Good Glamm to introduce four of its brands in overseas markets

3 Oct 2022 , 10:02 AM

Direct-to-Consumer business Good Glamm will introduce four of its purchased beauty brands to overseas markets, starting with selling to big retailers such as Carrefour, Lulu Mall, and BabyShop in Dubai, Qatar, and Saudi Arabia.

The action is in keeping with Good Glamm’s desire to compete with established fast-moving consumer goods firms, which has recently begun because of D-2-C brands coming to online platforms and physical stores.

Next month, Carrefour and Lulu Mall will begin selling Sirona feminine hygiene products and The Moms Co. natural cosmetic products, followed by St. Botanica and Organic Harvest.

However, the majority of these firms’ retail efforts in India would still be focused online.

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