Eros Investments has acquired a 90% stake in the digital rights management company ENT Global for an undisclosed sum and partnered with the blockchain-based operating system L3COS.
Eros Investments is a portfolio of entertainment and technology companies that includes Eros Media World, Eros Now, and Xfinite’s Mzaalo.
According to the firm, the cooperation would see the first-ever Fiat-on-Chain (FoC) entertainment ecosystem debut, enabling creators and fans to interact directly to buy, sell, and exchange different digital assets.
With the support of numerous currencies protected by a central bank, the association will also enable widespread adoption of web 3 creator ecosystem.
According to the firm, a closed-loop, native marketplace for celebrities and creators will shortly go online.
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