EaseMyTrip expands its international presence to New Zealand; Stock soars ~1.5%

5 Jul 2022 , 10:40 AM

EaseMyTrip, India’s second-largest online travel platform, has expanded its international footprint by incorporating a wholly-owned foreign subsidiary in New Zealand as part of its global expansion strategy. The company has forayed into New Zealand anticipating a huge pent-up global demand for the travel and tourism sector in the coming months.

As a part of this new phase of expansion, the company will launch a localized travel search engine in New Zealand to enable the customers in the region to enjoy the value-based services of EaseMyTrip.

The subsidiary will also replicate the lean and cost-effective operating model with no minimum paid-up capital. The brand has successfully adopted a similar model in India for over 14 years and will continue to pass on maximum benefits to customers in the respective region.

Speaking on the expansion, Rikant Pittie, Co-Founder, EaseMyTrip said, “New Zealand represents a significant part of our international holiday segment and we are excited to foray into the entirely new market as a part of our global expansion. With a strong pent-up travel demand across the world, we see a wider global market open for travel, and believe that EaseMyTrip is well-poised to cater to the demand in New Zealand.”

As the new fiscal begins, EaseMyTrip will continue its growth across the air ticketing segment and expand its hotels and holidays segments too. To continue the efforts for expansion globally, the company has successfully established its corporate office in Dubai (www.easemytrip.ae) and will further look at opening corporate offices across UK and US markets to challenge the established players based on its lean infrastructure and technology-led innovations.

At around 10:42 AM, Easy Trip Planners was trading at Rs407.15 per share higher by 1.43% on the BSE.