Hero MotoCorp plans to foray into Europe with EV brand ‘Vida’

9 Nov 2023 , 11:09 AM

Hero MotoCorp, the world’s largest two-wheeler manufacturer, announced on Tuesday that it will enter the European market with an electric scooter range next year. By mid-2024, the business intends to launch the VIDA V1 electric scooter line in Spain, France, and the United Kingdom.

Hero MotoCorp Executive Chairman Pawan Munjal noted that the company’s vision of creating a clean, egalitarian, and habitable Earth for future generations is reflected in its goods and services.

Hero MotoCorp CEO Niranjan Gupta stated that the business is working with reliable partners in the United Kingdom, Spain, and France to begin commercial operations in each of these nations by the middle of 2024.

With expertise in offering high-quality personal mobility solutions at affordable pricing, Gupta believes the new product line would be well received by clients worldwide.

Hero MotoCorp plans to begin commercial operations in the region in the middle of the calendar year 2024. It will also begin to offer its premium range of ICE bikes and scooters to these nations in due time.

At around 11.06 AM, Hero MotoCorp was trading 1.36% higher at Rs 3,174.75 per piece, against the previous close of Rs 3,132.10 on NSE. The counter touched an intraday high and low of Rs 3,186.80, and Rs 3,135, respectively.

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