Flipkart to give Non-Fungible tokens on Nothing phone purchase

15 Jul 2022 , 09:02 AM

Flipkart has announced a partnership with Nothing for the very first NFT drop at FireDrops.

Flipkart customers who have pre-booked and subsequently purchased a Nothing phone during the pre-book sale period would be airdropped Nothing Community Dots, which will enable access to unlock special perks, including early access to new products and offline events. The Community Dots is hosted on Polygon, the leading Web3 infrastructure enabling users to have a low carbon footprint minting experience.

FireDrops is Flipkart’s excursion into Web3. Earlier, with the launch of Flipkart Labs, the company announced its intention to explore NFT-related use cases to redefine the shopping experience of its users and incubate solutions at the intersection of technology and e-commerce. With FireDrops, Flipkart wants to bring the value of NFT and, by extension, Web3 to a wider audience.

The partnership with Nothing constitutes a first and important milestone for FireDrops for this will set the stage for a reimagination of commerce and create experiences based on accessibility and value.

It also aligns with Nothing’s vision to remove barriers between people and technology. The Nothing NFT Drop on FireDrops is powered by GuardianLink – an NFT ecosystem company enabling brands and artists to launch NFTs.

Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart, added, “Flipkart has always been at the forefront of innovation across all facets of digital commerce. We are delighted to join hands with Nothing to bring our customers into the Web3 playground with the very first NFT drop at Flipkart FireDrops, hosted on Polygon’s blockchain.

Digital asset ownership, NFTs and other digital collectibles are a true game-changer in value creation in the digital age. Innovation and foray in the Web3 space is focused towards driving engagement between brands, businesses, enterprises, and their communities. The Flipkart-Nothing partnership and the launch of the Nothing Community Dots, therefore, constitutes an important step for FireDrops, helping us in the vision to bring the potential of Web3 to India.”

“We recently announced the Nothing Community Dots to create more meaningful connections with our community. This is a step further in that direction”, said Manu Sharma, VP and GM, Nothing India. He added, “We recently introduced Phone (1), our first smartphone and the gateway to future connected and open product ecosystem. Going forward, we also plan to make not just the phone category, but other ecosystem devices future-ready by enabling sustainable and secure access to Web3.”