Hero MotoCorp rises ~3% on launch of co-developed Harley-Davidson bike

4 Jul 2023 , 12:19 PM

Hero MotoCorp Limited’s share rose as much as 3% in Tuesday’s trade after the company announced the launch of a co-developed premium motorcycle – the Harley-Davidson X440 in India, in association with Harley-Davidson.

The licensing agreement between the two companies resulted in the introduction of the Harley-Davidson X440, marking the debut of the first high-end motorcycle in their collaboration.

‘The Harley-Davidson X440 marks Hero MotoCorp and Harley-Davidson’s first venture into the 440cc segment in India. The Harley-Davidson X440 was co-developed by Hero MotoCorp and Harley-Davidson at the Hero CIT. The bike will be manufactured at Hero MotoCorp’s Garden Factory at Neemrana, Rajasthan,’ Hero MotoCorp said in an exchange filing.

Hero MotoCorp’s Chairman Pawan Munjal said, “The introduction of the new Harley-Davidson X440 is a major milestone in the company’s premium journey and sets up a strong foundation for future growth prospects.”

The motorcycle will be available at Harley-Davidson dealers across the country in three variants: Denim, Vivid, and S for Rs 2,29,000 (Denim), Rs 2,49,000 (Vivid), and Rs 2,69,000 (S).

At around 12.11 PM, Hero MotoCorp was trading 2.32% higher at Rs 2,966.05 per piece, against the previous close of Rs 2,898.75 on NSE. The counter touched an intraday high and low of Rs 3,000 and Rs 2,915.70, respectively.

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