Subsequent to the financial year-end, the Company has submitted an application to the MIB for the transfer of the Radio Business to Vibgyor Broadcasting Private Limited.
Management has concluded that the sale of the Radio Business is "highly probable, as the required approvals are largely administrative. Accordingly, in compliance with Ind AS 105 - Non-current Assets Held for Sale and Discontinued Operations, the Radio Business has been classified as Discontinued Operations in the Statement of Profit and Loss.
Further:
Tangible and Intangible Assets related to the Radio Business have been presented under Assets Held for Sale in the Balance Sheet.
Liabilities and other non-transferrable assets associated with the Radio Business continue to be recognised by the Company and are not part of the proposed sale.
For further details, refer to Note No. 25 of the Standalone Financial Statements.
KEY FINANCIAL RATIOS
The Company has identified the following ratios as key financial ratios:
Ratio | Standalone |
Consolidated |
||||
FY 2024-25 | FY 2023-24 | % Change | FY 2024-25 | FY 2023-24 | % Change | |
(i) Current Ratio (times) | 3.46 | 3.86 | -10.22% | 3.51 | 3.87 | -9.28% |
(ii) Debt Equity Ratio (times) | 0.02 | 0.04 | -40.82% | 0.02 | 0.04 | -40.80% |
(iii) Interest Coverage Ratio (times) | 33.76 | 24.97 | 35.21% | 33.67 | 24.97 | 34.84% |
(iv) Debtors turnover (days) | 109.32 | 110.31 | 0.90% | 109.87 | 110.94 | -0.97% |
(v) Operating Profit Margin (%) | 9.53% | 8.47% | 12.46% | 9.50% | 8.47% | 12.16% |
(vi) Net Profit Margin (%) | 7.43% | 5.92% | 25.44% | 7.40% | 5.97% | 23.93% |
(vii) Basic EPS (?) | 12.54 | 9.45 | 32.71% | 12.49 | 9.45 | 32.18% |
(viii) Basic EPS (excluding exceptional items) (?) | 12.54 | 10.07 | 24.54% | 12.49 | 10.07 | 24.04% |
Ratios where there has been a significant change from FY 2023-24 to FY 2024-25.
Debt Equity Ratio
The decrease is largely on account of the decrease in lease liabilities.
Interest Coverage Ratio
The increase is largely on account of the increase in profit for the year.
Inventory Turnover
There is no inventory balance as of March 31,2025, March 31,2024 and March 31,2023. Further, there is no cost of material consumed during the financial year 2024-25 and 2023-24. Hence, the inventory turnover ratio is not applicable.
Net Profit Margin
Net profit margin has increased due to increase in profit after tax.
Basic EPS
Basic EPS has increased due to increase in profit after tax, being equity share capital remained the same.
MATERIAL DEVELOPMENTS IN HUMAN RESOURCES/ INDUSTRIAL RELATIONS
Human Capital Overview
As of March 31,2025, the Company employed a total of 2,373 permanent personnel, including 2,189 fulltime employees and 184 consultants. Recognising the strategic importance of human resources in the media industry, we have continued to invest in initiatives that streamline processes across talent acquisition, performance evaluation, merit recognition, and productivity enhancement.
We place strong emphasis on Diversity, Equity, and Inclusion (DEI), as diverse backgrounds bring a wealth of perspectives that foster innovation and creative problem-solving. This is reflected in our healthy gender diversity ratio of 25% across the organisation.
Employee Welfare and Well-Being Initiatives
The Company is deeply committed to fostering a workplace culture that prioritises employee wellbeing, engagement, and holistic development. A wide array of welfare initiatives are in place to support the physical, mental, and emotional health of our workforce.
Comprehensive Health Coverage
Group medical insurance for employees and their families
Personal accident insurance coverage
Onsite medical facility at the Corporate Office, staffed with qualified doctors and nurses
Partnerships with leading hospitals for emergency support and preventive health screenings
Mandatory pre-employment medical fitness checks for all new hires
Annual executive health check-ups for employees aged 50 and above
Physical and Mental Well-being Programs
Expert-led workshops on yoga, emotional intelligence, and social skills
Access to fitness facilities, including gym sessions, physiotherapy, desk workouts, and trampoline- based exercises
Regular blood donation drives and multi-specialty health camps offering ECG, blood pressure, liver and bone density screening, and consultations with doctors and nutritionists
Mental Health Support
Strategic partnership with YourDost to provide professional counselling and emotional wellness services
Awareness sessions to reduce stigma and promote mental well-being
Employee-Centric Facilities
Creche facility to support working parents
Recreational and team-building initiatives such as sports tournaments and inter-departmental competitions
Structured training and development programs focused on upskilling, leadership growth, and long- service recognition
These integrated efforts reflect the Companys unwavering focus on building a healthy, inclusive, and motivated workforce, aligned with our core values of care, empowerment, and excellence.
Commitment to People Excellence
As a responsible and forward-looking employer, the Company places strong emphasis on the pivotal role that people managers play in shaping and sustaining its culture and ethos. Recognising this, we have continued to invest in their development through targeted learning initiatives focused on:
Effective performance management
Fostering inclusive behaviour
Upholding a safe and respectful work environment
To further institutionalise this commitment, the Company has partnered with a reputed external
training agency to conduct regular capabilitybuilding programs. These sessions are designed to equip people managers with critical leadership and interpersonal skills necessary for steering high- performing, collaborative teams.
In parallel, we continue to strengthen core people policies that promote:
Operational efficiency
Continuous learning
Diversity and inclusion
Employee safety and well-being
Our overarching people strategy is anchored in the belief that employees are our greatest asset. We strive to create a work environment where individuals can thrive personally and professionally, enabling them to contribute meaningfully to the Companys growth journey.
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