Domino's India unveils new friendship day campaign ‘TheLastSlice'

4 Aug 2022 , 02:31 PM

Jubilant Foodworks’ Domino’s Pizza, India’s largest pizza chain, has launched the new Friendship Day campaign #TheLastSlice. Domino’s has always been associated with spending quality time with friends and family. The culinary memories created by Domino’s over the years are priceless and play an important role in consumers’ friendships.

The phrase “last slice” connotes something that must be fought for, won, and earned.

Over the years, Domino’s has discussed about the magic that happens when you share a slice of pizza with someone special.

Stealing the slice or arguing one’s case to win the last slice is simple among friends. However, when it is to be shared with strangers, things change. Domino’s has reconsidered the role of #TheLastSlice as a facilitator of new friendships between strangers and thus launched this campaign.

The premise of the campaign is a fun-filled social experiment in which three pairs of strangers waiting for a pizza are served the last slice of pizza. Despite their disparate interests, they bond over a single slice of pizza, engaging in conversations ranging from Bollywood to dialogue from the same TV show. All pairs end up sharing the slice and beginning a new friendship.

At around 2.34 PM, Jubilant Foodworks was trading at Rs566.25 down by 1.19% from its previous closing of Rs573.05 on the BSE. The scrip touched intraday high and low of Rs582.20 and Rs557.80 respectively.