Everstone’s Culinary Brands ropes in Mayur Hola as CMO

2 Jan 2023 , 11:18 AM

Mayur Hola has joined Everstone’s food and beverage platform Culinary Brands as its Chief Marketing Officer (CMO). 

Culinary Brands is the parent company of the US sandwich chain Subway and the Italian premium coffee brand Lavazza.

Hola was SVP Global Brand at the hospitality chain OYO before joining Culinary Brands. Under his leadership, the tech hospitality unicorn became a globally recognized brand. 

Hola is recognized as one of the industry’s most innovative marketers by marketing, effectiveness, and strategic organisations such as WARC, Jay Chiat, and the Effies.

Hola’s ability to drive growth by strategically pivoting a business and a brand and creating buzzworthy campaigns that become part of pop culture makes this an exciting move in the QSR space and the marketing world in general.

Everstone was named Subway’s master franchisee for India, Sri Lanka, and Bangladesh last year. Everstone has announced plans to open approximately 2,000 Subway restaurants in India, Sri Lanka, and Bangladesh. 

Culinary Brands also recently signed an exclusive license in India for the Lavazza brand. It also acquired a significant majority stake in Fresh & Honest (F&H) Cafe Limited from Lavazza Group.

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