Airtel launches Xstream Premium- largest collection of entertainment content in one app

10 Feb 2022 , 12:42 PM

Bharti Airtel Limited, India’s premier communications solutions provider, announced a giant leap towards democratizing and growing the Digital Entertainment ecosystem in India with the launch of its new video streaming service – Airtel Xstream Premium.

According to Media Partners Asia, by 2025, India’s OTT subscription market is expected to grow to $2 billion from the current $500 million. This will be led by 3X growth in subscriptions to appx 165 mn. A large proportion of these new subscriptions will come from new users from tier 2/3 markets. A number of high-quality content houses have launched their OTT apps to tap into this opportunity, but are facing pricing and distribution challenges.

Commenting on the launch Adarsh Nair, CEO – Airtel Digital said: “Airtel Xstream Premium is a game changing innovation to democratize OTT content in India by solving the key challenges of content discovery, affordability and distribution. As a unified digital platform, it’s a win-win proposition for customers and OTT players alike as we begin an exciting journey to make digital entertainment mainstream in India.”

Airtel Xstream Premium launch, unlocks the exciting world of Video Streaming entertainment, for India’s growing tribe of digitally connected customers, with its latest launch addressing just what they wanted.

For the customers today, dozens of OTT entertainment app options are available to choose from; which are offering them the latest content. However, customers end up managing multiple apps and subscriptions simultaneously. To cope with this, Airtel Xstream Premium aggregates content from 15 Indian and global video OTT’s in one app. Customers will get access to one of the largest catalogue of over 10,500 movies & shows plus LIVE channels from SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.

For the content developers, this provides an opportunity to build distribution into the emerging market with Airtel’s scale and digital distribution capabilities.

Bharti Airtel is currently trading at Rs719.45 down by Rs0.15 or 0.02% from its previous closing of Rs719.60 on BSE.