Gold Rush on ONDC: Senco Becomes First Indian Jeweler to Shine Online

20 Jan 2024 , 08:58 AM

Senco Gold & Diamonds, a jewellery business in Kolkata, said on Friday that it has joined the Open Network for Digital Commerce (ONDC) Network, making it the first Indian jewellery brand to do so.

Senco Gold and Diamonds’ vast catalogue will be accessible via this initial integration on a variety of shopping apps inside the growing ONDC Network, enabling quick and easy transactions.

By making this change, Senco will be more visible on all ONDC seller apps. ‘This collaboration will also align seamlessly with the company’s visionary commitment to the ‘Make in India’ initiative, thus strengthening its presence across the nation,’ the business stated in a news release.

‘We are proud to have been among the first to implement the ONDC Protocol, having been leaders in both product and technology innovation. Our objective with this innovative partnership is to create several customer touchpoints. Our interest is making exquisitely crafted and aesthetically pleasing jewellery that appeals to anyone, especially the younger, upwardly mobile generation. Suvankar Sen, MD & CEO of Senco Gold & Diamonds, stated, ‘We are convinced that the strategic integration with the ONDC network will greatly improve the accessibility of these painstakingly crafted exquisite pieces to consumers nationwide, ensuring a seamless and enjoyable shopping experience.’

‘ONDC Network is built to enable all kinds of businesses to strengthen their reach to a bigger consumer market without any entry barriers,’ stated T Koshy, MD and CEO of ONDC. Senco Gold & Diamonds is a venerable company, thus its inclusion to the Network will be a significant boost to our fashion section. Now, customers may purchase some of the best gold and diamond jewellery straight from the ONDC Network.’

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