Grasim Industries Unveils 'Birla Opus' Paints Brand for Q4FY24 Launch

14 Sep 2023 , 03:03 PM

Grasim Industries Limited, part of the Aditya Birla Group, has revealed the brand name for its paints business as ‘Birla Opus,’ with plans for a market launch in Q4FY24, offering a comprehensive range of high-quality decorative paints.

India’s decorative paints industry is currently valued at approximately Rs 70,000 crore and is experiencing robust double-digit growth, driven by increasing consumer aspirations and government initiatives like ‘Housing for All.’

Kumar Mangalam Birla, Chairman of Aditya Birla Group, emphasized that entering the decorative paints sector is a strategic choice to tap into a high-growth market and strengthen its liters presence in the Indian consumer landscape. Grasim aims to establish itself as a profitable second player in the industry.

In preparation for the launch, Grasim has introduced innovative painting services in major metropolitan areas and introduced a range of imported wood finishes.

Grasim had previously committed an investment of Rs 10,000 crore to establish its paints business, with manufacturing plants strategically located across various states in India, boasting a total capacity of 1,332 million litres per annum (MLPA) to cater to nationwide demand centers.

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