Flipkart Grocery expands its service to 1,800 cities across India

25 Jan 2022 , 10:05 AM

Flipkart, India’s homegrown e-commerce marketplace, has massively ramped up its Grocery operations to now service consumers in 1800 cities, including Ajmer, Amritsar, Bhuj, Bokaro, Daman & Diu, Dehradun and Kanyakumari, among others.

With this expansion, Flipkart is now present in 23 states across the country taking its reach to 10,000 pin codes.

“Consumers will now have an option to purchase high-quality value-driven grocery products with a selection of more than 6000+ in a safe and seamless manner,” said the e-commerce industry.

It further added, “At the same time, the expansion will help support local farmers as they leverage the platform to become part of the digital economy. As the third wave of Covid-19 becomes imminent, customers across these cities will be able to get groceries safely delivered at the doorstep, without having to leave their homes.”

Flipkart has made deep investments in its Grocery business for the last two years, and today caters to its pan-India customers through 22 grocery fulfillment centers. These centers are spread across 25.2 Lakh sq. ft. in total, creating thousands of direct and indirect job opportunities and boosting local employment.

Smrithi Ravichandran, Vice President – Grocery, Flipkart, said, “We are excited to expand our Grocery operations to now service consumers almost all over India. The e-grocery market continues to see increased demand as consumers from tier 2 and 3 markets will get access to high quality selection of staples and household items from reputed brands at great value. We are committed to bringing this shopping experience to consumers all over the country, as we strengthen our selection, invest in FPOs and fresh produce, and scale up our supply chain.”

This year, during the recently concluded The Big Billion Days event, the Grocery category saw customers from ~200 new cities and towns making Grocery purchases on Flipkart for the first time. Some of the top cities for Flipkart Grocery customers were Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Lucknow, Mumbai, NCR, Patna, and Pune. Overall, the category saw a 2.3x growth in orders and revenue, in comparison to last year.

According to the recently launched Flipkart-Bain report titled ‘How India Shops Online 2021’, Grocery continues to see increased acceleration and will likely see this growth even post-pandemic. In order to bring the safest and high-quality Grocery products to its pan-India consumers ensures stringent quality control across its fulfillment centers and Grocery supply chain.

Flipkart’s Grocery fulfillment centers have a fully digitized process as well as product quality check and have implemented an effective quality management system to ensure the products are traceable from raw materials until they reach the consumer.