Bookmyshow supports a D2C marketplace company and plans to list it there

7 Jul 2022 , 10:09 AM

According to regulatory records obtained from business intelligence platform Tofler, Popclub, a new direct-to-consumer marketplace firm, has received an investment of about Rs10 crore from online movie tickets and events platform Bookmyshow (BMS).

According to people with knowledge of the situation, the business, which is part of Preebee Lifestyle Pvt Ltd, would rely on BMS’ substantial user base to source visitors to the marketplace.

According to current conversations, BMS will probably also add a link to its platform just for Popclub that would point consumers to the new market.

Preeta Sukhtankar, who founded The Label Life, founded Popclub, which is actively pursuing the addition of numerous D2C companies to its platform. On Popclub, each brand will have a digital storefront.

The audience of Bookmyshow, premium creator and celebrity access, a loyalty currency (pop coins), and a free sample giveaway programme dubbed Pop Minis are the platform’s four value propositions, according to a presentation by Popclub. It is aimed at wealthy individuals in Tier 1 cities.

Depending on the category, the platform will charge a 20—25% marketplace commission.

With the introduction of Minis on Swiggy, the online food and grocery delivery service Swiggy is also exploring the value proposition of increasing D2C brand discoverability.