Hero MotoCorp launches new-age Phygital avatar of ‘Wheels of Trust'

4 Aug 2022 , 03:00 PM

Hero MotoCorp Limited, the world’s largest manufacturer of motorcycles and scooters, announced launching a Phygital avatar of its two-wheeler resale platform “Wheels of Trust.”

The company intends to strengthen its one-stop solution for exchanging existing two-wheelers of any brand by providing the best resale value by offering an integrated omnichannel (digital and on-ground) exchange ecosystem.

Prospective customers can get Wheels of Trust DIY (do-it-yourself) valuation from the comfort of their smartphones, which promises to generate a quick and transparent indicative resale value.

The experts at the 900+ trusted channel partners will then help customers with professional certification, spot-bidding for the best market offers, a quick deal, and a hassle-free exchange for their existing two-wheelers.

Ranjivjit Singh, Chief Growth Officer, Hero MotoCorp, commented on the launch, “‘Wheels of Trust,’ the two-wheeler resale platform from Hero MotoCorp, has served over 5 Lac+ happy customers with complete trust, transparency, and peace of mind. Customers can now find out the best resale value of any two-wheeler from the comfort and convenience of their own homes in the Phygital avatar.”

‘Wheels of Trust’ offers a strong value proposition for customers looking for personal mobility solutions, stated the company in its media reports.

At around 3.02 PM, Hero MotoCorp was trading at Rs2,805.25 up by 0.2% from its previous closing of Rs2,799.70 on the BSE. The scrip touched intraday high and low of Rs2,827.30 and Rs2,780 respectively.