BL Agro acquires rights to use its brand for three platforms of New Delhi Railway Station

10 Nov 2022 , 08:21 AM

Platforms 14, 15, and 16 of the New Delhi Railway Station will be named after the FMCG giant BL Agro. Starting in October of the current year, the initial term of the rights with BL Agro is one year.

Platforms 14 and 15 will be labelled as “Nourish Platform 14 and 15,” while Platform 16, which is on the Ajmeri Gate side of the station, will be branded as “Bail Kolhu Platform No. 16,” according to a press statement from the business.

At the New Delhi Platform, the names will now be stylized as “Nourish Platform 14 and 15” and “Bail Kolhu Platform 16” in all of the platform areas and elsewhere.

According to the media release, this grants BL Agro naming rights in the platform area, enabling panels, billboards, vinyl wrapping, and other advertising methods. The company plans to feature Bail Kolhu’s brand ambassadors Manoj Bajpayee, Pankaj Tripathi, and Nawazuddin Siddiqui, as well as Nourish’s brand ambassador Shilpa Shetty, in their respective platforms.

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