Flipkart join hands with Spice Board to offer national market access to farmer communities

10 Jun 2022 , 10:21 AM

E-commerce paltform Flipkart has announced a partnership through a Terms of Understanding (ToU) with Spices Board under its initiative Flavourit Spices Trading Limited (FSTL) to provide national market access and help promote farmers and grassroots organizations working in the spices sector from all regions of the country.

This development will help sustain the passion for Indian spices and farmers in this sector and bring online a variety of spices such as black pepper, Kashmiri saffron, honey, cinnamon, cardamom and Lakadong turmeric, to name a few.

The ToU was signed under the Flipkart Samarth program, which aims to empower MSMEs, artisans, entrepreneurs, and rural seller and farmer communities selling products associated with rich cultural heritage through Flipkart’s e-commerce platform.

The ToU was signed at the headquarters of Spices Board in Kochi, in the presence of Shri D. Sathiyan IFS, Secretary, Spices Board India, Dr. A.B Rema Shree, Director – Research, Spices Board, Ministry of Commerce & Industry, Cochin and Neil Christopher Castelino, Director – Corporate Affairs, Flipkart Group.

Talking about the partnership, D. Sathiyan IFS, Secretary, Spices Board India, said, “We are excited to partner with Flipkart to bring our diverse selection of premium spices to millions of customers online. Through the Flipkart Samarth program, we aim to drive inclusive and sustainable business growth for small and marginal spice growers. The Flipkart platform will also act as a trade channel for farmers to sell their products on a digital marketplace.”

Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “We are honored to partner with Flavourit of Spices Board through our Samarth Program. This partnership will enable pan-India market access for farmers, and grassroots organizations working in the spices sector while further augmenting our commitment to the social and economic development of our stakeholders.

As a homegrown company, we want to unlock the potential of local farmer communities with the benefits of e-commerce and contribute to their growth and livelihood. This partnership will help fortify this vision.”