Flipkart Samarth's 'Crafted by Bharat' sale records 2X growth in revenue on Republic Day

31 Jan 2022 , 10:10 AM

As Flipkart Samarth’s first-ever dedicated ‘Republic Day’ sale event – ‘Crafted by Bharat’ comes to an end, it has reaffirmed the role e-commerce plays in empowering local businesses particularly MSMEs, artisans, weavers etc.

The event, aimed at celebrating India’s rich culture and heritage by showcasing the traditional handicrafts and handlooms from across the country, was held on January 26, marking the occasion of India’s Republic Day.

The event saw a 1.4X increase in participation, compared to non-sale days, of artisans and weavers, and 25+ top Government and NGO brands associated with the Flipkart Samarth program. Home Furnishing, Home Décor and Grooming were the best performing categories during the sale, in terms of units sold.

At the same time, Large Furniture, Home Furnishing and Home Décor were best performing categories in terms of revenue. Consumers from across the country showed an appetite for Flipkart Samarth products, with cities such as Ahmedabad, Bengaluru, Chennai, Hyderabad, Kolkata, Lucknow, Mumbai, New Delhi, Patna and Pune driving the sales for products ‘Crafted by Bharat.’ 60% of the consumers were also from Tier 2 and 3 cities.

In addition to this, below are some of the key highlights from the sale:

• 49% of the overall customers were Flipkart Plus users; Flipkart Plus is Flipkart’s own loyalty program with which customers can get rewards and benefits for every purchase that they make
• There was 2X growth in the number of units sold and in revenue as compared to business as usual
• The sale-event saw 8 orders closed per minute with some of the best selling products being natural beauty products from Khadi manufacturers, handicraft products from artisans in Rajasthan, Jamdani sarees from West Bengal and Jaipuri cotton kurtas, among others
• Products with the highest selling prices during the sale were from the Furniture cluster of India – Rajasthan, which saw local artisans such as Piyush Handicrafts and Kendalwood Furniture, among others, showcase solid wood sofa cum beds and dining table sets
• 11% of the transacting sellers from Flipkart Samarth became Lakhpati during the one-day sale event

Republic Day ‘Crafted by Bharat’ event provided national market access of 400 million customers to these artisans, weavers and handicraft makers. It was also able to promote the rich cultural heritage of under-served traditional communities and support their livelihoods.

Commenting on the success of the event Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Creating value and supporting our stakeholders, especially MSMEs and traditional craftspeople is at the core of what we do at Flipkart. ‘Crafted by Bharat’ is yet another step in our efforts to support local artisans, weavers and handicraft makers across the country.

We are delighted with the positive response to the event with participation from Flipkart Samarth sellers from across the country. The significant increase in their sales and the exposure of their rich cultural heritage to millions of customers has made the event a success and is a testament to our commitment to fostering the growth of our sellers. We will continue to provide many such opportunities to benefit our ecosystem of artisans, weavers, MSMEs in the future.”