GMDC amends customer segmentation policy to boost MSME Sector

15 Sep 2022 , 09:22 AM

Gujarat Mineral Development Corporation (GMDC), a prominent mining PSU and the country’s largest lignite supplier announced customer segmentation based on the MSME status of business units.

Previously, customer segmentation was based on lignite lifting capabilities. However, financial aptitude will be taken into account in the improved client segmentation. Customers’ “Udyam Aadhar” certificates have been acquired in order to map business units to their relevant MSME status.

MSMEs, as supplementary units, support big industries, and this sector contributes significantly to the country’s socioeconomic growth.

“At GMDC, we value our customers in MSMEs including textiles, chemicals, ceramics, and others. We are optimistic that this customer segmentation would assist us in ensuring customer happiness and assisting them in achieving the goal of Atmanirbhar Bharat,” stated Roopwant Singh, IAS, Managing Director, GMDC.

A new segmentation is being developed to encourage the growth and development of Micro, Small, and Medium Enterprises (MSMEs), while maintaining the present pricing range and providing discounts to Micro-enterprises to help the Indian economy thrive, said the company in its press release.

At around 9.25 AM, GMDC was trading at Rs157.05 down by 2.48% from its previous closing of Rs161.05 on the BSE. The scrip opened at Rs158.65 and touched intraday high and low of Rs160.65 and Rs156.80 respectively.

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