HDFC Bank and Flipkart Wholesale launched co-branded credit card

17 Mar 2023 , 01:07 PM

India’s top private lender, HDFC Bank and Flipkart Wholesale, the omnichannel B2B platform of India’s homegrown Flipkart Group has launched a co-branded credit card exclusively for Flipkart Wholesale members.

As per various reports, the credit card will run on the Diners Club International network, part of the Discover Global Network and can be used in more than 200 countries around the world where Diners Club cards are accepted.

As per HDFC statement, the registered members of Flipkart wholesale can avail 5% cashback. Other benefits include Rs 1,500 worth of activation cashback, with zero joining fee, along with additional cashback on utility bills and other expenses.

Flipkart Wholesale’s Business head Koteshwar L N said, “At Flipkart Wholesale, we are committed to transforming the Kirana retail ecosystem by leveraging the power of technology and innovation. As part of this vision, we focus on enabling easy and right credit options for small retailers that are aimed at solving their financial challenges. Through the launch of these credit cards, we will help smaller retailers manage their cash flows better while ensuring that the benefits of digitization trickle into the entire B2B ecosystem. We are delighted to join forces with HDFC bank to enable finance for our members and offer an industry-highest cashback of 5% on online spends that will accelerate their growth trajectory and empower them to build a more sustainable business.”