EaseMyTrip inks MoU with Saudi Tourism to drive Inbound Tourism; Stock hits 5% upper circuit

20 May 2022 , 02:58 PM

The Saudi Tourism Authority and EaseMyTrip have signed a Memorandum of Understanding to boost inbound tourism to Saudi Arabia by leveraging EaseMyTrip’s extensive travel network.

Through this MoU, EaseMyTrip and Saudi Arabia Tourism will explore opportunities to jointly collaborate on key initiatives and undertake various activities to promote and develop quality tourism experiences in Saudi Arabia and expand its presence in the Indian market.

As a part of the collaboration, EaseMyTrip will promote the “Visit Saudi” initiative, raise destination awareness in India, and amplify Saudi Arabia’s diverse travel experiences. EaseMyTrip will also provide greater connectivity and convenience for its customers by offering specifically curated tourist packages to Saudi Arabia, and multi-destination travel packages that include leisure destinations and a few renowned events.

EaseMyTrip will also undertake various online and offline initiatives to showcase the vibrant and rich culture, unique experiences, festivals and various tourist attractions of Saudi Arabia.

Indian travellers are very well acquainted with the Middle East, and Saudi Arabia has been considered as a distinguished travel destination for Indians looking at unique and exciting travel prospects. With easing COVID restrictions globally, the partnership is intended to substantially boost inbound tourism into Saudi Arabia, especially amongst leisure travelers who are looking to explore diverse travel experiences.

Speaking on the MoU, Rikant Pittie, Co-Founder, EaseMyTrip stated, “Through our collaboration with Saudi Tourism, we aim to strengthen its awareness across our community highlighting the destination’s unique range of travel experiences. In addition, the collaboration also enables us to strengthen our offerings in the region by making it more accessible through enhanced connectivity, thereby providing more value to our customers. We look forward to growing our relationship with the Saudi Tourism Authority, and enabling our customers to experience all that Saudi Arabia is about.”

“Saudi is a new, unique leisure and spiritual tourism offering, a destination that is untapped and unexplored,” said Alhasan Aldabbagh, Chief Markets Officer — APAC, Saudi Tourism Authority. “As the authentic home of Arabia, Saudi offers fascinating heritage sites, an authentic cultural experience and breath-taking natural beauty, ideal for the curious, adventurous Indian traveler.”

“As we work towards achieving our ambitious tourism goals, India is a key source market for Saudi and this signing is key in paving the way for strategic tourism collaboration with EaseMyTrip, to unlock opportunities for growth and strengthen the position of Saudi as a must-visit destination.”

Over the years, EaseMyTrip has been one of the key contributors to Gulf tourism, and this partnership is in line with the company’s efforts in the region. Recently, EaseMyTrip partnered with Dubai Expo 2020, the six-month global mega-event, from October 01, 2021 to March 31, 2022. Previously, the company has collaborated with the tourism boards of Abu Dhabi, Yas Island, Bahrain, Sharjah and Dubai.

At around 3:00 PM, Easy Trip Planners was trading at Rs434.30 per piece higher by 4.99% on the BSE.