Bharti Airtel introduces self-service digital marketing product Airtel IQ Reach

2 Aug 2023 , 11:23 AM

Bharti Airtel announced the launch of Airtel IQ Reach, an enterprise communications platform that would help brands/companies to create targeted consumer engagements through personalized communications.

Airtel IQ Reach, released under Airtel IQ, is aimed at small and medium companies and is currently available via WhatsApp as a messaging platform, with SMS and voice to be added in the future.

The Airtel IQ Reach platform enables a brand/business to define the reach of the messaging (for example, customers within 3 kilometers of the shop) as well as the message itself (the text of the message that is to be sent). Once the message has been distributed (now via WhatsApp), the company can use data analytics to track the effectiveness of the settings selected.

Furthermore, businesses will have access to consumer information if the customer chooses to reply to the communication received.

The technology will also provide real-time insights and statistics on a centralized dashboard, allowing firms to analyze the impact of their campaigns.

At around 11.17 AM, Bharti Airtel was trading 0.81% lower at Rs 884.40, against the previous close of Rs 891.65 on NSE. The counter touched an intraday high of Rs 890.65.

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