Hero MotoCorp organizes 'Hero Ride Fest' in Pune

11 Jan 2023 , 11:57 AM

Hero MotoCorp has organized the first-of-its-kind ‘Hero Ride Fest’ in Pune witnessing great response from youngsters with Hero’s X-range of motorcycles and motorcycleculture-inspired fashion show.

Witnessing massive participation of over 1181 motorcycling enthusiasts, the day-long event integrated the riding experiences from Hero MotoCorp’s marquee customer-centric platforms, such as XTracks and XDrags. 

These included an off-road riding zone on the highly popular XPulse 2004V, drag racing on the city explorer – Xtreme160R, and a closed-circuit track for the Xtreme motorcycle. The fest additionally had an exclusive display area for Hero MotoCorp’s eye-catching accessories and merchandise.

‘Hero MotoCorp’s X-range appeals to the aspirations of today’s modern-day generation that is scouting for a riding companion that brings performance, technology, and style to the forefront. Further establishing a strong preference among adventure seekers and explorers across the world, the products have consistently delighted its customers, especially the youth, making it a powerful growth pillar for our premium range, the company said in a statement.

At around 12:02 PM, Hero MotoCorp was trading at Rs2696.55 per share lower by 0.51% on the BSE.

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