Hyundai to promote its cars on ITC's rural platforms

8 Mar 2023 , 10:05 AM

Hyundai Motor India Ltd announced a partnership with FMCG major ITC’s Agri Business Division on Tuesday to strengthen its brand presence in rural markets. The automaker will promote its model lineup on ITC’s extensive agro and rural platforms as part of the partnership, according to a statement from Hyundai Motor India Ltd (HMIL).

The two companies have signed a Memorandum of Understanding (MoU) to that effect, according to the statement.

HMIL stated that it will work with ITC’s Choupal Saagar and e-Choupal platforms in rural hinterlands and that it will gradually expand ITCMAARS Rural services for a wider reach.

Tarun Garg, the Chief Operating Officer of HMIL, expressed that the goal of this partnership is to enhance the recognition of HMIL’s brand and connect with potential customers in India’s interior regions.

Rajnikant Rai, the Divisional Chief Executive of ITC Ltd’s Agri-Business Division, mentioned that the association with Hyundai would aid in fulfilling the aspirations of farmers through the utilization of ITC’s e-Choupal and ITCMAARS ecosystem.

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